Peek & Cloppenburg Audience in Germany
Peek & Cloppenburg has an estimated audience of 2,625,184 people in Germany. 66.9% are female, 33.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Financial technology, Gala, Breuninger, C&A, H&M.
The average Peek & Cloppenburg fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Financial technology, Gala, Breuninger, with strongest over-indexing on Financial technology (5.02× the country average). Demographically, the Peek & Cloppenburg audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Premium fashion
Demographics of Peek & Cloppenburg fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 37.9 |
| Estimated audience size | 2,625,184 |
Audience persona
The typical Peek & Cloppenburg fan in Germany is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Financial technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 874,437 | 1.52× |
| Baden-Württemberg | 436,181 | 1.22× |
| Bayern | 383,954 | 0.91× |
| Hessen | 309,756 | 1.55× |
| Berlin | 212,445 | 1.81× |
| Rheinland-Pfalz | 182,033 | 1.38× |
| Niedersachsen | 145,427 | 0.57× |
| Sachsen | 95,382 | 0.74× |
| Brandenburg | 67,752 | 0.83× |
| Saarland | 58,926 | 1.83× |
| Schleswig-Holstein | 52,393 | 0.56× |
| Hamburg | 51,063 | 0.86× |
| Sachsen-Anhalt | 36,187 | 0.53× |
| Mecklenburg-Vorpommern | 24,774 | 0.49× |
| Thüringen | 23,168 | 0.35× |
| Bremen | 19,024 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial technology | 5.02× | Business & Career |
| Gala | 2.48× | News |
| Breuninger | 3.01× | Fashion & Accessoires |
| C&A | 2.6× | Shopping |
| H&M | 1.81× | Shopping |
| Tom Tailor | 4.25× | Fashion & Accessoires |
| Street One | 3.03× | Fashion & Accessoires |
| About You | 2.55× | Shopping |
| Hermès | 1.83× | Fashion & Accessoires |
| COS | 3.12× | Shopping |
| Karl Lagerfeld | 5.23× | Fashion & Accessoires |
| Mango | 3.01× | Shopping |
| Fossil | 7.22× | Fashion & Accessoires |
| Zara | 2.03× | Shopping |
| ImmoScout24 | 1.53× | Home & Garden |
| Trend analysis | 2.16× | Business & Career |
| Dr. Martens | 4.38× | Fashion & Accessoires |
| Home Interior Design | 2.12× | Home & Garden |
| Bonprix | 1.88× | Shopping |
| Lacoste | 3.2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.35 |
| Sustainability | BALANCE | 1.33 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.18 |
| Quality Awareness | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.0% |
| Austria | 8.3% |
| Poland | 8.1% |
See Peek & Cloppenburg audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Peek & Cloppenburg have in Germany?
Peek & Cloppenburg has an estimated audience of 2,625,184 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peek & Cloppenburg fans?
66.9% of Peek & Cloppenburg fans are female, 33.1% are male, with an average age of 37.9 years.
Which brands do Peek & Cloppenburg fans like most?
Peek & Cloppenburg fans show strongest brand affinity for Financial technology (5.02×), Gala (2.48×), and Breuninger (3.01×) over the country average.
Where do Peek & Cloppenburg fans live in Germany?
Peek & Cloppenburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 874,437), Baden-Württemberg (reach 436,181), and Bayern (reach 383,954). These three regions account for the largest share of the active audience.
What other brands do Peek & Cloppenburg fans also like?
Beyond Peek & Cloppenburg itself, the audience over-indexes on Gala (2.48×), Breuninger (3.01×), C&A (2.6×), and H&M (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peek & Cloppenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.