Lending Club Audience in United States

Lending Club logo

Lending Club has an estimated audience of 1,804,599 people in United States. 47.9% are female, 52.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mount Kilimanjaro, Governor of Michigan, Karbala.

The average Lending Club fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mount Kilimanjaro, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lending Club audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Lending Club fans

Demographic split for Lending Club audience in United States
MetricValue
Female47.9%
Male52.1%
Average age41.0
Estimated audience size1,804,599

Audience persona

The typical Lending Club fan in United States is balanced, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lending Club in United States
RegionReachAffinity
California223,3031.13×
Texas161,6581.04×
Florida155,0401.27×
New York112,5991.12×
Georgia68,5791.23×
Illinois62,2871.04×
Ohio58,3151.05×
Pennsylvania58,2780.96×
North Carolina54,9241.01×
New Jersey51,7831.13×
Michigan44,3520.94×
Virginia42,6480.97×
Arizona39,5111.07×
Tennessee37,2441.03×
Massachusetts36,9311.04×
Maryland34,6201.12×
Washington32,1160.89×
Indiana32,0730.97×
Colorado32,0261.13×
Missouri30,1301.04×
South Carolina28,8581.06×
Alabama27,1461.08×
Louisiana24,8011.07×
Connecticut22,7461.26×
Minnesota22,5110.87×
Kentucky22,4110.99×
Nevada21,5241.23×
Wisconsin20,5380.76×
Oklahoma19,1800.96×
Oregon19,1470.93×
Arkansas17,3091.16×
Mississippi16,1891.09×
Kansas14,3221.01×
Utah13,9900.87×
West Virginia12,1501.45×
Iowa11,0600.74×
New Mexico8,4980.94×
Nebraska8,1230.9×
Idaho7,1490.79×
New Hampshire7,0080.99×
Rhode Island6,2141.08×
Hawaii5,7980.75×
Maine5,1710.8×
Delaware4,4770.9×
Washington, District of Columbia4,4650.82×
Montana4,0870.82×
Alaska3,4240.89×
North Dakota3,3280.9×
South Dakota3,3190.8×
Vermont2,9070.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lending Club audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
Mount Kilimanjaro83.58×Travel & Leisure
Governor of Michigan18.2×Politics & Society
Karbala17.63×Travel & Leisure
Bugatti Chiron18.39×Cars & Mobility
Sensibility84.68×Politics & Society
Tiara13.54×Politics & Society
Ken Burns9.39×Movies & TV
Preta Gil26.41×Music & Radio
Lindy Hop11.54×Music & Radio
Certified diabetes educator15.01×Business & Career
Fairmont Mayakoba, Riviera Maya71.05×Travel & Leisure
Home equity1.97×Home & Garden
Minnesota1.58×Travel & Leisure
Nebraska Cornhuskers7.23×Sports
Justice2.46×Politics & Society
Nationality1.72×Politics & Society
Natural gas field39.92×Cars & Mobility
Muk-bang11.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lending Club audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.33
Quality AwarenessPREMIUM2.3
IndulgenceJOY1.71
Family OrientationCONSERVATISM1.62
Price SensitivityPREMIUM1.6
Luxury OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Lending Club
CountryShare
United States95.4%
India1.3%
United Kingdom0.4%

See Lending Club audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Lending Club have in United States?

Lending Club has an estimated audience of 1,804,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Lending Club fans?

47.9% of Lending Club fans are female, 52.1% are male, with an average age of 41.0 years.

Which brands do Lending Club fans like most?

Lending Club fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (20×), and Mount Kilimanjaro (83.58×) over the country average.

Where do Lending Club fans live in United States?

Lending Club fans in United States are most concentrated in California (reach 223,303), Texas (reach 161,658), and Florida (reach 155,040). These three regions account for the largest share of the active audience.

What other brands do Lending Club fans also like?

Beyond Lending Club itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Mount Kilimanjaro (83.58×), Governor of Michigan (18.2×), and Karbala (17.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lending Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.