Rascasse Audience Intelligence

The Sting Audience in United States

A data profile of the people who buy, follow and care about The Sting in United States — modelled from more than twelve digital signal sources. The Sting has an estimated audience of 628,449 people in United States.

#2738among Movie / TV Show / Series in United States#5957in Movies & TV

The average The Sting fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sting (musician), The Good, the Bad and the Ugly, Barbra Streisand, with strongest over-indexing on Sting (musician) (105.37× the country average).

Demographically, the The Sting audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sting fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Sting (musician).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sting profile in United States.

Audience size
628K
in United States
Gender
53.3%♀
46.7% male
Age
41.7
average years
Country rank
#31931
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sting viewers

53.3% are female, 46.7% are male, average age 41.7.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for The Sting audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.7
Estimated audience size628,449
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the The Sting audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4923%
50+26%
Fig. 04

Worldwide distribution

20.1%

of the worldwide The Sting audience comes from United States.

Worldwide audience distribution share by country for The Sting
CountryShare
Netherlands34.4%
United States20.1%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sting audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sting fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.28×
02Massachusetts~20K1.26×
03Iowa~6K1.24×
04New Hampshire~3K1.24×
05Maine~3K1.22×
06Illinois~20K1.21×
07Connecticut~8K1.21×
08Oregon~9K1.20×
09New York~40K1.19×
10Wisconsin~10K1.19×
11Montana~2K1.19×
12Missouri~10K1.17×
13Minnesota~10K1.17×
14Utah~6K1.17×
15Washington, District of Columbia~2K1.16×
16Rhode Island~2K1.15×
17Ohio~20K1.13×
18Nebraska~3K1.10×
19Washington~10K1.09×
20Colorado~10K1.09×
21Idaho~3K1.09×
22Pennsylvania~20K1.06×
23Michigan~20K1.06×
24New Jersey~20K1.03×
25Kansas~5K1.03×
26California~70K1.02×
27Indiana~10K0.96×
28Delaware~2K0.95×
29Virginia~10K0.94×
30Maryland~10K0.94×
31Arizona~10K0.92×
32New Mexico~3K0.92×
33Alaska~1K0.91×
34Kentucky~7K0.90×
35South Dakota~1K0.90×
36Oklahoma~6K0.89×
37Tennessee~10K0.88×
38North Carolina~20K0.86×
39Nevada~5K0.86×
40North Dakota~1K0.86×
41Arkansas~4K0.85×
42South Carolina~8K0.84×
43West Virginia~2K0.83×
44Florida~30K0.78×
45Hawaii~2K0.78×
46Alabama~7K0.77×
47Louisiana~6K0.72×
48Georgia~10K0.70×
49Mississippi~4K0.70×
50Texas~40K0.69×
Fig. 06

Affinity by region

Affinity by region — The Sting, United States
0.69×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sting audience
#·InterestCategoryAffinity×
01Sting (musician)Music & Radio105.37×
02The Good, the Bad and the UglyMovies & TV41.00×
03WebExTechnology & Electronics22.56×
04Sophia BushMovies & TV20.00×
0524 (TV series)Movies & TV20.00×
06Seth GreenMovies & TV20.00×
07Rose McGowanMovies & TV20.00×
08Erin AndrewsSports20.00×
09Sam NeillMovies & TV19.79×
10John WayneMovies & TV16.03×
11Barbra StreisandMusic & Radio16.02×
12Josh DuhamelFashion & Accessoires16.02×
13Austin Powers (film series)Movies & TV14.62×
14Sharon OsbourneMovies & TV10.32×
15Sam ElliottMovies & TV9.24×
16QVCMovies & TV6.70×
17Mortgage loansBusiness & Career4.14×
18FedExBusiness & Career4.07×
19Discount storesShopping3.84×
20PinterestInternet & Social Media3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
Convenience OrientationPREMIUM1.86×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sting audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sting have in United States?

The Sting has an estimated audience of 628,449 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Sting viewers?

53.3% of The Sting fans are female, 46.7% are male, with an average age of 41.7 years.

03

Which brands do The Sting fans like most?

The Sting fans show strongest brand affinity for Sting (musician) (105.37×), The Good, the Bad and the Ugly (41×), and Barbra Streisand (16.02×) over the country average.

04

Where do The Sting fans live in United States?

The Sting fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Sting fans also like?

Beyond The Sting itself, the audience over-indexes on The Good, the Bad and the Ugly (41×), Barbra Streisand (16.02×), Sophia Bush (20×), and 24 (TV series) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Sting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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