Rascasse Audience Intelligence

Street One Target Market in Germany

A data profile of the people who buy, follow and care about Street One in Germany — modelled from more than twelve digital signal sources. Street One has an estimated audience of 5,144,272 people in Germany.

#1among Mainstream fashion in Germany#132among Brand in Germany#43in Fashion & Accessoires

The average Street One fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Outfittery, LIEBESKIND BERLIN, Mädchenflohmarkt, with strongest over-indexing on Outfittery (24.46× the country average).

Demographically, the Street One audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Street One fan in Germany is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Outfittery.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street One profile in Germany.

Audience size
5.1M
in Germany
Gender
89.0%♀
11.0% male
Age
40.6
average years
Country rank
#1022
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Street One

89.0% are female, 11.0% are male, average age 40.6.

Fig. 02

Gender split

89.0%
Female
11.0%
Male
Demographic split for Street One audience in Germany
MetricValue
Female89.0%
Male11.0%
Average age40.6
Estimated audience size5,144,272
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Street One audience in Germany
Age bracketShare%
16-1920%
20-2912%
30-3919%
40-4930%
50+19%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Street One audience comes from Germany.

Worldwide audience distribution share by country for Street One
CountryShare
Germany77.5%
Austria5.9%
Netherlands3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street One audience in Germany is strongest.

Fig. 05

Top regions by affinity

Street One customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~800K1.72×
02Bayern~1M1.50×
03Rheinland-Pfalz~400K1.42×
04Baden-Württemberg~900K1.34×
05Saarland~80K1.25×
06Nordrhein-Westfalen~1.5M1.21×
07Schleswig-Holstein~200K1.02×
08Mecklenburg-Vorpommern~100K1.02×
09Thüringen~100K0.95×
10Hessen~300K0.86×
11Sachsen-Anhalt~100K0.82×
12Sachsen~200K0.75×
13Brandenburg~100K0.75×
14Bremen~20K0.55×
15Hamburg~60K0.51×
16Berlin~70K0.33×
Fig. 06

Affinity by region

Affinity by region — Street One, Germany
0.33×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street One audience
#·InterestCategoryAffinity×
01LIEBESKIND BERLINFashion & Accessoires30.95×
02SisleyBeauty & Wellness25.01×
03OutfitteryFashion & Accessoires24.46×
04MädchenflohmarktFashion & Accessoires13.63×
05Architecture & Interior DesignHome & Garden2.76×
06Home InteriorsHome & Garden2.47×
07DeichmannShopping2.45×
08HandmadeHome & Garden2.37×
09DecorationHome & Garden2.36×
10ImmoScout24Home & Garden1.89×
11Dog loversPets & Animals1.87×
12Architecture & DesignBusiness & Career1.84×
13BreuningerFashion & Accessoires1.83×
14CHECK24Business & Career1.79×
15PrimarkShopping1.76×
16Galatasaray S.K.Sports1.74×
17AliExpressShopping1.69×
18HermèsFashion & Accessoires1.64×
19H&MShopping1.58×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street One audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.37×
Quality AwarenessPREMIUM1.22×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street One audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.38×
SpiritualityBALANCE0.44×
Career OrientationPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Street One's target market in Germany?

Street One's target market in Germany covers an estimated 5,144,272 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Street One customers?

89.0% of the Street One audience are female, 11.0% are male, with an average age of 40.6 years.

03

Which brands do Street One fans like most?

Street One fans show strongest brand affinity for Outfittery (24.46×), LIEBESKIND BERLIN (30.95×), and Mädchenflohmarkt (13.63×) over the country average.

04

Where do Street One fans live in Germany?

Street One fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Street One fans also like?

Beyond Street One itself, the audience over-indexes on LIEBESKIND BERLIN (30.95×), Mädchenflohmarkt (13.63×), Sisley (25.01×), and Deichmann (2.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Street One audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Street One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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