Zalando Lounge Audience in Germany
Zalando Lounge has an estimated audience of 1,216,008 people in Germany. 73.0% are female, 27.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Interior Design, Primark, Home decorating ideas, Horse & Rider, Home Interiors.
The average Zalando Lounge fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Interior Design, Primark, Home decorating ideas, with strongest over-indexing on Home Interior Design (4.83× the country average). Demographically, the Zalando Lounge audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Zalando Lounge fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 36.5 |
| Estimated audience size | 1,216,008 |
Audience persona
The typical Zalando Lounge fan in Germany is more female, around 36.5 years old, with strong Creativity tendencies and a notable affinity for Home Interior Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 355,440 | 1.34× |
| Bayern | 205,519 | 1.05× |
| Baden-Württemberg | 202,321 | 1.22× |
| Niedersachsen | 133,786 | 1.13× |
| Hessen | 106,009 | 1.14× |
| Rheinland-Pfalz | 71,956 | 1.18× |
| Berlin | 54,443 | 1× |
| Sachsen | 45,739 | 0.77× |
| Schleswig-Holstein | 39,243 | 0.9× |
| Brandenburg | 32,446 | 0.86× |
| Thüringen | 29,760 | 0.96× |
| Hamburg | 25,711 | 0.94× |
| Sachsen-Anhalt | 23,719 | 0.75× |
| Mecklenburg-Vorpommern | 19,446 | 0.84× |
| Saarland | 14,348 | 0.96× |
| Bremen | 9,991 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Interior Design | 4.83× | Home & Garden |
| Primark | 3.86× | Shopping |
| Home decorating ideas | 5.85× | Home & Garden |
| Horse & Rider | 4.6× | Pets & Animals |
| Home Interiors | 4.99× | Home & Garden |
| Sports | 1.91× | Sports |
| Equine nutrition | 4.65× | Pets & Animals |
| Borussia Dortmund | 1.65× | Sports |
| Housing estate | 5.6× | Home & Garden |
| Horse breeding | 3.72× | Pets & Animals |
| Harry Potter | 1.92× | Movies & TV |
| Immobilien | 4.06× | Business & Career |
| Horse training | 3.81× | Pets & Animals |
| Danish design | 4.09× | Home & Garden |
| FC Bayern Munich | 1.94× | Sports |
| Terraced house | 4.53× | Home & Garden |
| Food and drink | 1.51× | Food & Beverages |
| American Quarter Horse | 4.97× | Pets & Animals |
| Business and industry | 1.51× | Business & Career |
| Spotify | 2.22× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.53 |
| Sustainability | BALANCE | 1.43 |
| Design Affinity | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.25 |
| Sports Activity | POWER | 1.24 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.7% |
| Poland | 20.9% |
| Belgium | 4.6% |
See Zalando Lounge audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Zalando Lounge have in Germany?
Zalando Lounge has an estimated audience of 1,216,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zalando Lounge fans?
73.0% of Zalando Lounge fans are female, 27.0% are male, with an average age of 36.5 years.
Which brands do Zalando Lounge fans like most?
Zalando Lounge fans show strongest brand affinity for Home Interior Design (4.83×), Primark (3.86×), and Home decorating ideas (5.85×) over the country average.
Where do Zalando Lounge fans live in Germany?
Zalando Lounge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 355,440), Bayern (reach 205,519), and Baden-Württemberg (reach 202,321). These three regions account for the largest share of the active audience.
What other brands do Zalando Lounge fans also like?
Beyond Zalando Lounge itself, the audience over-indexes on Primark (3.86×), Home decorating ideas (5.85×), Horse & Rider (4.6×), and Home Interiors (4.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zalando Lounge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.