5K run Audience in Germany
5K run has an estimated audience of 1,951,242 people in Germany. 51.4% are female, 48.6% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chicago Marathon, Men's Health (magazine), Livemusic, Natural foods, Indoor cycling.
The average 5K run fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chicago Marathon, Men's Health (magazine), Livemusic, with strongest over-indexing on Chicago Marathon (22.7× the country average). Demographically, the 5K run audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 5K run fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 34.7 |
| Estimated audience size | 1,951,242 |
Audience persona
The typical 5K run fan in Germany is balanced, around 34.7 years old, with strong Sports Activity tendencies and a notable affinity for Chicago Marathon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 390,221 | 0.91× |
| Bayern | 347,648 | 1.11× |
| Baden-Württemberg | 255,291 | 0.96× |
| Hessen | 156,390 | 1.05× |
| Berlin | 147,176 | 1.69× |
| Niedersachsen | 139,096 | 0.73× |
| Rheinland-Pfalz | 93,558 | 0.96× |
| Sachsen | 59,904 | 0.63× |
| Hamburg | 47,754 | 1.08× |
| Schleswig-Holstein | 46,868 | 0.67× |
| Thüringen | 39,896 | 0.8× |
| Brandenburg | 39,333 | 0.65× |
| Mecklenburg-Vorpommern | 34,078 | 0.91× |
| Saarland | 33,877 | 1.41× |
| Bremen | 33,245 | 1.99× |
| Sachsen-Anhalt | 22,141 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicago Marathon | 22.7× | Sports |
| Men's Health (magazine) | 22.65× | Fashion & Accessoires |
| Livemusic | 3.43× | Music & Radio |
| Natural foods | 4.37× | Food & Beverages |
| Indoor cycling | 9.4× | Sports |
| ASICS | 5.14× | Fashion & Accessoires |
| Berlin Marathon | 13.16× | Sports |
| Spiegel Online | 1.96× | News |
| Saucony | 13.64× | Sports |
| Ski resort | 3.28× | Travel & Leisure |
| Mountain biking | 3.39× | Sports |
| Parkrun | 15.52× | Sports |
| Catering | 3.7× | Food & Beverages |
| Missguided | 12.72× | Fashion & Accessoires |
| Street photography | 2.91× | Technology & Electronics |
| Rossmann | 1.79× | Shopping |
| Cross country running | 5.37× | Sports |
| Airbnb | 1.68× | Travel & Leisure |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Water purification | 7.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.7 |
| Sustainability | BALANCE | 1.49 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Indulgence | JOY | 1.31 |
| Travelling | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.3% |
| United Kingdom | 6.5% |
See 5K run audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does 5K run have in Germany?
5K run has an estimated audience of 1,951,242 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 5K run fans?
51.4% of 5K run fans are female, 48.6% are male, with an average age of 34.7 years.
Which brands do 5K run fans like most?
5K run fans show strongest brand affinity for Chicago Marathon (22.7×), Men's Health (magazine) (22.65×), and Livemusic (3.43×) over the country average.
Where do 5K run fans live in Germany?
5K run fans in Germany are most concentrated in Nordrhein-Westfalen (reach 390,221), Bayern (reach 347,648), and Baden-Württemberg (reach 255,291). These three regions account for the largest share of the active audience.
What other brands do 5K run fans also like?
Beyond 5K run itself, the audience over-indexes on Men's Health (magazine) (22.65×), Livemusic (3.43×), Natural foods (4.37×), and Indoor cycling (9.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 5K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.