American Quarter Horse Audience in United States

American Quarter Horse logo

American Quarter Horse has an estimated audience of 7,558,399 people in United States. 51.6% are female, 48.4% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Product design, Minnesota, Combat sport, JDSU, Nebraska Cornhuskers football.

The average American Quarter Horse fan in United States is 40.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Minnesota, Combat sport, with strongest over-indexing on Product design (3.29× the country average). Demographically, the American Quarter Horse audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of American Quarter Horse fans

Demographic split for American Quarter Horse audience in United States
MetricValue
Female51.6%
Male48.4%
Average age40.7
Estimated audience size7,558,399

Audience persona

The typical American Quarter Horse fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for American Quarter Horse in United States
RegionReachAffinity
Texas774,1091.19×
California529,3110.64×
Florida319,7830.62×
Ohio206,9680.89×
North Carolina197,1320.87×
New York181,5100.43×
Oklahoma176,0772.1×
Georgia172,3440.74×
Michigan167,1170.85×
Tennessee164,6091.09×
Pennsylvania162,1080.64×
Arizona160,3551.04×
Illinois157,1670.62×
Missouri153,0131.26×
Washington138,8220.92×
Indiana133,1620.96×
Virginia129,7200.7×
Colorado127,6541.07×
Alabama117,8851.12×
Oregon115,9581.34×
Kentucky114,8291.21×
Louisiana103,1241.06×
Wisconsin98,4840.87×
Arkansas97,9771.57×
Minnesota95,3660.88×
South Carolina91,7510.81×
Utah87,3061.29×
Mississippi85,0551.37×
Iowa84,5501.36×
Kansas81,9241.38×
Idaho73,8391.95×
New Jersey73,0920.38×
Maryland65,4470.5×
Massachusetts62,6730.42×
New Mexico54,2001.43×
Nevada52,1440.71×
Nebraska47,9791.27×
Montana46,4702.22×
West Virginia39,9801.14×
Connecticut36,2680.48×
South Dakota24,2321.39×
Wyoming23,6442.11×
Maine22,4400.83×
New Hampshire21,3150.72×
North Dakota20,2231.3×
Hawaii17,4860.54×
Alaska13,0750.81×
Vermont11,8310.89×
Rhode Island8,8210.37×
Delaware7,9000.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Quarter Horse audience
BrandAffinityCategory
Product design3.29×Business & Career
Minnesota2.45×Travel & Leisure
Combat sport1.67×Sports
JDSU2.87×Business & Career
Nebraska Cornhuskers football3.02×Sports
Bank account2.02×Business & Career
UK garage3.54×Music & Radio
Staycation1.98×Home & Garden
Jesse Plemons1.99×Movies & TV
Home staging2.95×Home & Garden
Monogram2.13×Home & Garden
Charlamagne Tha God4.29×Movies & TV
Jaws2.46×Movies & TV
Pro-Ject1.83×Music & Radio
South Asian cuisine3.82×Food & Beverages
N1 road (South Africa)1.77×Travel & Leisure
Panama1.56×Travel & Leisure
Isometric exercise3.63×Sports
Stamp collecting1.95×Home & Garden
Telethon4.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Quarter Horse audience
TraitClusterScore
PatriotismCONSERVATISM1.28
DIY MentalityTHRILL1.25
Sports ActivityPOWER1.19
Pet OwnershipJOY1.1
Risk AppetiteTHRILL1.05
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for American Quarter Horse
CountryShare
United States29.6%
Germany14.3%
Brazil8.6%

See American Quarter Horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does American Quarter Horse have in United States?

American Quarter Horse has an estimated audience of 7,558,399 people in United States, concentrated in Texas and California.

What is the gender split and age of American Quarter Horse fans?

51.6% of American Quarter Horse fans are female, 48.4% are male, with an average age of 40.7 years.

Which brands do American Quarter Horse fans like most?

American Quarter Horse fans show strongest brand affinity for Product design (3.29×), Minnesota (2.45×), and Combat sport (1.67×) over the country average.

Where do American Quarter Horse fans live in United States?

American Quarter Horse fans in United States are most concentrated in Texas (reach 774,109), California (reach 529,311), and Florida (reach 319,783). These three regions account for the largest share of the active audience.

What other brands do American Quarter Horse fans also like?

Beyond American Quarter Horse itself, the audience over-indexes on Minnesota (2.45×), Combat sport (1.67×), JDSU (2.87×), and Nebraska Cornhuskers football (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Quarter Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.