Rascasse Audience Intelligence

Cowboy Audience in Germany

A data profile of the people who buy, follow and care about Cowboy in Germany — modelled from more than twelve digital signal sources. Cowboy has an estimated audience of 723,191 people in Germany.

#3804among Topic in Germany#667in Sports

The average Cowboy fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paul Schockemöhle, Arabian horse, Cowboy boot, with strongest over-indexing on Paul Schockemöhle (20× the country average).

Demographically, the Cowboy audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cowboy fan in Germany is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Paul Schockemöhle.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cowboy profile in Germany.

Audience size
723K
in Germany
Gender
53.6%♀
46.4% male
Age
36.5
average years
Country rank
#8626
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cowboy fans

53.6% are female, 46.4% are male, average age 36.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Cowboy audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age36.5
Estimated audience size723,191
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Cowboy audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4923%
50+12%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Cowboy audience comes from Germany.

Worldwide audience distribution share by country for Cowboy
CountryShare
United States51.7%
Brazil9.8%
Mexico4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cowboy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cowboy fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.26×
02Bayern~100K1.21×
03Hessen~60K1.14×
04Hamburg~20K1.08×
05Nordrhein-Westfalen~200K1.06×
06Berlin~30K1.06×
07Baden-Württemberg~100K1.04×
08Bremen~6K1.00×
09Niedersachsen~70K0.98×
10Schleswig-Holstein~20K0.95×
11Thüringen~20K0.91×
12Saarland~8K0.90×
13Brandenburg~20K0.89×
14Sachsen~30K0.87×
15Sachsen-Anhalt~20K0.86×
16Mecklenburg-Vorpommern~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Cowboy, Germany
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cowboy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cowboy audience
#·InterestCategoryAffinity×
01Paul SchockemöhleSports20.00×
02Christian AhlmannSports20.00×
03Hanoverian horsePets & Animals20.00×
04AppaloosaPets & Animals20.00×
05Spy GameMovies & TV20.00×
06Cowboy bootFashion & Accessoires19.79×
07AriatFashion & Accessoires16.63×
08Table Tennis World CupSports16.20×
09Faith HillMusic & Radio15.75×
10HaflingerFashion & Accessoires14.76×
11Heartland (Canadian TV series)Movies & TV12.62×
12The Good, the Bad and the UglyMovies & TV11.69×
13Arabian horsePets & Animals10.42×
14Bella ItaliaFood & Beverages10.25×
15Isabell WerthSports9.84×
16John WayneMovies & TV7.70×
17RodeoSports4.98×
18Roland KaiserMusic & Radio2.98×
19Robert RedfordMovies & TV2.97×
20TagesschauMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cowboy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cowboy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
TraditionCONSERVATISM1.43×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cowboy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Sports ActivityPOWER0.86×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cowboy have in Germany?

Cowboy has an estimated audience of 723,191 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cowboy fans?

53.6% of Cowboy fans are female, 46.4% are male, with an average age of 36.5 years.

03

Which brands do Cowboy fans like most?

Cowboy fans show strongest brand affinity for Paul Schockemöhle (20×), Arabian horse (10.42×), and Cowboy boot (19.79×) over the country average.

04

Where do Cowboy fans live in Germany?

Cowboy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cowboy fans also like?

Beyond Cowboy itself, the audience over-indexes on Arabian horse (10.42×), Cowboy boot (19.79×), Christian Ahlmann (20×), and Hanoverian horse (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Cowboy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cowboy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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