Heike Makatsch Audience in Germany
Heike Makatsch has an estimated audience of 1,094,916 people in Germany. 58.9% are female, 41.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ian Fleming, Yvonne Strahovski, Kristen Bell, Hugh Jackman, Perry Mason (TV series).
The average Heike Makatsch fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ian Fleming, Yvonne Strahovski, Kristen Bell, with strongest over-indexing on Ian Fleming (250.43× the country average). Demographically, the Heike Makatsch audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Heike Makatsch fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 40.6 |
| Estimated audience size | 1,094,916 |
Audience persona
The typical Heike Makatsch fan in Germany is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Ian Fleming.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,341 | 1.04× |
| Bayern | 164,925 | 0.94× |
| Baden-Württemberg | 129,373 | 0.87× |
| Niedersachsen | 116,566 | 1.1× |
| Hessen | 73,964 | 0.89× |
| Berlin | 63,486 | 1.3× |
| Sachsen | 58,325 | 1.09× |
| Rheinland-Pfalz | 47,956 | 0.87× |
| Schleswig-Holstein | 42,737 | 1.09× |
| Brandenburg | 40,932 | 1.21× |
| Sachsen-Anhalt | 27,498 | 0.97× |
| Thüringen | 26,706 | 0.96× |
| Hamburg | 24,776 | 1× |
| Mecklenburg-Vorpommern | 20,959 | 1× |
| Saarland | 10,977 | 0.82× |
| Bremen | 8,254 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ian Fleming | 250.43× | Literature |
| Yvonne Strahovski | 120.83× | Movies & TV |
| Kristen Bell | 68.93× | Movies & TV |
| Hugh Jackman | 47.45× | Movies & TV |
| Perry Mason (TV series) | 101.89× | Movies & TV |
| Scooby-Doo | 20× | Movies & TV |
| Beverly Hills, 90210 | 50.07× | Movies & TV |
| Chris Evans (actor) | 32.08× | Movies & TV |
| Rosie Huntington-Whiteley | 35.41× | Fashion & Accessoires |
| Daniel Craig | 19.42× | Movies & TV |
| YouTube Red | 54.17× | Movies & TV |
| Kelly Osbourne | 17.38× | Music & Radio |
| Allison Janney | 66.96× | Movies & TV |
| This Is Us (TV series) | 32.68× | Movies & TV |
| Jamie Lee Curtis | 16.1× | Movies & TV |
| Skyfall | 31.35× | Movies & TV |
| Katowice | 46.33× | Travel & Leisure |
| Claudia Schiffer | 14.3× | Fashion & Accessoires |
| John Wayne | 19.4× | Movies & TV |
| Beetlejuice | 8.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Luxury Orientation | PREMIUM | 1.17 |
| Quality Awareness | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.1% |
| United Kingdom | 12.9% |
| United States | 7.4% |
See Heike Makatsch audiences in other countries
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Frequently asked questions
How many fans does Heike Makatsch have in Germany?
Heike Makatsch has an estimated audience of 1,094,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heike Makatsch fans?
58.9% of Heike Makatsch fans are female, 41.1% are male, with an average age of 40.6 years.
Which brands do Heike Makatsch fans like most?
Heike Makatsch fans show strongest brand affinity for Ian Fleming (250.43×), Yvonne Strahovski (120.83×), and Kristen Bell (68.93×) over the country average.
Where do Heike Makatsch fans live in Germany?
Heike Makatsch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,341), Bayern (reach 164,925), and Baden-Württemberg (reach 129,373). These three regions account for the largest share of the active audience.
What other brands do Heike Makatsch fans also like?
Beyond Heike Makatsch itself, the audience over-indexes on Yvonne Strahovski (120.83×), Kristen Bell (68.93×), Hugh Jackman (47.45×), and Perry Mason (TV series) (101.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heike Makatsch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.