American Quarter Horse Audience in Germany
American Quarter Horse has an estimated audience of 3,662,505 people in Germany. 73.0% are female, 27.0% are male, average age 38.1. Top brand affinities: Isabell Werth, Rodeo, Fressnapf, PIKEUR, Krämer Pferdesport.
Top brand affinities include Isabell Werth, Rodeo, Fressnapf, with strongest over-indexing on Isabell Werth (17× the country average). Demographically, the American Quarter Horse audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sports Activity.
Category: Pets & Animals · Type: Topic
Demographics of American Quarter Horse fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 38.1 |
| Estimated audience size | 3,662,505 |
Audience persona
The typical American Quarter Horse fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Isabell Werth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Isabell Werth | 17× | Sports |
| Rodeo | 8.56× | Sports |
| Fressnapf | 4.65× | Shopping |
| PIKEUR | 28.28× | Sports |
| Krämer Pferdesport | 17.86× | Sports |
| Eurostar | 15.38× | Cars & Mobility |
| Vegetable Gardening | 7.36× | Food & Beverages |
| Livemusic | 3.36× | Music & Radio |
| Snapchat | 4.03× | Internet & Social Media |
| Pet food | 2.69× | Pets & Animals |
| Do it yourself (DIY) | 1.81× | Home & Garden |
| Dairy | 4.23× | Food & Beverages |
| Haflinger | 13.48× | Fashion & Accessoires |
| Horze | 11.28× | Sports |
| Ryanair | 2.03× | Travel & Leisure |
| Pet store | 2.7× | Pets & Animals |
| Veterinary medicine | 2.88× | Business & Career |
| Art Collecting | 5.91× | Arts & Culture |
| Horseback riding | 3.91× | Sports |
| Toyota Tacoma | 17.49× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| Sports Activity | POWER | 1.58 |
| Travelling | THRILL | 1.53 |
| DIY Mentality | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.27 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Germany | 14.3% |
| Brazil | 8.6% |
See American Quarter Horse audiences in other countries
- American Quarter Horse — United States
- American Quarter Horse — United Kingdom
- American Quarter Horse — France
- American Quarter Horse — Italy
- American Quarter Horse — Spain
- American Quarter Horse — Brazil
- American Quarter Horse — Japan
- American Quarter Horse — South Korea
- American Quarter Horse — India
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Quarter Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.