Rascasse Audience Intelligence

Berlin Marathon Audience in Germany

A data profile of the people who buy, follow and care about Berlin Marathon in Germany — modelled from more than twelve digital signal sources. Berlin Marathon has an estimated audience of 437,270 people in Germany.

#1among Marathon in Germany#176among Event in Germany#1023in Sports

The average Berlin Marathon fan in Germany is 37.6 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Sailfish, Flywheel, Nordic walking, with strongest over-indexing on Sailfish (88.97× the country average).

Demographically, the Berlin Marathon audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berlin Marathon fan in Germany is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Sailfish.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berlin Marathon profile in Germany.

Audience size
437K
in Germany
Gender
42.4%♀
57.6% male
Age
37.6
average years
Country rank
#13048
Event in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Berlin Marathon fans

42.4% are female, 57.6% are male, average age 37.6.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Berlin Marathon audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age37.6
Estimated audience size437,270
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Berlin Marathon audience in Germany
Age bracketShare%
16-1919%
20-2924%
30-3924%
40-4921%
50+13%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Berlin Marathon audience comes from Germany.

Worldwide audience distribution share by country for Berlin Marathon
CountryShare
United States25.6%
United Kingdom9.8%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berlin Marathon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berlin Marathon fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K5.26×
02Brandenburg~20K1.56×
03Hamburg~9K0.96×
04Bayern~50K0.77×
05Sachsen~20K0.76×
06Hessen~20K0.72×
07Niedersachsen~30K0.71×
08Sachsen-Anhalt~7K0.67×
09Nordrhein-Westfalen~60K0.66×
10Mecklenburg-Vorpommern~5K0.66×
11Baden-Württemberg~40K0.65×
12Bremen~2K0.65×
13Schleswig-Holstein~10K0.62×
14Thüringen~7K0.62×
15Saarland~3K0.59×
16Rheinland-Pfalz~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Berlin Marathon, Germany
0.51×1.00×5.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berlin Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berlin Marathon audience
#·InterestCategoryAffinity×
012XUFashion & Accessoires106.65×
02SailfishPets & Animals88.97×
03LekiSports80.22×
04Amanal PetrosSports61.47×
05World Marathon MajorsSports43.67×
06DiadoraFashion & Accessoires36.36×
07Nordic walkingSports35.80×
08Onitsuka TigerFashion & Accessoires35.24×
09Nordic skiingSports30.89×
10Frida KarlssonSports30.89×
11FlywheelHome & Garden27.19×
12SalomonFashion & Accessoires21.04×
1310K runSports18.50×
14Cross country runningSports17.14×
15Middle-distance runningSports14.06×
16Winter Olympic GamesSports12.09×
175K runSports11.77×
18Jutta LeerdamSports11.09×
19Road runningSports9.05×
20Alpine skiingSports5.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berlin Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berlin Marathon audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.90×
Healthy LifestyleBALANCE1.84×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berlin Marathon audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
Pet OwnershipJOY0.65×
TraditionCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Berlin Marathon have in Germany?

Berlin Marathon has an estimated audience of 437,270 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Berlin Marathon fans?

42.4% of Berlin Marathon fans are female, 57.6% are male, with an average age of 37.6 years.

03

Which brands do Berlin Marathon fans like most?

Berlin Marathon fans show strongest brand affinity for Sailfish (88.97×), Flywheel (27.19×), and Nordic walking (35.8×) over the country average.

04

Where do Berlin Marathon fans live in Germany?

Berlin Marathon fans in Germany are most concentrated in Berlin (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Berlin Marathon fans also like?

Beyond Berlin Marathon itself, the audience over-indexes on Flywheel (27.19×), Nordic walking (35.8×), Onitsuka Tiger (35.24×), and 2XU (106.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in Germany

See Berlin Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berlin Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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