10,000 metres Audience in Germany
10,000 metres has an estimated audience of 771,979 people in Germany. 49.6% are female, 50.4% are male, average age 37.8. Top brand affinities: Chicago Marathon, Indoor cycling, Saucony, Mountain biking, Livemusic.
Top brand affinities include Chicago Marathon, Indoor cycling, Saucony, with strongest over-indexing on Chicago Marathon (40.81× the country average). Demographically, the 10,000 metres audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 10,000 metres fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.8 |
| Estimated audience size | 771,979 |
Audience persona
The typical 10,000 metres fan in Germany is balanced, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Chicago Marathon.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicago Marathon | 40.81× | Sports |
| Indoor cycling | 18.37× | Sports |
| Saucony | 26.52× | Sports |
| Mountain biking | 7.04× | Sports |
| Livemusic | 4.31× | Music & Radio |
| Spiegel Online | 2.67× | News |
| Dolph Lundgren | 12.52× | Movies & TV |
| Charlie Hunnam | 7.01× | Movies & TV |
| Clueless (film) | 20× | Movies & TV |
| IHF World Men's Handball Championship | 3.61× | Sports |
| Cross country running | 7.38× | Sports |
| PUDELEK | 9.18× | News |
| Parkrun | 17.45× | Sports |
| Do it yourself (DIY) | 1.99× | Home & Garden |
| Family car | 3.96× | Cars & Mobility |
| Ironman World Championship | 12.35× | Sports |
| Khabib Nurmagomedov | 12.39× | Sports |
| Natural foods | 3.82× | Food & Beverages |
| The Open Championship | 7.27× | Sports |
| Ninja Warrior | 12.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.03 |
| Sustainability | BALANCE | 1.72 |
| Healthy Lifestyle | BALANCE | 1.59 |
| DIY Mentality | THRILL | 1.54 |
| Luxury Orientation | PREMIUM | 1.47 |
| Travelling | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 10.4% |
| United Kingdom | 7.7% |
See 10,000 metres audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for 10,000 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.