A data profile of the people who buy, follow and care about 10,000 metres in Germany — modelled from more than twelve digital signal sources. 10,000 metres has an estimated audience of 771,979 people in Germany.
10,000 metres has an estimated audience of 771,979 people in Germany. 49.6% are female, 50.4% are male, average age 37.8. Top brand affinities: Chicago Marathon, Parkrun, Saucony, Indoor cycling, Boston Marathon.
Top brand affinities include Chicago Marathon, Parkrun, Saucony, with strongest over-indexing on Chicago Marathon (70.16× the country average).
Demographically, the 10,000 metres audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Travelling.
The typical 10,000 metres fan in Germany is balanced, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Chicago Marathon.
The key figures that characterise the 10,000 metres profile in Germany.
49.6% are female, 50.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.8 |
| Estimated audience size | 771,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 13% |
of the worldwide 10,000 metres audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 10.4% |
| United Kingdom | 7.7% |
The strongest cross-interests of the 10,000 metres audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicago Marathon | Sports | 70.16× | ||
| 02 | Boston Marathon | Sports | 57.15× | ||
| 03 | Parkrun | Sports | 44.07× | ||
| 04 | Saucony | Sports | 32.39× | ||
| 05 | Clueless (film) | Movies & TV | 20.00× | ||
| 06 | Indoor cycling | Sports | 19.91× | ||
| 07 | Ironman 70.3 | Sports | 13.36× | ||
| 08 | Men's Health (magazine) | Fashion & Accessoires | 11.68× | ||
| 09 | Vuelta a España | Sports | 8.09× | ||
| 10 | PUDELEK | News | 7.74× | ||
| 11 | Cross country running | Sports | 7.62× | ||
| 12 | The Open Championship | Sports | 7.00× | ||
| 13 | Charlie Hunnam | Movies & TV | 6.46× | ||
| 14 | Yandex | Technology & Electronics | 6.22× | ||
| 15 | Shimano | Cars & Mobility | 5.07× | ||
| 16 | Track and field | Sports | 4.79× | ||
| 17 | Standup paddleboarding | Sports | 4.70× | ||
| 18 | Aerobics | Sports | 4.31× | ||
| 19 | Family car | Cars & Mobility | 3.47× | ||
| 20 | Swimming | Sports | 2.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.73× | |
| Travelling | THRILL | 1.58× | |
| Mindfulness | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for 10,000 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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