Know Your Meme Audience in Germany
Know Your Meme has an estimated audience of 245,494 people in Germany. 48.6% are female, 51.4% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DeviantArt, Kim Possible, Victorious, Beetlejuice, George Clooney.
The average Know Your Meme fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DeviantArt, Kim Possible, Victorious, with strongest over-indexing on DeviantArt (40.66× the country average). Demographically, the Know Your Meme audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Know Your Meme fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 29.6 |
| Estimated audience size | 245,494 |
Audience persona
The typical Know Your Meme fan in Germany is balanced, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DeviantArt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,312 | 1.01× |
| Bayern | 48,266 | 1.22× |
| Baden-Württemberg | 34,888 | 1.04× |
| Hessen | 22,870 | 1.22× |
| Niedersachsen | 20,863 | 0.88× |
| Berlin | 15,997 | 1.46× |
| Rheinland-Pfalz | 12,899 | 1.05× |
| Sachsen | 12,627 | 1.05× |
| Schleswig-Holstein | 7,750 | 0.88× |
| Brandenburg | 6,726 | 0.88× |
| Hamburg | 6,120 | 1.1× |
| Sachsen-Anhalt | 4,987 | 0.78× |
| Thüringen | 4,214 | 0.67× |
| Mecklenburg-Vorpommern | 3,085 | 0.66× |
| Saarland | 2,827 | 0.94× |
| Bremen | 2,420 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 40.66× | Internet & Social Media |
| Kim Possible | 50.3× | Movies & TV |
| Victorious | 67.77× | Movies & TV |
| Beetlejuice | 16.3× | Movies & TV |
| George Clooney | 17.55× | Movies & TV |
| Malcolm in the Middle | 24.33× | Movies & TV |
| Friends | 7.4× | Movies & TV |
| Model (people) | 7.81× | Fashion & Accessoires |
| Kate Winslet | 16.17× | Movies & TV |
| Unter Uns | 15.65× | Movies & TV |
| The Office (U.S. TV series) | 16.97× | Movies & TV |
| Yuna | 36.58× | Music & Radio |
| Social networking service | 6.85× | Technology & Electronics |
| The Fairly OddParents | 61.54× | Movies & TV |
| Imgur | 40.45× | Internet & Social Media |
| Game of Thrones | 5.93× | Movies & TV |
| Jessica Alba | 15.6× | Movies & TV |
| Euphoria | 4.35× | Movies & TV |
| Anne Hathaway | 12.4× | Movies & TV |
| Observational comedy | 41.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.08 |
| Patriotism | CONSERVATISM | 2.01 |
| Individualism | JOY | 1.91 |
| Social Media Usage | JOY | 1.74 |
| Tradition | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 9.1% |
| Canada | 5.1% |
See Know Your Meme audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Know Your Meme have in Germany?
Know Your Meme has an estimated audience of 245,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Know Your Meme fans?
48.6% of Know Your Meme fans are female, 51.4% are male, with an average age of 29.6 years.
Which brands do Know Your Meme fans like most?
Know Your Meme fans show strongest brand affinity for DeviantArt (40.66×), Kim Possible (50.3×), and Victorious (67.77×) over the country average.
Where do Know Your Meme fans live in Germany?
Know Your Meme fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,312), Bayern (reach 48,266), and Baden-Württemberg (reach 34,888). These three regions account for the largest share of the active audience.
What other brands do Know Your Meme fans also like?
Beyond Know Your Meme itself, the audience over-indexes on Kim Possible (50.3×), Victorious (67.77×), Beetlejuice (16.3×), and George Clooney (17.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Know Your Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.