New York City Marathon Audience in Germany
New York City Marathon has an estimated audience of 415,701 people in Germany. 56.7% are female, 43.3% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Great North Run, Long jump, International Association of Athletics Federations, Summer Olympic Games, Tokyo Marathon.
The average New York City Marathon fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Great North Run, Long jump, International Association of Athletics Federations, with strongest over-indexing on Great North Run (195.95× the country average). Demographically, the New York City Marathon audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Marathon
Demographics of New York City Marathon fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.4 |
| Estimated audience size | 415,701 |
Audience persona
The typical New York City Marathon fan in Germany is more female, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Great North Run.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,657 | 1.06× |
| Bayern | 94,207 | 1.41× |
| Baden-Württemberg | 67,199 | 1.18× |
| Niedersachsen | 42,736 | 1.06× |
| Hessen | 33,422 | 1.06× |
| Berlin | 32,848 | 1.77× |
| Rheinland-Pfalz | 17,924 | 0.86× |
| Sachsen | 17,525 | 0.86× |
| Schleswig-Holstein | 13,371 | 0.9× |
| Hamburg | 13,198 | 1.4× |
| Brandenburg | 10,923 | 0.85× |
| Thüringen | 7,467 | 0.7× |
| Sachsen-Anhalt | 6,346 | 0.59× |
| Mecklenburg-Vorpommern | 4,430 | 0.56× |
| Saarland | 4,051 | 0.79× |
| Bremen | 3,371 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Great North Run | 195.95× | Sports |
| Long jump | 47.6× | Sports |
| International Association of Athletics Federations | 164.1× | Sports |
| Summer Olympic Games | 16.67× | Sports |
| Tokyo Marathon | 68.81× | Sports |
| 200 metres | 22.81× | Sports |
| Rome Marathon | 114.7× | Sports |
| Alexander Zverev | 8.36× | Sports |
| Live events | 3.56× | Music & Radio |
| Mini marathon | 64.91× | Sports |
| Sports and outdoors | 3× | Sports |
| Arts and music | 2.87× | Arts & Culture |
| 800 metres | 20× | Sports |
| Clothing | 3.08× | Fashion & Accessoires |
| Food and drink | 2.74× | Food & Beverages |
| Music | 2.83× | Business & Career |
| Jannik Sinner | 8.36× | Sports |
| Run Like A Diva | 203.78× | |
| Fitness and wellness | 3.35× | Sports |
| Fitness and figure competition | 7.31× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.54 |
| Sports Activity | POWER | 2.13 |
| Sustainability | BALANCE | 1.77 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.49 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.6% |
| United Kingdom | 9.5% |
| Italy | 6.4% |
See New York City Marathon audiences in other countries
- New York City Marathon — United States
- New York City Marathon — United Kingdom
- New York City Marathon — France
- New York City Marathon — Italy
- New York City Marathon — Spain
- New York City Marathon — Brazil
- New York City Marathon — Japan
- New York City Marathon — South Korea
- New York City Marathon — India
More Marathon audiences in Germany
- Berlin Marathon (428,099)
- Chicago Marathon (368,744)
- World Marathon Majors (124,430)
- Tokyo Marathon (92,135)
- Leipzig Marathon (82,420)
Frequently asked questions
How many fans does New York City Marathon have in Germany?
New York City Marathon has an estimated audience of 415,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New York City Marathon fans?
56.7% of New York City Marathon fans are female, 43.3% are male, with an average age of 35.4 years.
Which brands do New York City Marathon fans like most?
New York City Marathon fans show strongest brand affinity for Great North Run (195.95×), Long jump (47.6×), and International Association of Athletics Federations (164.1×) over the country average.
Where do New York City Marathon fans live in Germany?
New York City Marathon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,657), Bayern (reach 94,207), and Baden-Württemberg (reach 67,199). These three regions account for the largest share of the active audience.
What other brands do New York City Marathon fans also like?
Beyond New York City Marathon itself, the audience over-indexes on Long jump (47.6×), International Association of Athletics Federations (164.1×), Summer Olympic Games (16.67×), and Tokyo Marathon (68.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New York City Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.