10,000 metres Audience in Germany
10,000 metres has an estimated audience of 771,979 people in Germany. 49.6% are female, 50.4% are male, average age 37.8. Top brand affinities: Gil Ofarim, Building insulation, Homesteading, Buddy – The Buddy Holly Story, A Streetcar Named Desire (1951 film).
Top brand affinities include Gil Ofarim, Building insulation, Homesteading, with strongest over-indexing on Gil Ofarim (2.14× the country average). Demographically, the 10,000 metres audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 10,000 metres fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.8 |
| Estimated audience size | 771,979 |
Audience persona
The typical 10,000 metres fan in Germany is balanced, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.14× | Music & Radio |
| Building insulation | 6.62× | Home & Garden |
| Homesteading | 9.18× | Home & Garden |
| Buddy – The Buddy Holly Story | 5.42× | Music & Radio |
| A Streetcar Named Desire (1951 film) | 16.63× | Movies & TV |
| Cuba Gooding Jr. | 6.29× | Movies & TV |
| JDSU | 3× | Business & Career |
| Escape to the Country | 40.81× | Movies & TV |
| Alaska | 2.71× | Travel & Leisure |
| Google Analytics | 1.84× | Internet & Social Media |
| Hypertext | 2× | Technology & Electronics |
| Minnesota | 4.02× | Travel & Leisure |
| Giotto | 3.82× | Food & Beverages |
| Icon (magazine) | 1.62× | Arts & Culture |
| Tuscany | 2.88× | Travel & Leisure |
| Gumbal | 3.5× | Cars & Mobility |
| Stamp collecting | 3.15× | Home & Garden |
| Cachorro | 2.08× | Pets & Animals |
| Nationality | 1.68× | Politics & Society |
| Hostelworld | 3.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.03 |
| Sustainability | BALANCE | 1.72 |
| Healthy Lifestyle | BALANCE | 1.59 |
| DIY Mentality | THRILL | 1.54 |
| Luxury Orientation | PREMIUM | 1.47 |
| Travelling | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 10.4% |
| United Kingdom | 7.7% |
See 10,000 metres audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for 10,000 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.