LIEBESKIND BERLIN Audience in Germany
LIEBESKIND BERLIN has an estimated audience of 322,699 people in Germany. 88.2% are female, 11.8% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Gala, Fossil, Karl Lagerfeld, Payback, Tom Tailor.
The average LIEBESKIND BERLIN fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Gala, Fossil, Karl Lagerfeld, with strongest over-indexing on Gala (5.5× the country average). Demographically, the LIEBESKIND BERLIN audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of LIEBESKIND BERLIN fans
| Metric | Value |
|---|---|
| Female | 88.2% |
| Male | 11.8% |
| Average age | 34.4 |
| Estimated audience size | 322,699 |
Audience persona
The typical LIEBESKIND BERLIN fan in Germany is more female, around 34.4 years old, with strong Creativity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,554 | 0.83× |
| Bayern | 49,732 | 0.96× |
| Berlin | 46,160 | 3.2× |
| Baden-Württemberg | 37,332 | 0.85× |
| Niedersachsen | 26,054 | 0.83× |
| Hessen | 20,350 | 0.83× |
| Sachsen | 12,660 | 0.8× |
| Rheinland-Pfalz | 12,446 | 0.77× |
| Brandenburg | 11,521 | 1.15× |
| Schleswig-Holstein | 9,332 | 0.81× |
| Hamburg | 7,901 | 1.08× |
| Thüringen | 7,412 | 0.9× |
| Sachsen-Anhalt | 6,412 | 0.77× |
| Mecklenburg-Vorpommern | 4,459 | 0.72× |
| Saarland | 2,854 | 0.72× |
| Bremen | 2,165 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 5.5× | News |
| Fossil | 22.83× | Fashion & Accessoires |
| Karl Lagerfeld | 13.96× | Fashion & Accessoires |
| Payback | 7.24× | Shopping |
| Tom Tailor | 9.06× | Fashion & Accessoires |
| Dr. Martens | 10.77× | Fashion & Accessoires |
| Pinko (fashion) | 25.77× | Fashion & Accessoires |
| Reiss (brand) | 17.24× | Fashion & Accessoires |
| Napapijri | 21.38× | Fashion & Accessoires |
| Vivienne Westwood | 13.68× | Fashion & Accessoires |
| Zalando Lounge | 11.12× | Shopping |
| Footwear | 3.07× | Fashion & Accessoires |
| COS | 5.78× | Shopping |
| Mango | 5.57× | Shopping |
| Pepe Jeans | 10.04× | Fashion & Accessoires |
| Online shopping | 1.98× | Shopping |
| Furla | 16.91× | Fashion & Accessoires |
| Travelzoo | 13.77× | Travel & Leisure |
| Esprit | 14.1× | Fashion & Accessoires |
| Ugg boots | 8.73× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.07 |
| Design Affinity | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.45 |
| Quality Awareness | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.0% |
| Austria | 6.3% |
| United States | 5.9% |
See LIEBESKIND BERLIN audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does LIEBESKIND BERLIN have in Germany?
LIEBESKIND BERLIN has an estimated audience of 322,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LIEBESKIND BERLIN fans?
88.2% of LIEBESKIND BERLIN fans are female, 11.8% are male, with an average age of 34.4 years.
Which brands do LIEBESKIND BERLIN fans like most?
LIEBESKIND BERLIN fans show strongest brand affinity for Gala (5.5×), Fossil (22.83×), and Karl Lagerfeld (13.96×) over the country average.
Where do LIEBESKIND BERLIN fans live in Germany?
LIEBESKIND BERLIN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,554), Bayern (reach 49,732), and Berlin (reach 46,160). These three regions account for the largest share of the active audience.
What other brands do LIEBESKIND BERLIN fans also like?
Beyond LIEBESKIND BERLIN itself, the audience over-indexes on Fossil (22.83×), Karl Lagerfeld (13.96×), Payback (7.24×), and Tom Tailor (9.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LIEBESKIND BERLIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.