American Quarter Horse Audience in Germany
American Quarter Horse has an estimated audience of 3,662,505 people in Germany. 73.0% are female, 27.0% are male, average age 38.1. Top brand affinities: Goes, Artistic inspiration, Mount Kilimanjaro, Progressive rock, Building insulation.
Top brand affinities include Goes, Artistic inspiration, Mount Kilimanjaro, with strongest over-indexing on Goes (1.8× the country average). Demographically, the American Quarter Horse audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sports Activity.
Category: Pets & Animals · Type: Topic
Demographics of American Quarter Horse fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 38.1 |
| Estimated audience size | 3,662,505 |
Audience persona
The typical American Quarter Horse fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.8× | Travel & Leisure |
| Artistic inspiration | 2.17× | Arts & Culture |
| Mount Kilimanjaro | 15.38× | Travel & Leisure |
| Progressive rock | 2.26× | Music & Radio |
| Building insulation | 6.1× | Home & Garden |
| Figure painting (hobby) | 5.71× | Arts & Culture |
| Collectable | 2.13× | Kids & Family |
| Tigran Hamasyan | 17.86× | Music & Radio |
| Product design | 1.65× | Business & Career |
| Kingdom of Judah | 8.03× | Politics & Society |
| Icon (magazine) | 2.26× | Arts & Culture |
| Natural rubber | 2.03× | Cars & Mobility |
| Hà Giang | 28.28× | Travel & Leisure |
| Grappling | 1.85× | Sports |
| Information sensitivity | 3.46× | Technology & Electronics |
| Headhunters (film) | 3.08× | Movies & TV |
| Ireen Sheer | 1.84× | Music & Radio |
| Hatten | 3.4× | Travel & Leisure |
| Tuscany | 2.87× | Travel & Leisure |
| Stucco | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| Sports Activity | POWER | 1.58 |
| Travelling | THRILL | 1.53 |
| DIY Mentality | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.27 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Germany | 14.3% |
| Brazil | 8.6% |
See American Quarter Horse audiences in other countries
- American Quarter Horse — United States
- American Quarter Horse — United Kingdom
- American Quarter Horse — France
- American Quarter Horse — Italy
- American Quarter Horse — Spain
- American Quarter Horse — Brazil
- American Quarter Horse — Japan
- American Quarter Horse — South Korea
- American Quarter Horse — India
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Quarter Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.