Boot Barn Audience in United States

Boot Barn logo

Boot Barn has an estimated audience of 10,446,325 people in United States. 59.9% are female, 40.1% are male, average age 32.0. Top regions: Texas, California, Arizona. Top brand affinities: Miss Me Jeans, CINCH JEANS, cavenders, Virtual Villagers, Organic Gardener Magazine.

The average Boot Barn fan in United States is 32.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Miss Me Jeans, CINCH JEANS, cavenders, with strongest over-indexing on Miss Me Jeans (349.26× the country average). Demographically, the Boot Barn audience skews more female with an average age of 32.0, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Boot Barn fans

Demographic split for Boot Barn audience in United States
MetricValue
Female59.9%
Male40.1%
Average age32.0
Estimated audience size10,446,325

Audience persona

The typical Boot Barn fan in United States is more female, around 32.0 years old, with strong DIY Mentality tendencies and a notable affinity for Miss Me Jeans.

Top regions in United States

Top regions ranked by reach for Boot Barn in United States
RegionReachAffinity
Texas2,131,7502.37×
California2,045,2101.78×
Arizona443,8932.08×
Florida389,7050.55×
North Carolina311,0090.99×
Tennessee288,6311.38×
Pennsylvania271,8520.77×
Colorado270,6311.64×
Ohio218,6680.68×
Oklahoma213,1481.84×
Virginia209,7520.82×
Georgia204,2730.63×
New York192,2100.33×
Washington188,5790.9×
Illinois181,7140.52×
Indiana172,0590.9×
Nevada171,1791.69×
Louisiana154,9421.15×
South Carolina149,6410.95×
Michigan133,6340.49×
Kentucky133,2171.02×
New Mexico125,5592.4×
Minnesota122,8560.82×
Utah121,3821.3×
Kansas116,5521.42×
Wisconsin114,7820.73×
New Jersey112,9760.43×
Missouri112,9070.67×
Alabama111,4550.76×
Oregon110,4350.92×
Iowa106,9731.24×
Arkansas78,5550.91×
Idaho72,8991.39×
Maryland71,3210.4×
Massachusetts66,8490.32×
Mississippi66,7330.78×
Nebraska54,1021.03×
West Virginia50,5961.04×
North Dakota46,8232.18×
Connecticut43,5840.42×
Montana36,9881.28×
Wyoming35,8132.31×
South Dakota32,5181.35×
Maine21,8730.58×
Delaware20,6310.72×
New Hampshire18,9610.46×
Rhode Island13,8470.42×
Hawaii10,8890.24×
Vermont9,3020.51×
Washington, District of Columbia6,9230.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boot Barn audience
BrandAffinityCategory
Miss Me Jeans349.26×Fashion & Accessoires
CINCH JEANS313.88×Fashion & Accessoires
cavenders100.84×Fashion & Accessoires
Virtual Villagers285.67×Games
Organic Gardener Magazine265.98×Home & Garden
Blythe Danner90.69×Movies & TV
Hazel and Olive Boutique86.74×
70s Vintage178.69×Fashion & Accessoires
Yahoo!ショッピング6.23×
StubHub Center78.01×
Realism (arts)17.65×Arts & Culture
Wynonna Judd22.64×Music & Radio
Muttville Senior Dog Rescue55.91×
Cowboy6.42×Sports
Park Tool47.2×Home & Garden
Fort Worth Stock Show & Rodeo30.96×Sports
Hog Hunting9.52×Sports
Buckle (clothing retailer)11.12×Fashion & Accessoires
Native american culture in the united states4.43×Politics & Society
Jaripeo17.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boot Barn audience
TraitClusterScore
DIY MentalityTHRILL1.63
PatriotismCONSERVATISM1.39
Family OrientationCONSERVATISM1.28
CreativityOPEN1.13
Luxury OrientationPREMIUM1.12
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Boot Barn
CountryShare
United States96.2%
Canada0.6%
Mexico0.4%

See Boot Barn audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Boot Barn have in United States?

Boot Barn has an estimated audience of 10,446,325 people in United States, concentrated in Texas and California.

What is the gender split and age of Boot Barn fans?

59.9% of Boot Barn fans are female, 40.1% are male, with an average age of 32.0 years.

Which brands do Boot Barn fans like most?

Boot Barn fans show strongest brand affinity for Miss Me Jeans (349.26×), CINCH JEANS (313.88×), and cavenders (100.84×) over the country average.

Where do Boot Barn fans live in United States?

Boot Barn fans in United States are most concentrated in Texas (reach 2,131,750), California (reach 2,045,210), and Arizona (reach 443,893). These three regions account for the largest share of the active audience.

What other brands do Boot Barn fans also like?

Beyond Boot Barn itself, the audience over-indexes on CINCH JEANS (313.88×), cavenders (100.84×), Virtual Villagers (285.67×), and Organic Gardener Magazine (265.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boot Barn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.