Dr. Martens Audience in Germany
Dr. Martens has an estimated audience of 1,719,616 people in Germany. 60.8% are female, 39.2% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Comme des Garçons, Gala, Bershka, Fossil, COS.
The average Dr. Martens fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Comme des Garçons, Gala, Bershka, with strongest over-indexing on Comme des Garçons (10.49× the country average). Demographically, the Dr. Martens audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Dr. Martens fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 31.9 |
| Estimated audience size | 1,719,616 |
Audience persona
The typical Dr. Martens fan in Germany is more female, around 31.9 years old, with strong Sustainability tendencies and a notable affinity for Comme des Garçons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 383,652 | 1.02× |
| Bayern | 308,955 | 1.12× |
| Baden-Württemberg | 225,772 | 0.96× |
| Niedersachsen | 162,635 | 0.97× |
| Hessen | 134,262 | 1.02× |
| Berlin | 129,796 | 1.69× |
| Sachsen | 80,489 | 0.95× |
| Rheinland-Pfalz | 79,351 | 0.92× |
| Schleswig-Holstein | 57,529 | 0.93× |
| Hamburg | 54,297 | 1.4× |
| Brandenburg | 48,106 | 0.9× |
| Thüringen | 34,128 | 0.78× |
| Sachsen-Anhalt | 33,251 | 0.75× |
| Mecklenburg-Vorpommern | 27,986 | 0.85× |
| Saarland | 18,470 | 0.87× |
| Bremen | 13,541 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Comme des Garçons | 10.49× | Fashion & Accessoires |
| Gala | 2.89× | News |
| Bershka | 5.46× | Shopping |
| Fossil | 12.47× | Fashion & Accessoires |
| COS | 5.07× | Shopping |
| Lush (band) | 11.29× | Music & Radio |
| Sports | 1.63× | Sports |
| 1990s in fashion | 5.89× | Fashion & Accessoires |
| Karl Lagerfeld | 7.63× | Fashion & Accessoires |
| Sellpy | 4.93× | Fashion & Accessoires |
| Online shopping | 1.59× | Shopping |
| Mango | 4.28× | Shopping |
| H&M | 2.06× | Shopping |
| Napapijri | 13.4× | Fashion & Accessoires |
| Tom Tailor | 4.95× | Fashion & Accessoires |
| Zara | 2.89× | Shopping |
| Zalando Lounge | 7.51× | Shopping |
| Footwear | 2.1× | Fashion & Accessoires |
| Levi Strauss & Co. | 5.18× | Fashion & Accessoires |
| Vinted | 4.02× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.05 |
| Creativity | OPEN | 1.67 |
| Design Affinity | PREMIUM | 1.44 |
| Individualism | JOY | 1.2 |
| Sports Activity | POWER | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Italy | 13.0% |
| United Kingdom | 10.6% |
See Dr. Martens audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
- Tory Burch (1,298,634)
Frequently asked questions
How many fans does Dr. Martens have in Germany?
Dr. Martens has an estimated audience of 1,719,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dr. Martens fans?
60.8% of Dr. Martens fans are female, 39.2% are male, with an average age of 31.9 years.
Which brands do Dr. Martens fans like most?
Dr. Martens fans show strongest brand affinity for Comme des Garçons (10.49×), Gala (2.89×), and Bershka (5.46×) over the country average.
Where do Dr. Martens fans live in Germany?
Dr. Martens fans in Germany are most concentrated in Nordrhein-Westfalen (reach 383,652), Bayern (reach 308,955), and Baden-Württemberg (reach 225,772). These three regions account for the largest share of the active audience.
What other brands do Dr. Martens fans also like?
Beyond Dr. Martens itself, the audience over-indexes on Gala (2.89×), Bershka (5.46×), Fossil (12.47×), and COS (5.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dr. Martens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.