Rascasse Audience Intelligence

Know Your Meme Audience in Germany

Name: Know Your Meme — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Know Your Meme in Germany — modelled from more than twelve digital signal sources. Know Your Meme has an estimated audience of 244,983 people in Germany.

#652among Website / Newspaper / Magazine in Germany #256in Internet & Social Media

The average Know Your Meme fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DeviantArt, Kim Possible, Victorious, with strongest over-indexing on DeviantArt (40.66× the country average).

Demographically, the Know Your Meme audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Know Your Meme fan in Germany is balanced, around 29.6 years old, with strong Spirituality tendencies and a notable affinity for DeviantArt.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Know Your Meme profile in Germany.

Audience size

245K

in Germany

Gender

48.6%♀

51.4% male

Age

29.6

average years

Country rank

#19932

Website / Newspaper / Magazine in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Audience demographics of Know Your Meme

48.6% are female, 51.4% are male, average age 29.6.

Fig. 02

Gender split

48.6%

Female

51.4%

Male

Demographic split for Know Your Meme audience in Germany
Metric	Value
Female	48.6%
Male	51.4%
Average age	29.6
Estimated audience size	244,983

Fig. 03

Age distribution

Age distribution of the Know Your Meme audience in Germany
Age bracket	Share	%
16-19		43%
20-29		25%
30-39		19%
40-49		8%
50+		5%

Fig. 04

Worldwide distribution

3.5%

of the worldwide Know Your Meme audience comes from Germany.

Worldwide audience distribution share by country for Know Your Meme
Country	Share
United States	42.8%
United Kingdom	9.1%
Canada	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Know Your Meme audience in Germany is strongest.

Fig. 05

Top regions by affinity

Know Your Meme fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~20K	1.40×
02	Hessen	~20K	1.23×
03	Bayern	~50K	1.17×
04	Bremen	~2K	1.09×
05	Hamburg	~6K	1.08×
06	Baden-Württemberg	~30K	1.04×
07	Rheinland-Pfalz	~10K	1.02×
08	Saarland	~3K	1.02×
09	Sachsen	~10K	1.01×
10	Nordrhein-Westfalen	~50K	0.99×
11	Schleswig-Holstein	~8K	0.91×
12	Brandenburg	~7K	0.90×
13	Niedersachsen	~20K	0.89×
14	Sachsen-Anhalt	~5K	0.84×
15	Mecklenburg-Vorpommern	~4K	0.82×
16	Thüringen	~5K	0.81×

Affinity by region — Know Your Meme, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Know Your Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Know Your Meme audience
#	Interest	Category	×
01	The Comedy Store	Shopping	69.70×
02	Victorious	Movies & TV	67.77×
03	The Fairly OddParents	Movies & TV	61.54×
04	Kim Possible	Movies & TV	50.30×
05	Observational comedy	Movies & TV	41.64×
06	DeviantArt	Internet & Social Media	40.66×
07	Imgur	Internet & Social Media	40.45×
08	Yuna	Music & Radio	36.58×
09	Malcolm in the Middle	Movies & TV	24.33×
10	George Clooney	Movies & TV	17.55×
11	The Office (U.S. TV series)	Movies & TV	16.97×
12	Beetlejuice	Movies & TV	16.30×
13	Kate Winslet	Movies & TV	16.17×
14	Unter Uns	Movies & TV	15.65×
15	Jessica Alba	Movies & TV	15.60×
16	Adriana Lima	Fashion & Accessoires	14.21×
17	Anne Hathaway	Movies & TV	12.40×
18	Model (people)	Fashion & Accessoires	7.81×
19	Social networking service	Technology & Electronics	6.85×
20	Game of Thrones	Movies & TV	5.93×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Know Your Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Know Your Meme audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	2.86×
Extroversion	THRILL	2.70×
Mindfulness	BALANCE	2.63×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Know Your Meme audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	1.04×
Design Affinity	PREMIUM	1.04×
Luxury Orientation	PREMIUM	1.10×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Know Your Meme have in Germany?

Know Your Meme has an estimated audience of 244,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Know Your Meme fans?

48.6% of Know Your Meme fans are female, 51.4% are male, with an average age of 29.6 years.

Which brands do Know Your Meme fans like most?

Know Your Meme fans show strongest brand affinity for DeviantArt (40.66×), Kim Possible (50.3×), and Victorious (67.77×) over the country average.

Where do Know Your Meme fans live in Germany?

Know Your Meme fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Know Your Meme fans also like?

Beyond Know Your Meme itself, the audience over-indexes on Kim Possible (50.3×), Victorious (67.77×), Beetlejuice (16.3×), and Malcolm in the Middle (24.33×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Know Your Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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