Cowboy Audience in United States

Cowboy logo

Cowboy has an estimated audience of 16,479,017 people in United States. 53.6% are female, 46.4% are male, average age 39.1. Top regions: Texas, California, Pennsylvania. Top brand affinities: Elsword, Israel, Staycation, Halsey, Oregon, Nebraska.

The average Cowboy fan in United States is 39.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Elsword, Israel, Staycation, with strongest over-indexing on Elsword (20.77× the country average). Demographically, the Cowboy audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Cowboy fans

Demographic split for Cowboy audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.1
Estimated audience size16,479,017

Audience persona

The typical Cowboy fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Cowboy in United States
RegionReachAffinity
Texas5,969,0784.21×
California2,031,6151.12×
Pennsylvania768,8631.39×
Florida720,1840.65×
Virginia627,5051.56×
New York546,4040.59×
North Carolina543,2031.1×
New Jersey446,3721.07×
Arizona418,6411.24×
Ohio402,0950.79×
Maryland375,7991.33×
Georgia372,7630.73×
Illinois328,0510.6×
South Carolina324,2841.31×
Tennessee316,2350.96×
Louisiana277,3411.31×
Michigan241,1190.56×
New Mexico231,1742.8×
Mississippi225,8641.66×
Colorado217,4080.84×
Missouri212,4980.8×
Oklahoma208,0741.14×
Indiana197,0690.65×
Arkansas196,9011.45×
Wisconsin196,4780.79×
Washington185,3970.56×
Nevada179,7711.13×
Massachusetts165,0040.51×
Iowa160,8751.18×
Alabama155,3910.67×
Kentucky153,9240.75×
Kansas149,3091.15×
Connecticut131,5270.8×
Minnesota121,7900.52×
Oregon96,3080.51×
Utah94,0310.64×
West Virginia76,4761×
Delaware71,4471.57×
Nebraska70,0930.85×
Idaho68,5460.83×
Washington, District of Columbia57,1251.15×
Hawaii50,7370.72×
South Dakota37,2440.98×
Montana33,1660.73×
Maine33,0330.56×
Rhode Island31,4370.6×
North Dakota30,4790.9×
New Hampshire29,6010.46×
Alaska17,4170.49×
Wyoming15,6820.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cowboy audience
BrandAffinityCategory
Elsword20.77×Games
Israel2.47×Travel & Leisure
Staycation2.94×Home & Garden
Halsey, Oregon6.42×Travel & Leisure
Nebraska1.91×Travel & Leisure
Tech News6.42×Technology & Electronics
Throne of Glass4.52×Literature
Lulu 黃路梓茵1.53×Movies & TV
Kendra Scott1.62×Fashion & Accessoires
Home staging2.84×Home & Garden
Vocal harmony2.4×Music & Radio
Nebraska Cornhuskers4.33×Sports
Goop2.53×Internet & Social Media
Governor of Michigan3.18×Politics & Society
Historic site1.76×Arts & Culture
Hibachi3.19×Food & Beverages
Corona (band)2.22×Music & Radio
Grinch1.53×Movies & TV
Pro-Ject1.51×Music & Radio
Jezebel (film)2.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cowboy audience
TraitClusterScore
PatriotismCONSERVATISM1.37
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.24
DIY MentalityTHRILL1.13
Luxury OrientationPREMIUM1.08
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Cowboy
CountryShare
United States51.7%
Brazil9.8%
Mexico4.1%

See Cowboy audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Cowboy have in United States?

Cowboy has an estimated audience of 16,479,017 people in United States, concentrated in Texas and California.

What is the gender split and age of Cowboy fans?

53.6% of Cowboy fans are female, 46.4% are male, with an average age of 39.1 years.

Which brands do Cowboy fans like most?

Cowboy fans show strongest brand affinity for Elsword (20.77×), Israel (2.47×), and Staycation (2.94×) over the country average.

Where do Cowboy fans live in United States?

Cowboy fans in United States are most concentrated in Texas (reach 5,969,078), California (reach 2,031,615), and Pennsylvania (reach 768,863). These three regions account for the largest share of the active audience.

What other brands do Cowboy fans also like?

Beyond Cowboy itself, the audience over-indexes on Israel (2.47×), Staycation (2.94×), Halsey, Oregon (6.42×), and Nebraska (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cowboy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.