Rascasse Audience Intelligence

Sting (musician) Audience in United States

A data profile of the people who buy, follow and care about Sting (musician) in United States — modelled from more than twelve digital signal sources. Sting (musician) has an estimated audience of 855,784 people in United States.

#138among Pop in United States#6004among Person in United States#3471in Music & Radio

The average Sting (musician) fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chris Rea, The Sting, People's Choice Awards, with strongest over-indexing on Chris Rea (153.12× the country average).

Demographically, the Sting (musician) audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sting (musician) fan in United States is balanced, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Chris Rea.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sting (musician) profile in United States.

Audience size
856K
in United States
Gender
47.0%♀
53.0% male
Age
44.8
average years
Country rank
#26264
Person in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sting (musician) fans

47.0% are female, 53.0% are male, average age 44.8.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Sting (musician) audience in United States
MetricValue
Female47.0%
Male53.0%
Average age44.8
Estimated audience size855,784
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Sting (musician) audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3916%
40-4926%
50+34%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Sting (musician) audience comes from United States.

Worldwide audience distribution share by country for Sting (musician)
CountryShare
United States15.2%
Poland12.7%
France10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sting (musician) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sting (musician) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~9K1.16×
02Massachusetts~20K1.14×
03Missouri~10K1.14×
04Kentucky~10K1.14×
05Vermont~2K1.14×
06Indiana~20K1.13×
07Wisconsin~10K1.13×
08Maryland~20K1.10×
09Rhode Island~3K1.10×
10Arizona~20K1.09×
11Oregon~10K1.09×
12Maine~3K1.09×
13Pennsylvania~30K1.08×
14New Hampshire~3K1.08×
15New York~50K1.06×
16North Carolina~30K1.05×
17Nevada~8K1.05×
18Florida~60K1.04×
19Illinois~30K1.04×
20New Jersey~20K1.03×
21Washington~20K1.03×
22Colorado~10K1.01×
23Minnesota~10K1.01×
24Alaska~2K1.01×
25Ohio~20K1.00×
26Michigan~20K1.00×
27Virginia~20K1.00×
28Utah~7K1.00×
29California~90K0.99×
30Alabama~10K0.99×
31Oklahoma~9K0.99×
32Tennessee~20K0.98×
33Idaho~4K0.97×
34West Virginia~4K0.97×
35Montana~2K0.97×
36Delaware~2K0.96×
37New Mexico~4K0.94×
38Nebraska~4K0.94×
39Washington, District of Columbia~2K0.94×
40Texas~60K0.93×
41South Carolina~10K0.93×
42Iowa~6K0.92×
43Kansas~6K0.91×
44Arkansas~6K0.90×
45Georgia~20K0.89×
46Louisiana~9K0.87×
47Mississippi~6K0.87×
48South Dakota~2K0.86×
49North Dakota~1K0.84×
50Hawaii~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Sting (musician), United States
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sting (musician) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sting (musician) audience
#·InterestCategoryAffinity×
01Chris ReaMusic & Radio153.12×
02The StingMovies & TV105.37×
03People's Choice AwardsMovies & TV52.95×
04Peter GabrielMusic & Radio39.79×
05Joe CockerMusic & Radio37.12×
06Robert Palmer (singer)Music & Radio29.61×
07Mark KnopflerMusic & Radio24.18×
08Mazzy StarMusic & Radio23.73×
09Barbra StreisandMusic & Radio23.36×
10Phil CollinsMusic & Radio23.29×
11John WayneMovies & TV22.15×
12Bryan AdamsMusic & Radio18.52×
13Rod StewartMusic & Radio12.15×
14Neil DiamondMusic & Radio10.86×
15Genesis (band)Music & Radio10.31×
16BiblePolitics & Society4.29×
17PerfectionBusiness & Career4.25×
18Exhibition gameGames4.23×
19Daily MailNews4.16×
20Dick Van DykeMovies & TV4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sting (musician) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sting (musician) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
Community OrientationOPEN1.44×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sting (musician) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
ExtroversionTHRILL0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sting (musician) have in United States?

Sting (musician) has an estimated audience of 855,784 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sting (musician) fans?

47.0% of Sting (musician) fans are female, 53.0% are male, with an average age of 44.8 years.

03

Which brands do Sting (musician) fans like most?

Sting (musician) fans show strongest brand affinity for Chris Rea (153.12×), The Sting (105.37×), and People's Choice Awards (52.95×) over the country average.

04

Where do Sting (musician) fans live in United States?

Sting (musician) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sting (musician) fans also like?

Beyond Sting (musician) itself, the audience over-indexes on The Sting (105.37×), People's Choice Awards (52.95×), Phil Collins (23.29×), and Barbra Streisand (23.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sting (musician) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sting (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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