Rascasse Audience Intelligence

Clueless (film) Audience in Germany

A data profile of the people who buy, follow and care about Clueless (film) in Germany — modelled from more than twelve digital signal sources. Clueless (film) has an estimated audience of 246,360 people in Germany.

The average Clueless (film) fan in Germany is 27.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Obsessed (2009 film), DeviantArt, Stone Cold Steve Austin, with strongest over-indexing on Obsessed (2009 film) (277.78× the country average).

Demographically, the Clueless (film) audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clueless (film) fan in Germany is more female, around 27.4 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clueless (film) profile in Germany.

Audience size
246K
in Germany
Gender
69.8%
30.2% male
Age
27.4
average years
Country rank
#19858
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clueless (film) viewers

69.8% are female, 30.2% are male, average age 27.4.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Clueless (film) audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age27.4
Estimated audience size246,360
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Clueless (film) audience in Germany
Age bracketShare%
16-1956%
20-2920%
30-3912%
40-499%
50+4%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Clueless (film) audience comes from Germany.

Worldwide audience distribution share by country for Clueless (film)
CountryShare
United States40.8%
United Kingdom7.2%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clueless (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clueless (film) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.36×
02Hamburg~7K1.11×
03Hessen~20K1.06×
04Nordrhein-Westfalen~60K1.04×
05Bremen~2K1.04×
06Bayern~40K1.00×
07Niedersachsen~30K1.00×
08Brandenburg~8K0.99×
09Schleswig-Holstein~9K0.97×
10Baden-Württemberg~30K0.95×
11Rheinland-Pfalz~10K0.95×
12Thüringen~6K0.94×
13Mecklenburg-Vorpommern~5K0.92×
14Sachsen~10K0.91×
15Sachsen-Anhalt~6K0.91×
16Saarland~3K0.90×
Fig. 06

Affinity by region

Affinity by region — Clueless (film), Germany
0.90×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clueless (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clueless (film) audience
#·InterestCategoryAffinity×
01Sin Nombre (2009 film)Movies & TV583.33×
02LunchablesFood & Beverages331.05×
03Stone Cold Steve AustinSports303.28×
04The Suite Life of Zack & CodyMovies & TV290.75×
05Obsessed (2009 film)Movies & TV277.78×
06Zoey 101Movies & TV258.55×
07Tony HawkSports212.95×
08Winx ClubMovies & TV209.63×
09Big Time RushMovies & TV168.82×
10Phineas and FerbMovies & TV132.58×
11The MuppetsMovies & TV126.46×
12DeviantArtInternet & Social Media123.75×
13Kim PossibleMovies & TV122.70×
14Hulk HoganSports108.97×
15The UndertakerSports108.88×
16Jet LiMovies & TV108.87×
17YunaMusic & Radio104.53×
18ICarlyMovies & TV102.63×
19Malcolm in the MiddleMovies & TV98.13×
20John CenaSports45.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clueless (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Clueless (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.69×
ExtroversionTHRILL3.15×
SpiritualityBALANCE3.01×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Clueless (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
Family OrientationCONSERVATISM1.02×
IndulgenceJOY1.15×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Clueless (film) have in Germany?

Clueless (film) has an estimated audience of 246,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Clueless (film) viewers?

69.8% of Clueless (film) fans are female, 30.2% are male, with an average age of 27.4 years.

03

Which brands do Clueless (film) fans like most?

Clueless (film) fans show strongest brand affinity for Obsessed (2009 film) (277.78×), DeviantArt (123.75×), and Stone Cold Steve Austin (303.28×) over the country average.

04

Where do Clueless (film) fans live in Germany?

Clueless (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Clueless (film) fans also like?

Beyond Clueless (film) itself, the audience over-indexes on DeviantArt (123.75×), Stone Cold Steve Austin (303.28×), Zoey 101 (258.55×), and Tony Hawk (212.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clueless (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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