Rascasse Audience Intelligence

WebEx Target Market in United States

A data profile of the people who buy, follow and care about WebEx in United States — modelled from more than twelve digital signal sources. WebEx has an estimated audience of 1,274,510 people in United States.

#27among Software in United States#2047among Brand in United States#661in Technology & Electronics

The average WebEx fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Felicity Jones, Happy Gilmore, National Lampoon's Vacation (film series), with strongest over-indexing on Felicity Jones (38.28× the country average).

Demographically, the WebEx audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WebEx fan in United States is more male, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Felicity Jones.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WebEx profile in United States.

Audience size
1.3M
in United States
Gender
43.8%♀
56.2% male
Age
43.3
average years
Country rank
#19985
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WebEx

43.8% are female, 56.2% are male, average age 43.3.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for WebEx audience in United States
MetricValue
Female43.8%
Male56.2%
Average age43.3
Estimated audience size1,274,510
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the WebEx audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

16.9%

of the worldwide WebEx audience comes from United States.

Worldwide audience distribution share by country for WebEx
CountryShare
United States16.9%
Japan14.3%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WebEx audience in United States is strongest.

Fig. 05

Top regions by affinity

WebEx customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.76×
02Colorado~30K1.52×
03Connecticut~20K1.51×
04Utah~20K1.48×
05New York~100K1.37×
06Hawaii~8K1.37×
07Virginia~40K1.36×
08South Dakota~4K1.31×
09North Carolina~50K1.30×
10Georgia~50K1.26×
11Missouri~30K1.24×
12Vermont~3K1.21×
13Maryland~30K1.20×
14Mississippi~10K1.20×
15New Hampshire~6K1.17×
16New Jersey~40K1.14×
17Rhode Island~5K1.14×
18Kansas~10K1.10×
19Texas~100K1.07×
20South Carolina~20K1.05×
21Montana~4K1.02×
22Arizona~30K1.01×
23Wisconsin~20K1.01×
24Oregon~20K1.01×
25Idaho~7K1.00×
26Nebraska~6K0.99×
27Iowa~10K0.98×
28Michigan~30K0.91×
29California~100K0.87×
30Alabama~20K0.86×
31Delaware~3K0.86×
32Ohio~30K0.85×
33Massachusetts~20K0.85×
34Illinois~40K0.84×
35Indiana~20K0.82×
36Arkansas~9K0.82×
37North Dakota~2K0.82×
38Tennessee~20K0.81×
39Florida~70K0.80×
40Nevada~10K0.79×
41Washington~20K0.78×
42Minnesota~10K0.77×
43Kentucky~10K0.76×
44New Mexico~5K0.76×
45Alaska~2K0.73×
46Pennsylvania~30K0.69×
47Louisiana~10K0.66×
48Maine~3K0.62×
49Oklahoma~9K0.60×
50West Virginia~4K0.60×
Fig. 06

Affinity by region

Affinity by region — WebEx, United States
0.60×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WebEx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WebEx audience
#·InterestCategoryAffinity×
01Identity ThiefMovies & TV62.51×
02Knight and DayMovies & TV50.29×
03National Lampoon's Vacation (film series)Movie / TV Show / Series42.09×
04Leave It to BeaverMovies & TV41.27×
05Felicity JonesMovies & TV38.28×
06Stacy KeiblerMovies & TV34.39×
07LibreOfficeTechnology & Electronics34.21×
08In BrugesMovies & TV33.03×
09TwilioTechnology & Electronics32.35×
10LifeLockTechnology & Electronics30.32×
11Cool RunningsMovies & TV28.69×
12OxiCleanHome & Garden26.73×
13Lending ClubBusiness & Career26.30×
14When Harry Met SallyMovies & TV22.78×
15BlackbaudTechnology & Electronics19.01×
16Happy GilmoreMovies & TV18.29×
17Antony StarrMovies & TV18.13×
18Olivia MunnMovies & TV18.04×
19WaterworldMovies & TV17.88×
20The UPS StoreShopping4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WebEx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WebEx audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.34×
Early Adopter MentalityPOWER1.27×
TravellingTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WebEx audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
PatriotismCONSERVATISM0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WebEx's target market in United States?

WebEx's target market in United States covers an estimated 1,274,510 people, concentrated in California and Texas.

02

What is the gender split and age of WebEx customers?

43.8% of the WebEx audience are female, 56.2% are male, with an average age of 43.3 years.

03

Which brands do WebEx fans like most?

WebEx fans show strongest brand affinity for Felicity Jones (38.28×), Happy Gilmore (18.29×), and National Lampoon's Vacation (film series) (42.09×) over the country average.

04

Where do WebEx fans live in United States?

WebEx fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WebEx fans also like?

Beyond WebEx itself, the audience over-indexes on Happy Gilmore (18.29×), National Lampoon's Vacation (film series) (42.09×), Leave It to Beaver (41.27×), and Identity Thief (62.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See WebEx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WebEx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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