John Wayne Audience in Germany
John Wayne has an estimated audience of 739,307 people in Germany. 51.1% are female, 48.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clint Eastwood, Robert De Niro, Mark Wahlberg, Daniel Craig, Baywatch.
The average John Wayne fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clint Eastwood, Robert De Niro, Mark Wahlberg, with strongest over-indexing on Clint Eastwood (59.56× the country average). Demographically, the John Wayne audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of John Wayne fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.9 |
| Estimated audience size | 739,307 |
Audience persona
The typical John Wayne fan in Germany is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Clint Eastwood.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,267 | 1.07× |
| Bayern | 130,463 | 1.1× |
| Baden-Württemberg | 94,657 | 0.94× |
| Niedersachsen | 90,793 | 1.26× |
| Hessen | 56,921 | 1.01× |
| Rheinland-Pfalz | 41,515 | 1.12× |
| Schleswig-Holstein | 32,540 | 1.23× |
| Sachsen | 28,401 | 0.78× |
| Berlin | 27,114 | 0.82× |
| Sachsen-Anhalt | 20,684 | 1.08× |
| Brandenburg | 20,010 | 0.87× |
| Thüringen | 18,551 | 0.98× |
| Hamburg | 14,633 | 0.88× |
| Mecklenburg-Vorpommern | 12,697 | 0.9× |
| Saarland | 9,780 | 1.08× |
| Bremen | 5,552 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clint Eastwood | 59.56× | Movies & TV |
| Robert De Niro | 36.18× | Movies & TV |
| Mark Wahlberg | 40.01× | Movies & TV |
| Daniel Craig | 32.17× | Movies & TV |
| Baywatch | 56.17× | Movies & TV |
| ER (TV series) | 43.95× | Movies & TV |
| Isabela Merced | 40.01× | Movies & TV |
| Al Pacino | 29.41× | Movies & TV |
| Heike Makatsch | 32.17× | Movies & TV |
| Mission: Impossible (film series) | 20.14× | Movies & TV |
| Martin Scorsese | 41.67× | Movies & TV |
| Arnold Schwarzenegger | 20× | Movies & TV |
| Liam Neeson | 18.32× | Movies & TV |
| Awkward (TV series) | 54.44× | Movies & TV |
| Buscopan | 20× | Health |
| Quentin Tarantino | 24.96× | Movies & TV |
| Pierce Brosnan | 17.3× | Movies & TV |
| Upgrade | 20× | Travel & Leisure |
| Harrison Ford | 22.81× | Movies & TV |
| Kurt Russell | 23.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.07 |
| Tradition | CONSERVATISM | 2.72 |
| Community Orientation | OPEN | 2.55 |
| Pet Ownership | JOY | 1.32 |
| Spirituality | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| France | 7.7% |
| Germany | 7.2% |
See John Wayne audiences in other countries
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Frequently asked questions
How many fans does John Wayne have in Germany?
John Wayne has an estimated audience of 739,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of John Wayne fans?
51.1% of John Wayne fans are female, 48.9% are male, with an average age of 39.9 years.
Which brands do John Wayne fans like most?
John Wayne fans show strongest brand affinity for Clint Eastwood (59.56×), Robert De Niro (36.18×), and Mark Wahlberg (40.01×) over the country average.
Where do John Wayne fans live in Germany?
John Wayne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,267), Bayern (reach 130,463), and Baden-Württemberg (reach 94,657). These three regions account for the largest share of the active audience.
What other brands do John Wayne fans also like?
Beyond John Wayne itself, the audience over-indexes on Robert De Niro (36.18×), Mark Wahlberg (40.01×), Daniel Craig (32.17×), and Baywatch (56.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for John Wayne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.