Rascasse Audience Intelligence

John Wayne Audience in United States

A data profile of the people who buy, follow and care about John Wayne in United States — modelled from more than twelve digital signal sources. John Wayne has an estimated audience of 4,141,266 people in United States.

#330among Actor Actress or TV Star in United States#962among Person in United States#862in Movies & TV

The average John Wayne fan in United States is 47.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Brolin, The Alamo (1960 film), Dick Van Dyke, with strongest over-indexing on Josh Brolin (17.52× the country average).

Demographically, the John Wayne audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Wayne fan in United States is more male, around 47.7 years old, with strong Spirituality tendencies and a notable affinity for Josh Brolin.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Wayne profile in United States.

Audience size
4.1M
in United States
Gender
40.6%♀
59.4% male
Age
47.7
average years
Country rank
#7828
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Wayne fans

40.6% are female, 59.4% are male, average age 47.7.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for John Wayne audience in United States
MetricValue
Female40.6%
Male59.4%
Average age47.7
Estimated audience size4,141,266
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the John Wayne audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3911%
40-4918%
50+50%
Fig. 04

Worldwide distribution

39.6%

of the worldwide John Wayne audience comes from United States.

Worldwide audience distribution share by country for John Wayne
CountryShare
United States39.6%
France7.7%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Wayne audience in United States is strongest.

Fig. 05

Top regions by affinity

John Wayne fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~60K1.74×
02Oklahoma~70K1.63×
03Idaho~30K1.50×
04Wyoming~9K1.50×
05Arkansas~50K1.49×
06Missouri~90K1.42×
07Montana~20K1.41×
08Kansas~40K1.33×
09Nebraska~30K1.33×
10South Dakota~10K1.28×
11West Virginia~20K1.25×
12Kentucky~60K1.23×
13Arizona~100K1.20×
14Utah~40K1.20×
15Mississippi~40K1.20×
16North Dakota~10K1.20×
17Alabama~70K1.17×
18Tennessee~90K1.15×
19New Mexico~20K1.10×
20Indiana~80K1.06×
21Oregon~50K1.06×
22Alaska~9K1.06×
23Wisconsin~60K1.01×
24Louisiana~50K0.99×
25Texas~300K0.97×
26Colorado~60K0.94×
27Minnesota~50K0.93×
28Ohio~100K0.91×
29South Carolina~50K0.89×
30Illinois~100K0.88×
31Washington~70K0.88×
32North Carolina~100K0.87×
33Nevada~30K0.87×
34California~400K0.86×
35Michigan~90K0.86×
36Pennsylvania~100K0.81×
37Georgia~100K0.81×
38Maine~10K0.81×
39Virginia~80K0.77×
40New Hampshire~10K0.72×
41Florida~200K0.71×
42Delaware~8K0.68×
43New Jersey~70K0.65×
44Maryland~40K0.64×
45Hawaii~10K0.64×
46Connecticut~30K0.63×
47Massachusetts~50K0.62×
48Rhode Island~8K0.62×
49New York~100K0.59×
50Washington, District of Columbia~6K0.53×
Fig. 06

Affinity by region

Affinity by region — John Wayne, United States
0.53×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Wayne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Wayne audience
#·InterestCategoryAffinity×
01Orson WellesMovies & TV22.43×
02Sting (musician)Music & Radio21.90×
03The Alamo (1960 film)Movie / TV Show / Series20.99×
04People's Choice AwardsMovies & TV20.47×
05Josh BrolinMovies & TV17.52×
06The Good, the Bad and the UglyMovies & TV17.35×
07Rita WilsonMovies & TV17.11×
08Humphrey BogartMovies & TV15.69×
09Sissy SpacekMovies & TV13.33×
10Barbra StreisandMusic & Radio9.43×
11Lacey ChabertMovies & TV8.83×
12Film directorMovies & TV7.72×
13Conservatism in the United StatesPolitics & Society4.92×
14Dick Van DykeMovies & TV4.88×
15Daily MailNews2.99×
16BiblePolitics & Society2.79×
17U.S. stateTravel & Leisure2.01×
18Donald TrumpPolitics & Society1.89×
19ReligionBusiness & Career1.81×
20United StatesTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Wayne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Wayne audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.82×
PatriotismCONSERVATISM1.82×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Wayne audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Design AffinityPREMIUM0.92×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Wayne have in United States?

John Wayne has an estimated audience of 4,141,266 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Wayne fans?

40.6% of John Wayne fans are female, 59.4% are male, with an average age of 47.7 years.

03

Which brands do John Wayne fans like most?

John Wayne fans show strongest brand affinity for Josh Brolin (17.52×), The Alamo (1960 film) (20.99×), and Dick Van Dyke (4.88×) over the country average.

04

Where do John Wayne fans live in United States?

John Wayne fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do John Wayne fans also like?

Beyond John Wayne itself, the audience over-indexes on The Alamo (1960 film) (20.99×), Dick Van Dyke (4.88×), Film director (7.72×), and People's Choice Awards (20.47×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Wayne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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