Indoor cycling Audience in Germany
Indoor cycling has an estimated audience of 954,743 people in Germany. 42.8% are female, 57.2% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Long-distance running, Middle-distance running, Hosiery, Obstacle racing, Activity tracker.
The average Indoor cycling fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Long-distance running, Middle-distance running, Hosiery, with strongest over-indexing on Long-distance running (20.96× the country average). Demographically, the Indoor cycling audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Indoor cycling fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 39.9 |
| Estimated audience size | 954,743 |
Audience persona
The typical Indoor cycling fan in Germany is more male, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Long-distance running.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,198 | 1.14× |
| Bayern | 203,748 | 1.33× |
| Baden-Württemberg | 172,217 | 1.32× |
| Niedersachsen | 110,678 | 1.19× |
| Hessen | 89,489 | 1.23× |
| Berlin | 49,865 | 1.17× |
| Rheinland-Pfalz | 48,561 | 1.02× |
| Schleswig-Holstein | 37,951 | 1.11× |
| Sachsen | 33,275 | 0.71× |
| Hamburg | 26,912 | 1.25× |
| Thüringen | 21,776 | 0.9× |
| Brandenburg | 20,778 | 0.7× |
| Sachsen-Anhalt | 15,862 | 0.64× |
| Saarland | 12,389 | 1.06× |
| Mecklenburg-Vorpommern | 9,300 | 0.51× |
| Bremen | 5,988 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Long-distance running | 20.96× | Sports |
| Middle-distance running | 18.37× | Sports |
| Hosiery | 11.14× | Fashion & Accessoires |
| Obstacle racing | 24.33× | Cars & Mobility |
| Activity tracker | 13.44× | Technology & Electronics |
| Cross country running | 15.2× | Sports |
| 10,000 metres | 19.91× | Sports |
| strava | 18.08× | Sports |
| Ironman 70.3 | 20.07× | Sports |
| Sprint (running) | 8.54× | Sports |
| Obstacle course | 20.93× | Sports |
| Chicago Marathon | 23.26× | Sports |
| Road running | 6.94× | Sports |
| Berlin Marathon | 18.51× | Sports |
| Squatting position | 18.43× | Sports |
| 5K run | 8.57× | Sports |
| 10K run | 11.29× | Sports |
| Ironman World Championship | 16.78× | Sports |
| Cyclo-cross | 10.54× | Sports |
| Runtastic | 20.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.17 |
| Sustainability | BALANCE | 1.3 |
| Career Orientation | POWER | 1.3 |
| Urban Lifestyle | OPEN | 1.24 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 12.4% |
| Japan | 6.8% |
See Indoor cycling audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Indoor cycling have in Germany?
Indoor cycling has an estimated audience of 954,743 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indoor cycling fans?
42.8% of Indoor cycling fans are female, 57.2% are male, with an average age of 39.9 years.
Which brands do Indoor cycling fans like most?
Indoor cycling fans show strongest brand affinity for Long-distance running (20.96×), Middle-distance running (18.37×), and Hosiery (11.14×) over the country average.
Where do Indoor cycling fans live in Germany?
Indoor cycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,198), Bayern (reach 203,748), and Baden-Württemberg (reach 172,217). These three regions account for the largest share of the active audience.
What other brands do Indoor cycling fans also like?
Beyond Indoor cycling itself, the audience over-indexes on Middle-distance running (18.37×), Hosiery (11.14×), Obstacle racing (24.33×), and Activity tracker (13.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indoor cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.