Cowboy Audience in Germany
Cowboy has an estimated audience of 723,191 people in Germany. 53.6% are female, 46.4% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arabian horse, Rodeo, Cowboy boot, Tagesschau, Western Union.
The average Cowboy fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arabian horse, Rodeo, Cowboy boot, with strongest over-indexing on Arabian horse (8.18× the country average). Demographically, the Cowboy audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Cowboy fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 36.5 |
| Estimated audience size | 723,191 |
Audience persona
The typical Cowboy fan in Germany is balanced, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,083 | 1.11× |
| Bayern | 137,011 | 1.18× |
| Baden-Württemberg | 104,565 | 1.06× |
| Niedersachsen | 68,737 | 0.98× |
| Hessen | 65,054 | 1.18× |
| Rheinland-Pfalz | 43,725 | 1.21× |
| Berlin | 36,496 | 1.13× |
| Sachsen | 31,388 | 0.88× |
| Schleswig-Holstein | 24,471 | 0.94× |
| Brandenburg | 19,618 | 0.87× |
| Hamburg | 18,244 | 1.12× |
| Thüringen | 16,105 | 0.87× |
| Sachsen-Anhalt | 15,123 | 0.81× |
| Mecklenburg-Vorpommern | 11,121 | 0.81× |
| Saarland | 7,418 | 0.84× |
| Bremen | 6,325 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 8.18× | Pets & Animals |
| Rodeo | 8.42× | Sports |
| Cowboy boot | 20.61× | Fashion & Accessoires |
| Tagesschau | 2.31× | Movies & TV |
| Western Union | 4.5× | Business & Career |
| Isabell Werth | 12.61× | Sports |
| Pets | 1.96× | Pets & Animals |
| Real property | 4.67× | Home & Garden |
| John Wayne | 10.51× | Movies & TV |
| Hanoverian horse | 17.95× | Pets & Animals |
| Appaloosa | 18.5× | Pets & Animals |
| Spy Game | 17.48× | Movies & TV |
| Automobiles | 1.72× | Cars & Mobility |
| Ariat | 20× | Fashion & Accessoires |
| Bella Italia | 9.36× | Food & Beverages |
| Horze | 11.28× | Sports |
| Faith Hill | 13.9× | Music & Radio |
| The Good, the Bad and the Ugly | 13.75× | Movies & TV |
| Roland Kaiser | 2.64× | Music & Radio |
| Haflinger | 12.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.49 |
| Sports Activity | POWER | 1.26 |
| DIY Mentality | THRILL | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.7% |
| Brazil | 9.8% |
| Mexico | 4.1% |
See Cowboy audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cowboy have in Germany?
Cowboy has an estimated audience of 723,191 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cowboy fans?
53.6% of Cowboy fans are female, 46.4% are male, with an average age of 36.5 years.
Which brands do Cowboy fans like most?
Cowboy fans show strongest brand affinity for Arabian horse (8.18×), Rodeo (8.42×), and Cowboy boot (20.61×) over the country average.
Where do Cowboy fans live in Germany?
Cowboy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,083), Bayern (reach 137,011), and Baden-Württemberg (reach 104,565). These three regions account for the largest share of the active audience.
What other brands do Cowboy fans also like?
Beyond Cowboy itself, the audience over-indexes on Rodeo (8.42×), Cowboy boot (20.61×), Tagesschau (2.31×), and Western Union (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cowboy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.