Rascasse Audience Intelligence

Heike Makatsch Audience in Germany

A data profile of the people who buy, follow and care about Heike Makatsch in Germany — modelled from more than twelve digital signal sources. Heike Makatsch has an estimated audience of 1,111,415 people in Germany.

#249among Actor Actress or TV Star in Germany#800among Person in Germany#688in Movies & TV

The average Heike Makatsch fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daniel Craig, Claudia Schiffer, Ian Fleming, with strongest over-indexing on Daniel Craig (70.23× the country average).

Demographically, the Heike Makatsch audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heike Makatsch fan in Germany is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Daniel Craig.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heike Makatsch profile in Germany.

Audience size
1.1M
in Germany
Gender
60.6%♀
39.4% male
Age
40.0
average years
Country rank
#5944
Person in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heike Makatsch fans

60.6% are female, 39.4% are male, average age 40.0.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Heike Makatsch audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age40.0
Estimated audience size1,111,415
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Heike Makatsch audience in Germany
Age bracketShare%
16-1920%
20-2914%
30-3920%
40-4926%
50+20%
Fig. 04

Worldwide distribution

59.9%

of the worldwide Heike Makatsch audience comes from Germany.

Worldwide audience distribution share by country for Heike Makatsch
CountryShare
Germany59.9%
United Kingdom10.5%
United States6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heike Makatsch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heike Makatsch fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.30×
02Berlin~60K1.24×
03Sachsen~60K1.16×
04Sachsen-Anhalt~30K1.15×
05Mecklenburg-Vorpommern~20K1.13×
06Thüringen~30K1.10×
07Niedersachsen~100K1.09×
08Schleswig-Holstein~40K1.09×
09Nordrhein-Westfalen~200K1.01×
10Hamburg~20K1.00×
11Bremen~9K0.92×
12Bayern~200K0.91×
13Rheinland-Pfalz~50K0.90×
14Saarland~10K0.90×
15Hessen~70K0.88×
16Baden-Württemberg~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Heike Makatsch, Germany
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heike Makatsch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heike Makatsch audience
#·InterestCategoryAffinity×
01Ian FlemingLiterature249.09×
02Allison JanneyMovies & TV156.95×
03Perry Mason (TV series)Movies & TV91.96×
04Beverly Hills, 90210Movies & TV89.40×
05Yvonne StrahovskiMovies & TV86.10×
06Spy filmMovies & TV73.66×
07Daniel CraigMovies & TV70.23×
08Claudia SchifferFashion & Accessoires67.44×
09YouTube RedMovies & TV50.83×
10Hugh JackmanMovies & TV36.07×
11Christoph WaltzMovies & TV33.56×
12John WayneMovies & TV32.17×
13Kristen BellMovies & TV28.52×
14Moritz BleibtreuMovies & TV28.45×
15Emilia SchüleMovies & TV23.64×
16Jürgen VogelMovies & TV21.91×
17Scooby-DooMovies & TV20.00×
18Alexis BledelMovies & TV20.00×
19Jan Josef LiefersMovies & TV16.38×
20Christoph Maria HerbstMovies & TV16.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heike Makatsch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heike Makatsch audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.59×
TraditionCONSERVATISM1.44×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heike Makatsch audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.80×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heike Makatsch have in Germany?

Heike Makatsch has an estimated audience of 1,111,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heike Makatsch fans?

60.6% of Heike Makatsch fans are female, 39.4% are male, with an average age of 40.0 years.

03

Which brands do Heike Makatsch fans like most?

Heike Makatsch fans show strongest brand affinity for Daniel Craig (70.23×), Claudia Schiffer (67.44×), and Ian Fleming (249.09×) over the country average.

04

Where do Heike Makatsch fans live in Germany?

Heike Makatsch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Heike Makatsch fans also like?

Beyond Heike Makatsch itself, the audience over-indexes on Claudia Schiffer (67.44×), Ian Fleming (249.09×), Yvonne Strahovski (86.1×), and Beverly Hills, 90210 (89.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Heike Makatsch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heike Makatsch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →