Rascasse Audience Intelligence

Tchibo Target Market in Germany

A data profile of the people who buy, follow and care about Tchibo in Germany — modelled from more than twelve digital signal sources. Tchibo has an estimated audience of 9,186,194 people in Germany.

#56among Brand in Germany#33in Shopping

The average Tchibo fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ernsting's family, Street One, Bonprix, with strongest over-indexing on Ernsting's family (4.97× the country average).

Demographically, the Tchibo audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tchibo fan in Germany is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Ernsting's family.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tchibo profile in Germany.

Audience size
9.2M
in Germany
Gender
85.9%♀
14.1% male
Age
42.9
average years
Country rank
#394
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tchibo

85.9% are female, 14.1% are male, average age 42.9.

Fig. 02

Gender split

85.9%
Female
14.1%
Male
Demographic split for Tchibo audience in Germany
MetricValue
Female85.9%
Male14.1%
Average age42.9
Estimated audience size9,186,194
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Tchibo audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3924%
40-4927%
50+23%
Fig. 04

Worldwide distribution

62.4%

of the worldwide Tchibo audience comes from Germany.

Worldwide audience distribution share by country for Tchibo
CountryShare
Germany62.4%
Austria5.2%
Poland4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tchibo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tchibo customers by region in Germany
#RegionReachAffinity×
01Bayern~1.5M1.20×
02Niedersachsen~1M1.19×
03Schleswig-Holstein~400K1.19×
04Nordrhein-Westfalen~2M1.13×
05Baden-Württemberg~1.5M1.13×
06Rheinland-Pfalz~500K1.02×
07Hessen~700K1.01×
08Thüringen~200K0.96×
09Hamburg~200K0.96×
10Mecklenburg-Vorpommern~200K0.96×
11Saarland~100K0.94×
12Brandenburg~300K0.92×
13Sachsen-Anhalt~200K0.91×
14Sachsen~400K0.88×
15Bremen~60K0.83×
16Berlin~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Tchibo, Germany
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tchibo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tchibo audience
#·InterestCategoryAffinity×
01Street OneFashion & Accessoires5.28×
02Ernsting's familyShopping4.97×
03Ulla PopkenFashion & Accessoires3.94×
04ThermomixHome & Garden3.52×
05BonprixShopping3.50×
06QVCMovies & TV3.45×
07BirkenstockFashion & Accessoires3.29×
08In aller FreundschaftMovies & TV3.28×
09Storm of LoveMovies & TV3.23×
10C&AShopping3.11×
11Let's Dance (German TV series)Movies & TV2.66×
12Gute Zeiten, schlechte ZeitenMovies & TV2.50×
13Roland KaiserMusic & Radio2.45×
14DeichmannShopping2.34×
15Obi (store)Shopping2.04×
16IKEAHome & Garden1.81×
17H&MShopping1.76×
18LidlShopping1.74×
19REWEShopping1.71×
20GardenHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tchibo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tchibo audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.39×
Family OrientationCONSERVATISM1.33×
DIY MentalityTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tchibo audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.47×
PatriotismCONSERVATISM0.56×
Risk AppetiteTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tchibo's target market in Germany?

Tchibo's target market in Germany covers an estimated 9,186,194 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tchibo customers?

85.9% of the Tchibo audience are female, 14.1% are male, with an average age of 42.9 years.

03

Which brands do Tchibo fans like most?

Tchibo fans show strongest brand affinity for Ernsting's family (4.97×), Street One (5.28×), and Bonprix (3.5×) over the country average.

04

Where do Tchibo fans live in Germany?

Tchibo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tchibo fans also like?

Beyond Tchibo itself, the audience over-indexes on Street One (5.28×), Bonprix (3.5×), QVC (3.45×), and C&A (3.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Tchibo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tchibo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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