Rascasse Audience Intelligence

American Quarter Horse Audience in Germany

A data profile of the people who buy, follow and care about American Quarter Horse in Germany — modelled from more than twelve digital signal sources. American Quarter Horse has an estimated audience of 3,662,505 people in Germany.

#1025among Topic in Germany#63in Pets & Animals

The average American Quarter Horse fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Krämer Pferdesport, Ludger Beerbaum, PIKEUR, with strongest over-indexing on Krämer Pferdesport (28.02× the country average).

Demographically, the American Quarter Horse audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Quarter Horse fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Quarter Horse profile in Germany.

Audience size
3.7M
in Germany
Gender
73.0%♀
27.0% male
Age
38.1
average years
Country rank
#1655
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Quarter Horse fans

73.0% are female, 27.0% are male, average age 38.1.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for American Quarter Horse audience in Germany
MetricValue
Female73.0%
Male27.0%
Average age38.1
Estimated audience size3,662,505
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the American Quarter Horse audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

14.3%

of the worldwide American Quarter Horse audience comes from Germany.

Worldwide audience distribution share by country for American Quarter Horse
CountryShare
United States29.6%
Germany14.3%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Quarter Horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Quarter Horse fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.17×
02Nordrhein-Westfalen~900K1.10×
03Niedersachsen~400K1.08×
04Rheinland-Pfalz~200K1.06×
05Mecklenburg-Vorpommern~70K1.06×
06Baden-Württemberg~500K1.05×
07Sachsen~200K1.03×
08Schleswig-Holstein~100K1.03×
09Thüringen~100K1.03×
10Sachsen-Anhalt~100K1.02×
11Brandenburg~100K1.00×
12Saarland~40K0.98×
13Hessen~300K0.97×
14Bremen~30K0.96×
15Hamburg~70K0.90×
16Berlin~100K0.85×
Fig. 06

Affinity by region

Affinity by region — American Quarter Horse, Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Quarter Horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Quarter Horse audience
#·InterestCategoryAffinity×
01PIKEURSports39.15×
02Ludger BeerbaumSports29.55×
03Krämer PferdesportSports28.02×
04HaflingerFashion & Accessoires25.18×
05HorzeSports22.27×
06EurostarCars & Mobility20.00×
07Isabell WerthSports19.75×
08Cowboy bootFashion & Accessoires16.05×
09Paul SchockemöhleSports12.55×
10Pitbull (rapper)Music & Radio10.97×
11Horse racingSports8.10×
12Arabian horsePets & Animals5.57×
13SnapchatInternet & Social Media4.95×
14Horseback ridingSports4.51×
15Pet sittingPets & Animals4.30×
16Veterinary medicineBusiness & Career3.99×
17FressnapfShopping3.61×
18CHIO AachenSports3.30×
19ZaraShopping3.16×
20HugendubelShopping2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Quarter Horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Quarter Horse audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.45×
TravellingTHRILL1.62×
Sports ActivityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Quarter Horse audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
PatriotismCONSERVATISM0.87×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Quarter Horse have in Germany?

American Quarter Horse has an estimated audience of 3,662,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Quarter Horse fans?

73.0% of American Quarter Horse fans are female, 27.0% are male, with an average age of 38.1 years.

03

Which brands do American Quarter Horse fans like most?

American Quarter Horse fans show strongest brand affinity for Krämer Pferdesport (28.02×), Ludger Beerbaum (29.55×), and PIKEUR (39.15×) over the country average.

04

Where do American Quarter Horse fans live in Germany?

American Quarter Horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do American Quarter Horse fans also like?

Beyond American Quarter Horse itself, the audience over-indexes on Ludger Beerbaum (29.55×), PIKEUR (39.15×), Isabell Werth (19.75×), and Eurostar (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See American Quarter Horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Quarter Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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