A data profile of the people who buy, follow and care about The Office (U.S. TV series) in Germany — modelled from more than twelve digital signal sources. The Office (U.S. TV series) has an estimated audience of 1,472,956 people in Germany.
The average The Office (U.S. TV series) fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Maps, Bild, Obi (store), with strongest over-indexing on Google Maps (2.39× the country average).
Demographically, the The Office (U.S. TV series) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Office (U.S. TV series) fan in Germany is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the The Office (U.S. TV series) profile in Germany.
53.7% are female, 46.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 39.3 |
| Estimated audience size | 1,472,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide The Office (U.S. TV series) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.8% |
| Brazil | 6.1% |
| United Kingdom | 4.9% |
Where the The Office (U.S. TV series) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 1.39× | |
| 02 | Hessen | ~100K | 1.22× | |
| 03 | Hamburg | ~40K | 1.21× | |
| 04 | Bremen | ~10K | 1.12× | |
| 05 | Bayern | ~300K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.08× | |
| 07 | Baden-Württemberg | ~200K | 1.05× | |
| 08 | Niedersachsen | ~100K | 1.02× | |
| 09 | Rheinland-Pfalz | ~70K | 0.96× | |
| 10 | Schleswig-Holstein | ~50K | 0.96× | |
| 11 | Sachsen | ~70K | 0.93× | |
| 12 | Saarland | ~20K | 0.90× | |
| 13 | Brandenburg | ~40K | 0.82× | |
| 14 | Thüringen | ~30K | 0.78× | |
| 15 | Sachsen-Anhalt | ~30K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.75× |
The strongest cross-interests of the The Office (U.S. TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Let's Dance (German TV series) | Movies & TV | 2.64× | ||
| 02 | Roland Kaiser | Music & Radio | 2.48× | ||
| 03 | Google Maps | Internet & Social Media | 2.39× | ||
| 04 | QVC | Movies & TV | 2.38× | ||
| 05 | Der Tagesspiegel | News | 2.30× | ||
| 06 | Schlager music | Music & Radio | 2.17× | ||
| 07 | FOCUS Online | News | 2.16× | ||
| 08 | Tchibo | Shopping | 2.14× | ||
| 09 | Wetter.com | Home & Garden | 2.13× | ||
| 10 | Bonprix | Shopping | 2.10× | ||
| 11 | ADAC | Cars & Mobility | 2.07× | ||
| 12 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.04× | ||
| 13 | ZDF | Movies & TV | 1.91× | ||
| 14 | Hornbach | Shopping | 1.79× | ||
| 15 | Commerzbank | Business & Career | 1.77× | ||
| 16 | Obi (store) | Shopping | 1.69× | ||
| 17 | Bild | News | 1.68× | ||
| 18 | Deichmann | Shopping | 1.61× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Deutsche Bahn | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Family Orientation | CONSERVATISM | 1.18× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Luxury Orientation | PREMIUM | 0.57× | |
| Early Adopter Mentality | POWER | 0.59× |
The Office (U.S. TV series) has an estimated audience of 1,472,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.7% of The Office (U.S. TV series) fans are female, 46.3% are male, with an average age of 39.3 years.
The Office (U.S. TV series) fans show strongest brand affinity for Google Maps (2.39×), Bild (1.68×), and Obi (store) (1.69×) over the country average.
The Office (U.S. TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond The Office (U.S. TV series) itself, the audience over-indexes on Bild (1.68×), Obi (store) (1.69×), Let's Dance (German TV series) (2.64×), and FOCUS Online (2.16×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Office (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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