Berlin Marathon Audience in Germany
Berlin Marathon has an estimated audience of 428,098 people in Germany. 42.4% are female, 57.6% are male, average age 37.6. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Sailfish, Flywheel, Nordic walking, 2XU, Onitsuka Tiger.
The average Berlin Marathon fan in Germany is 37.6 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Sailfish, Flywheel, Nordic walking, with strongest over-indexing on Sailfish (88.97× the country average). Demographically, the Berlin Marathon audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Marathon
Demographics of Berlin Marathon fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.6 |
| Estimated audience size | 428,098 |
Audience persona
The typical Berlin Marathon fan in Germany is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Sailfish.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 98,637 | 5.15× |
| Nordrhein-Westfalen | 63,902 | 0.68× |
| Bayern | 55,823 | 0.81× |
| Baden-Württemberg | 40,168 | 0.69× |
| Niedersachsen | 29,990 | 0.72× |
| Hessen | 23,975 | 0.73× |
| Brandenburg | 19,140 | 1.44× |
| Sachsen | 16,026 | 0.76× |
| Rheinland-Pfalz | 10,631 | 0.5× |
| Hamburg | 9,465 | 0.98× |
| Schleswig-Holstein | 9,441 | 0.61× |
| Sachsen-Anhalt | 7,037 | 0.63× |
| Thüringen | 6,642 | 0.61× |
| Mecklenburg-Vorpommern | 4,978 | 0.61× |
| Saarland | 2,683 | 0.51× |
| Bremen | 2,110 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sailfish | 88.97× | Pets & Animals |
| Flywheel | 27.19× | Home & Garden |
| Nordic walking | 35.8× | Sports |
| 2XU | 106.65× | Fashion & Accessoires |
| Onitsuka Tiger | 35.24× | Fashion & Accessoires |
| Nordic skiing | 30.89× | Sports |
| Amanal Petros | 61.47× | Sports |
| Leki | 80.22× | Sports |
| Cross country running | 17.14× | Sports |
| Middle-distance running | 14.06× | Sports |
| Salomon | 21.04× | Fashion & Accessoires |
| 10K run | 18.5× | Sports |
| Road running | 9.05× | Sports |
| Winter Olympic Games | 12.09× | Sports |
| Jutta Leerdam | 11.09× | Sports |
| 5K run | 11.77× | Sports |
| Alpine skiing | 5.62× | Sports |
| Diadora | 36.36× | Fashion & Accessoires |
| World Marathon Majors | 43.67× | Sports |
| Fun run | 13.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.96 |
| Early Adopter Mentality | POWER | 1.76 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Sustainability | BALANCE | 1.49 |
| Family Orientation | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| United Kingdom | 13.8% |
| Germany | 11.8% |
See Berlin Marathon audiences in other countries
More Marathon audiences in Germany
- New York City Marathon (415,702)
- Chicago Marathon (368,744)
- World Marathon Majors (124,430)
- Tokyo Marathon (92,135)
- Leipzig Marathon (82,420)
Frequently asked questions
How many fans does Berlin Marathon have in Germany?
Berlin Marathon has an estimated audience of 428,098 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Berlin Marathon fans?
42.4% of Berlin Marathon fans are female, 57.6% are male, with an average age of 37.6 years.
Which brands do Berlin Marathon fans like most?
Berlin Marathon fans show strongest brand affinity for Sailfish (88.97×), Flywheel (27.19×), and Nordic walking (35.8×) over the country average.
Where do Berlin Marathon fans live in Germany?
Berlin Marathon fans in Germany are most concentrated in Berlin (reach 98,637), Nordrhein-Westfalen (reach 63,902), and Bayern (reach 55,823). These three regions account for the largest share of the active audience.
What other brands do Berlin Marathon fans also like?
Beyond Berlin Marathon itself, the audience over-indexes on Flywheel (27.19×), Nordic walking (35.8×), 2XU (106.65×), and Onitsuka Tiger (35.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berlin Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.