Rascasse Audience Intelligence

5K run Audience in Germany

A data profile of the people who buy, follow and care about 5K run in Germany — modelled from more than twelve digital signal sources. 5K run has an estimated audience of 1,951,242 people in Germany.

#67among Sport in Germany#1978among Topic in Germany#306in Sports

The average 5K run fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Track and field, Water purification, Vuelta a España, with strongest over-indexing on Track and field (8.77× the country average).

Demographically, the 5K run audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Travelling, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 5K run fan in Germany is balanced, around 34.7 years old, with strong Travelling tendencies and a notable affinity for Track and field.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 5K run profile in Germany.

Audience size
2M
in Germany
Gender
51.4%♀
48.6% male
Age
34.7
average years
Country rank
#3451
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 5K run fans

51.4% are female, 48.6% are male, average age 34.7.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for 5K run audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age34.7
Estimated audience size1,951,242
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the 5K run audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide 5K run audience comes from Germany.

Worldwide audience distribution share by country for 5K run
CountryShare
United States22.7%
Japan8.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 5K run audience in Germany is strongest.

Fig. 05

Top regions by affinity

5K run fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.36×
02Berlin~100K1.29×
03Saarland~30K1.16×
04Bayern~300K1.01×
05Mecklenburg-Vorpommern~40K1.00×
06Hamburg~40K0.99×
07Rheinland-Pfalz~100K0.98×
08Hessen~100K0.97×
09Thüringen~50K0.96×
10Sachsen-Anhalt~50K0.93×
11Nordrhein-Westfalen~400K0.92×
12Brandenburg~60K0.92×
13Baden-Württemberg~200K0.90×
14Schleswig-Holstein~60K0.90×
15Niedersachsen~200K0.86×
16Sachsen~80K0.85×
Fig. 06

Affinity by region

Affinity by region — 5K run, Germany
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 5K run audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 5K run audience
#·InterestCategoryAffinity×
01ParkrunSports19.03×
02Chicago MarathonSports18.95×
03Men's Health (magazine)Fashion & Accessoires16.05×
04SauconySports14.75×
05Water purificationFood & Beverages14.50×
06Berlin MarathonSports11.77×
07Vuelta a EspañaSports10.75×
08Track and fieldSports8.77×
09Indoor cyclingSports8.57×
10Travel BloggerTravel & Leisure7.17×
11Australian OpenSports6.30×
12Subcompact carCars & Mobility5.68×
13Cross country runningSports5.57×
14ASICSFashion & Accessoires4.58×
15ReggaetonMusic & Radio4.24×
16Robert RedfordMovies & TV3.58×
17Fitness and figure competitionSports2.88×
18PastryFood & Beverages2.85×
19House musicMusic & Radio2.22×
20RossmannShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 5K run audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 5K run audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.92×
Sports ActivityPOWER1.59×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 5K run audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.94×
TraditionCONSERVATISM0.96×
IndividualismJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 5K run have in Germany?

5K run has an estimated audience of 1,951,242 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 5K run fans?

51.4% of 5K run fans are female, 48.6% are male, with an average age of 34.7 years.

03

Which brands do 5K run fans like most?

5K run fans show strongest brand affinity for Track and field (8.77×), Water purification (14.5×), and Vuelta a España (10.75×) over the country average.

04

Where do 5K run fans live in Germany?

5K run fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do 5K run fans also like?

Beyond 5K run itself, the audience over-indexes on Water purification (14.5×), Vuelta a España (10.75×), Chicago Marathon (18.95×), and Men's Health (magazine) (16.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See 5K run audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 5K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →