Rascasse Audience Intelligence

New York City Marathon Audience in Germany

A data profile of the people who buy, follow and care about New York City Marathon in Germany — modelled from more than twelve digital signal sources. New York City Marathon has an estimated audience of 415,703 people in Germany.

#2among Marathon in Germany#182among Event in Germany#1072in Sports

The average New York City Marathon fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Great North Run, Long jump, International Association of Athletics Federations, with strongest over-indexing on Great North Run (195.95× the country average).

Demographically, the New York City Marathon audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New York City Marathon fan in Germany is more female, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Great North Run.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City Marathon profile in Germany.

Audience size
416K
in Germany
Gender
56.7%♀
43.3% male
Age
35.4
average years
Country rank
#13566
Event in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City Marathon fans

56.7% are female, 43.3% are male, average age 35.4.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for New York City Marathon audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age35.4
Estimated audience size415,703
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the New York City Marathon audience in Germany
Age bracketShare%
16-1926%
20-2924%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide New York City Marathon audience comes from Germany.

Worldwide audience distribution share by country for New York City Marathon
CountryShare
United States45.0%
United Kingdom10.0%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City Marathon audience in Germany is strongest.

Fig. 05

Top regions by affinity

New York City Marathon fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.59×
02Bayern~90K1.35×
03Hamburg~10K1.29×
04Baden-Württemberg~70K1.16×
05Nordrhein-Westfalen~100K1.05×
06Hessen~30K1.05×
07Niedersachsen~40K1.03×
08Bremen~4K1.00×
09Saarland~5K0.95×
10Schleswig-Holstein~10K0.94×
11Brandenburg~10K0.92×
12Rheinland-Pfalz~20K0.90×
13Sachsen~20K0.90×
14Thüringen~9K0.88×
15Mecklenburg-Vorpommern~7K0.86×
16Sachsen-Anhalt~9K0.85×
Fig. 06

Affinity by region

Affinity by region — New York City Marathon, Germany
0.85×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City Marathon audience
#·InterestCategoryAffinity×
01Run Like A DivaTopic203.78×
02Great North RunSports195.95×
03International Association of Athletics FederationsSports164.10×
04Rome MarathonSports114.70×
05Tokyo MarathonSports68.81×
06Mini marathonSports64.91×
07Long jumpSports47.60×
08200 metresSports22.81×
09800 metresSports20.00×
10Summer Olympic GamesSports16.67×
11Alexander ZverevSports8.36×
12Jannik SinnerSports8.36×
13Fitness and figure competitionSports7.31×
14Live eventsMusic & Radio3.56×
15Fitness and wellnessSports3.35×
16ClothingFashion & Accessoires3.08×
17Sports and outdoorsSports3.00×
18Arts and musicArts & Culture2.87×
19MusicBusiness & Career2.83×
20Food and drinkFood & Beverages2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York City Marathon audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.45×
MindfulnessBALANCE2.47×
Urban LifestyleOPEN2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York City Marathon audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.11×
DIY MentalityTHRILL0.12×
CreativityOPEN0.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York City Marathon have in Germany?

New York City Marathon has an estimated audience of 415,703 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New York City Marathon fans?

56.7% of New York City Marathon fans are female, 43.3% are male, with an average age of 35.4 years.

03

Which brands do New York City Marathon fans like most?

New York City Marathon fans show strongest brand affinity for Great North Run (195.95×), Long jump (47.6×), and International Association of Athletics Federations (164.1×) over the country average.

04

Where do New York City Marathon fans live in Germany?

New York City Marathon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do New York City Marathon fans also like?

Beyond New York City Marathon itself, the audience over-indexes on Long jump (47.6×), International Association of Athletics Federations (164.1×), Alexander Zverev (8.36×), and Summer Olympic Games (16.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in Germany

See New York City Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New York City Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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