Yuna Audience in Germany
A data profile of the people who buy, follow and care about Yuna in Germany — modelled from more than twelve digital signal sources. Yuna has an estimated audience of 310,607 people in Germany.
The average Yuna fan in Germany is 34.6 years old, more female, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Myspace, Izabel Goulart, Natalie Dormer, with strongest over-indexing on Myspace (250.93× the country average).
Demographically, the Yuna audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Yuna fan in Germany is more female, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Myspace.
At a glance
The key figures that characterise the Yuna profile in Germany.
Search interest · 12-month trend
Demographics of Yuna fans
58.6% are female, 41.4% are male, average age 34.6.
Gender split
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 34.6 |
| Estimated audience size | 310,607 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Yuna audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 19.5% |
| United States | 13.5% |
| Japan | 10.8% |
Geography
Where the Yuna audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 10.90× | |
| 02 | Brandenburg | ~9K | 0.89× | |
| 03 | Bremen | ~2K | 0.75× | |
| 04 | Hessen | ~20K | 0.71× | |
| 05 | Hamburg | ~4K | 0.62× | |
| 06 | Saarland | ~2K | 0.61× | |
| 07 | Schleswig-Holstein | ~7K | 0.59× | |
| 08 | Sachsen-Anhalt | ~5K | 0.59× | |
| 09 | Mecklenburg-Vorpommern | ~3K | 0.57× | |
| 10 | Rheinland-Pfalz | ~9K | 0.56× | |
| 11 | Thüringen | ~4K | 0.56× | |
| 12 | Baden-Württemberg | ~20K | 0.55× | |
| 13 | Sachsen | ~8K | 0.55× | |
| 14 | Nordrhein-Westfalen | ~40K | 0.54× | |
| 15 | Niedersachsen | ~20K | 0.54× | |
| 16 | Bayern | ~20K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Yuna audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Myspace | Internet & Social Media | 250.93× | ||
| 02 | Izabel Goulart | Fashion & Accessoires | 166.50× | ||
| 03 | Bone Thugs-n-Harmony | Music & Radio | 148.59× | ||
| 04 | Ne-Yo | Music & Radio | 139.58× | ||
| 05 | Natalie Dormer | Movies & TV | 111.22× | ||
| 06 | Clueless (film) | Movies & TV | 104.53× | ||
| 07 | Akon | Music & Radio | 49.19× | ||
| 08 | Enya | Music & Radio | 43.84× | ||
| 09 | School of Rock | Movies & TV | 37.62× | ||
| 10 | Know Your Meme | Internet & Social Media | 36.58× | ||
| 11 | Winx Club | Movies & TV | 36.43× | ||
| 12 | Tyla | Music & Radio | 34.92× | ||
| 13 | Jet Li | Movies & TV | 31.26× | ||
| 14 | Aaliyah | Music & Radio | 22.86× | ||
| 15 | Nelly | Music & Radio | 22.38× | ||
| 16 | Mila Kunis | Movies & TV | 20.00× | ||
| 17 | Rose Leslie | Movies & TV | 20.00× | ||
| 18 | Mark Knopfler | Music & Radio | 20.00× | ||
| 19 | Nina Chuba | Music & Radio | 10.84× | ||
| 20 | Beetlejuice | Movies & TV | 8.14× |
Personality of the Yuna audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Mindfulness | BALANCE | 1.31× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Sports Activity | POWER | 0.83× | |
| Price Sensitivity | PREMIUM | 0.88× |
Frequently asked questions
How many fans does Yuna have in Germany?
Yuna has an estimated audience of 310,607 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Yuna fans?
58.6% of Yuna fans are female, 41.4% are male, with an average age of 34.6 years.
Which brands do Yuna fans like most?
Yuna fans show strongest brand affinity for Myspace (250.93×), Izabel Goulart (166.5×), and Natalie Dormer (111.22×) over the country average.
Where do Yuna fans live in Germany?
Yuna fans in Germany are most concentrated in Berlin (reach ~200K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Yuna fans also like?
Beyond Yuna itself, the audience over-indexes on Izabel Goulart (166.5×), Natalie Dormer (111.22×), Clueless (film) (104.53×), and Ne-Yo (139.58×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Yuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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