John Wayne Audience in United States

John Wayne logo

John Wayne has an estimated audience of 4,030,467 people in United States. 40.6% are female, 59.4% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Josh Brolin, Clint Eastwood, The Alamo (1960 film), Film director, People's Choice Awards.

The average John Wayne fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Josh Brolin, Clint Eastwood, The Alamo (1960 film), with strongest over-indexing on Josh Brolin (17.52× the country average). Demographically, the John Wayne audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of John Wayne fans

Demographic split for John Wayne audience in United States
MetricValue
Female40.6%
Male59.4%
Average age47.7
Estimated audience size4,030,467

Audience persona

The typical John Wayne fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Josh Brolin.

Top regions in United States

Top regions ranked by reach for John Wayne in United States
RegionReachAffinity
California418,6180.94×
Texas352,8861.02×
Florida203,6340.75×
New York140,8530.63×
Illinois123,7230.92×
Ohio115,4810.93×
Pennsylvania110,0200.81×
North Carolina109,8860.91×
Georgia106,8890.86×
Arizona102,3441.24×
Tennessee96,4281.19×
Missouri94,2341.45×
Michigan93,9130.89×
Virginia78,4780.8×
Indiana77,5161.05×
Washington74,8700.93×
Oklahoma73,3121.64×
New Jersey68,3290.67×
Alabama66,5351.18×
Kentucky62,1561.23×
Colorado62,0460.98×
Wisconsin61,3111.01×
Iowa56,5441.7×
South Carolina55,2330.91×
Minnesota52,5520.91×
Louisiana51,7070.99×
Oregon50,5591.09×
Massachusetts50,2500.63×
Arkansas47,1061.42×
Maryland45,6630.66×
Utah42,8661.19×
Kansas42,8231.35×
Mississippi38,4851.16×
Nevada34,5500.89×
Idaho29,1221.44×
Nebraska26,1091.29×
Connecticut24,9320.62×
West Virginia22,1221.18×
New Mexico21,5341.07×
Montana14,7411.32×
South Dakota11,1951.2×
Maine11,1160.77×
Hawaii10,7330.62×
New Hampshire10,7040.67×
North Dakota8,8051.06×
Wyoming8,7291.46×
Alaska8,5370.99×
Rhode Island7,4990.58×
Delaware6,9920.63×
Washington, District of Columbia6,2720.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Wayne audience
BrandAffinityCategory
Josh Brolin17.52×Movies & TV
Clint Eastwood11.24×Movies & TV
The Alamo (1960 film)20.99×
Film director7.72×Movies & TV
People's Choice Awards20.47×Movies & TV
Orson Welles22.43×Movies & TV
The Good, the Bad and the Ugly17.35×Movies & TV
Fox News Channel2.06×Movies & TV
Conservatism in the United States4.92×Politics & Society
Barbra Streisand9.43×Music & Radio
Rita Wilson17.11×Movies & TV
U.S. state2.01×Travel & Leisure
Sting (musician)21.9×Music & Radio
Humphrey Bogart15.69×Movies & TV
United States1.54×Travel & Leisure
Lacey Chabert8.83×Movies & TV
Bible2.79×Politics & Society
Religion1.81×Business & Career
Daily Mail2.99×News
Jonah Hex (film)26.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Wayne audience
TraitClusterScore
PatriotismCONSERVATISM3.26
TraditionCONSERVATISM1.57
IndividualismJOY1.27
Need for SecurityCONSERVATISM1.27
SpiritualityBALANCE1.24
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for John Wayne
CountryShare
United States39.4%
France7.7%
Germany7.2%

See John Wayne audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does John Wayne have in United States?

John Wayne has an estimated audience of 4,030,467 people in United States, concentrated in California and Texas.

What is the gender split and age of John Wayne fans?

40.6% of John Wayne fans are female, 59.4% are male, with an average age of 47.7 years.

Which brands do John Wayne fans like most?

John Wayne fans show strongest brand affinity for Josh Brolin (17.52×), Clint Eastwood (11.24×), and The Alamo (1960 film) (20.99×) over the country average.

Where do John Wayne fans live in United States?

John Wayne fans in United States are most concentrated in California (reach 418,618), Texas (reach 352,886), and Florida (reach 203,634). These three regions account for the largest share of the active audience.

What other brands do John Wayne fans also like?

Beyond John Wayne itself, the audience over-indexes on Clint Eastwood (11.24×), The Alamo (1960 film) (20.99×), Film director (7.72×), and People's Choice Awards (20.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Wayne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.