Rascasse Audience Intelligence

LIEBESKIND BERLIN Target Market in Germany

A data profile of the people who buy, follow and care about LIEBESKIND BERLIN in Germany — modelled from more than twelve digital signal sources. LIEBESKIND BERLIN has an estimated audience of 326,639 people in Germany.

#29among Mainstream fashion in Germany#2082among Brand in Germany#773in Fashion & Accessoires

The average LIEBESKIND BERLIN fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Fossil, Karl Lagerfeld, Payback, with strongest over-indexing on Fossil (22.83× the country average).

Demographically, the LIEBESKIND BERLIN audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LIEBESKIND BERLIN fan in Germany is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Fossil.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LIEBESKIND BERLIN profile in Germany.

Audience size
327K
in Germany
Gender
88.2%♀
11.8% male
Age
34.4
average years
Country rank
#16310
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LIEBESKIND BERLIN

88.2% are female, 11.8% are male, average age 34.4.

Fig. 02

Gender split

88.2%
Female
11.8%
Male
Demographic split for LIEBESKIND BERLIN audience in Germany
MetricValue
Female88.2%
Male11.8%
Average age34.4
Estimated audience size326,639
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the LIEBESKIND BERLIN audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3921%
40-4920%
50+8%
Fig. 04

Worldwide distribution

56.8%

of the worldwide LIEBESKIND BERLIN audience comes from Germany.

Worldwide audience distribution share by country for LIEBESKIND BERLIN
CountryShare
Germany56.8%
Austria6.3%
United States5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LIEBESKIND BERLIN audience in Germany is strongest.

Fig. 05

Top regions by affinity

LIEBESKIND BERLIN customers by region in Germany
#RegionReachAffinity×
01Berlin~50K3.27×
02Brandenburg~10K1.25×
03Hamburg~8K1.07×
04Thüringen~8K0.94×
05Bayern~50K0.91×
06Baden-Württemberg~40K0.85×
07Bremen~2K0.84×
08Nordrhein-Westfalen~60K0.82×
09Hessen~20K0.82×
10Niedersachsen~30K0.81×
11Sachsen~10K0.80×
12Schleswig-Holstein~9K0.80×
13Sachsen-Anhalt~7K0.80×
14Saarland~3K0.79×
15Mecklenburg-Vorpommern~5K0.78×
16Rheinland-Pfalz~10K0.76×
Fig. 06

Affinity by region

Affinity by region — LIEBESKIND BERLIN, Germany
0.76×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LIEBESKIND BERLIN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LIEBESKIND BERLIN audience
#·InterestCategoryAffinity×
01Pinko (fashion)Fashion & Accessoires25.77×
02FossilFashion & Accessoires22.83×
03NapapijriFashion & Accessoires21.38×
04Reiss (brand)Fashion & Accessoires17.24×
05FurlaFashion & Accessoires16.91×
06Karl LagerfeldFashion & Accessoires13.96×
07TravelzooTravel & Leisure13.77×
08Vivienne WestwoodFashion & Accessoires13.68×
09Golden GooseFashion & Accessoires11.49×
10Zalando LoungeShopping11.12×
11Dr. MartensFashion & Accessoires10.77×
12Pepe JeansFashion & Accessoires10.04×
13Tom TailorFashion & Accessoires9.06×
14Ugg bootsFashion & Accessoires8.73×
15PaybackShopping7.24×
16Peek & CloppenburgShopping6.01×
17COSShopping5.78×
18MangoShopping5.57×
19FootwearFashion & Accessoires3.07×
20Online shoppingShopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LIEBESKIND BERLIN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LIEBESKIND BERLIN audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.95×
IndividualismJOY1.84×
CreativityOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LIEBESKIND BERLIN audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.36×
PatriotismCONSERVATISM0.42×
Risk AppetiteTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LIEBESKIND BERLIN's target market in Germany?

LIEBESKIND BERLIN's target market in Germany covers an estimated 326,639 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of LIEBESKIND BERLIN customers?

88.2% of the LIEBESKIND BERLIN audience are female, 11.8% are male, with an average age of 34.4 years.

03

Which brands do LIEBESKIND BERLIN fans like most?

LIEBESKIND BERLIN fans show strongest brand affinity for Fossil (22.83×), Karl Lagerfeld (13.96×), and Payback (7.24×) over the country average.

04

Where do LIEBESKIND BERLIN fans live in Germany?

LIEBESKIND BERLIN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Berlin (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do LIEBESKIND BERLIN fans also like?

Beyond LIEBESKIND BERLIN itself, the audience over-indexes on Karl Lagerfeld (13.96×), Payback (7.24×), Tom Tailor (9.06×), and Dr. Martens (10.77×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for LIEBESKIND BERLIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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