Rascasse Audience Intelligence

Lending Club Target Market in United States

A data profile of the people who buy, follow and care about Lending Club in United States — modelled from more than twelve digital signal sources. Lending Club has an estimated audience of 1,759,687 people in United States.

#1615among Brand in United States#1150in Business & Career

The average Lending Club fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Eurostar, DocuSign, with strongest over-indexing on The UPS Store (14.64× the country average).

Demographically, the Lending Club audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lending Club fan in United States is balanced, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lending Club profile in United States.

Audience size
1.8M
in United States
Gender
47.9%♀
52.1% male
Age
41.0
average years
Country rank
#15738
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lending Club

47.9% are female, 52.1% are male, average age 41.0.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Lending Club audience in United States
MetricValue
Female47.9%
Male52.1%
Average age41.0
Estimated audience size1,759,687
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Lending Club audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4925%
50+22%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Lending Club audience comes from United States.

Worldwide audience distribution share by country for Lending Club
CountryShare
United States95.3%
India1.3%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lending Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Lending Club customers by region in United States
#RegionReachAffinity×
01West Virginia~10K1.51×
02Florida~100K1.23×
03Connecticut~20K1.23×
04Nevada~20K1.23×
05Georgia~70K1.18×
06Arkansas~20K1.15×
07Mississippi~20K1.14×
08Maryland~30K1.13×
09Rhode Island~6K1.13×
10New Jersey~50K1.11×
11California~200K1.07×
12Colorado~30K1.07×
13Arizona~40K1.06×
14Louisiana~20K1.06×
15Alabama~30K1.05×
16New York~100K1.04×
17South Carolina~30K1.04×
18Ohio~60K1.02×
19Missouri~30K1.02×
20Texas~200K1.00×
21Tennessee~40K1.00×
22Massachusetts~40K1.00×
23Illinois~60K0.99×
24New Hampshire~7K0.99×
25Kentucky~20K0.98×
26Kansas~10K0.98×
27North Carolina~50K0.97×
28Alaska~4K0.97×
29North Dakota~4K0.97×
30Oklahoma~20K0.96×
31New Mexico~9K0.96×
32Vermont~3K0.96×
33Pennsylvania~60K0.95×
34Indiana~30K0.95×
35Utah~20K0.95×
36Virginia~40K0.94×
37Delaware~5K0.94×
38Oregon~20K0.93×
39Nebraska~8K0.92×
40Michigan~40K0.89×
41Minnesota~20K0.86×
42Montana~4K0.86×
43Washington~30K0.85×
44Maine~6K0.85×
45South Dakota~3K0.83×
46Idaho~7K0.81×
47Washington, District of Columbia~4K0.80×
48Wisconsin~20K0.78×
49Hawaii~6K0.78×
50Iowa~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Lending Club, United States
0.77×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lending Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lending Club audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics123.05×
02EurostarCars & Mobility111.14×
03TeamViewerTechnology & Electronics49.02×
047 for all MankindFashion & Accessoires41.82×
05Rick OwensFashion & Accessoires38.30×
06Bordeaux wineFood & Beverages33.62×
07TrelloInternet & Social Media32.73×
08FiverrBusiness & Career28.53×
09DocuSignTechnology & Electronics27.99×
10TaxACTTechnology & Electronics21.14×
11GlassdoorBusiness & Career20.53×
12Key FoodShopping20.00×
13LongchampFashion & Accessoires19.88×
14SkinCeuticalsBeauty & Wellness18.24×
15KérastaseBeauty & Wellness18.10×
16StubHubTravel & Leisure16.13×
17Sharon OsbourneMovies & TV15.63×
18The UPS StoreShopping14.64×
19Google NewsNews8.36×
20Indeed.comBusiness & Career5.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lending Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lending Club audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.33×
IndulgenceJOY2.27×
Price SensitivityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lending Club audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TraditionCONSERVATISM0.82×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lending Club's target market in United States?

Lending Club's target market in United States covers an estimated 1,759,687 people, concentrated in California and Texas.

02

What is the gender split and age of Lending Club customers?

47.9% of the Lending Club audience are female, 52.1% are male, with an average age of 41.0 years.

03

Which brands do Lending Club fans like most?

Lending Club fans show strongest brand affinity for The UPS Store (14.64×), Eurostar (111.14×), and DocuSign (27.99×) over the country average.

04

Where do Lending Club fans live in United States?

Lending Club fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lending Club fans also like?

Beyond Lending Club itself, the audience over-indexes on Eurostar (111.14×), DocuSign (27.99×), Rick Owens (38.3×), and Fiverr (28.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Lending Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lending Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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