Tchibo Audience in Germany
Tchibo has an estimated audience of 8,992,656 people in Germany. 85.9% are female, 14.1% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ernsting's family, Street One, Gala, Bonprix, C&A.
The average Tchibo fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ernsting's family, Street One, Gala, with strongest over-indexing on Ernsting's family (4.97× the country average). Demographically, the Tchibo audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Coffee
Demographics of Tchibo fans
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 42.9 |
| Estimated audience size | 8,992,656 |
Audience persona
The typical Tchibo fan in Germany is more female, around 42.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,276,786 | 1.16× |
| Bayern | 1,792,742 | 1.24× |
| Baden-Württemberg | 1,417,391 | 1.16× |
| Niedersachsen | 1,077,758 | 1.23× |
| Hessen | 708,541 | 1.03× |
| Rheinland-Pfalz | 462,881 | 1.03× |
| Sachsen | 383,640 | 0.87× |
| Schleswig-Holstein | 383,173 | 1.19× |
| Berlin | 321,345 | 0.8× |
| Brandenburg | 256,405 | 0.92× |
| Thüringen | 212,498 | 0.93× |
| Sachsen-Anhalt | 204,287 | 0.88× |
| Hamburg | 199,105 | 0.98× |
| Mecklenburg-Vorpommern | 158,450 | 0.92× |
| Saarland | 96,566 | 0.87× |
| Bremen | 61,215 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 4.97× | Shopping |
| Street One | 5.28× | Fashion & Accessoires |
| Gala | 2.7× | News |
| Bonprix | 3.5× | Shopping |
| C&A | 3.11× | Shopping |
| QVC | 3.45× | Movies & TV |
| Obi (store) | 2.04× | Shopping |
| Deichmann | 2.34× | Shopping |
| Ulla Popken | 3.94× | Fashion & Accessoires |
| IKEA | 1.81× | Home & Garden |
| Let's Dance (German TV series) | 2.66× | Movies & TV |
| Thermomix | 3.52× | Home & Garden |
| Storm of Love | 3.23× | Movies & TV |
| Lidl | 1.74× | Shopping |
| REWE | 1.71× | Shopping |
| Wetter.com | 1.93× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 2.5× | Movies & TV |
| H&M | 1.76× | Shopping |
| Garden | 1.61× | Home & Garden |
| In aller Freundschaft | 3.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.33 |
| Creativity | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.0% |
| Austria | 5.5% |
| Poland | 4.4% |
See Tchibo audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does Tchibo have in Germany?
Tchibo has an estimated audience of 8,992,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tchibo fans?
85.9% of Tchibo fans are female, 14.1% are male, with an average age of 42.9 years.
Which brands do Tchibo fans like most?
Tchibo fans show strongest brand affinity for Ernsting's family (4.97×), Street One (5.28×), and Gala (2.7×) over the country average.
Where do Tchibo fans live in Germany?
Tchibo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,276,786), Bayern (reach 1,792,742), and Baden-Württemberg (reach 1,417,391). These three regions account for the largest share of the active audience.
What other brands do Tchibo fans also like?
Beyond Tchibo itself, the audience over-indexes on Street One (5.28×), Gala (2.7×), Bonprix (3.5×), and C&A (3.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tchibo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.