Rascasse Audience Intelligence

Fiverr Target Market in United States

A data profile of the people who buy, follow and care about Fiverr in United States — modelled from more than twelve digital signal sources. Fiverr has an estimated audience of 4,296,499 people in United States.

#3among Career website in United States#773among Brand in United States#684in Business & Career

The average Fiverr fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Jahangirnagar University, Lending Club, T. Rowe Price, with strongest over-indexing on Jahangirnagar University (141.75× the country average).

Demographically, the Fiverr audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fiverr fan in United States is balanced, around 32.8 years old, with strong Travelling tendencies and a notable affinity for Jahangirnagar University.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiverr profile in United States.

Audience size
4.3M
in United States
Gender
51.7%♀
48.3% male
Age
32.8
average years
Country rank
#7573
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fiverr

51.7% are female, 48.3% are male, average age 32.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Fiverr audience in United States
MetricValue
Female51.7%
Male48.3%
Average age32.8
Estimated audience size4,296,499
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Fiverr audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Fiverr audience comes from United States.

Worldwide audience distribution share by country for Fiverr
CountryShare
United States14.4%
Pakistan9.8%
India9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiverr audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiverr customers by region in United States
#RegionReachAffinity×
01Florida~500K1.57×
02New Jersey~200K1.55×
03New York~400K1.54×
04Georgia~200K1.50×
05Washington, District of Columbia~20K1.39×
06California~700K1.37×
07Nevada~60K1.28×
08Maryland~100K1.26×
09Utah~50K1.22×
10Kansas~40K1.21×
11Texas~500K1.20×
12Washington~100K1.20×
13Virginia~100K1.18×
14Arizona~100K1.17×
15Oregon~60K1.12×
16Colorado~80K1.09×
17North Carolina~100K1.07×
18Connecticut~50K1.04×
19Massachusetts~90K1.03×
20Idaho~20K1.03×
21Tennessee~90K1.02×
22South Carolina~70K1.02×
23Illinois~200K1.00×
24Hawaii~20K1.00×
25Alabama~60K0.99×
26Missouri~70K0.97×
27Michigan~100K0.95×
28Oklahoma~50K0.93×
29Pennsylvania~100K0.91×
30Louisiana~50K0.91×
31New Hampshire~20K0.89×
32Delaware~10K0.89×
33Montana~10K0.87×
34Ohio~100K0.86×
35Rhode Island~10K0.86×
36Minnesota~60K0.85×
37Arkansas~30K0.84×
38Indiana~70K0.83×
39Alaska~8K0.83×
40Kentucky~50K0.80×
41Mississippi~30K0.79×
42Maine~10K0.78×
43Vermont~6K0.76×
44Wisconsin~50K0.74×
45Nebraska~20K0.73×
46West Virginia~20K0.70×
47Iowa~30K0.69×
48New Mexico~20K0.69×
49North Dakota~6K0.67×
50South Dakota~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Fiverr, United States
0.63×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiverr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiverr audience
#·InterestCategoryAffinity×
01Jahangirnagar UniversityBusiness & Career141.75×
02North South UniversityBusiness & Career105.91×
03Khulna University of Engineering & TechnologyBusiness & Career54.20×
04PicMonkeyInternet & Social Media42.30×
05Jumpstart Our Business Startups ActPolitics & Society41.16×
06Freelance marketplaceBusiness & Career39.80×
07RegusBusiness & Career39.58×
08Lending ClubBusiness & Career28.53×
09WeeblyInternet & Social Media25.36×
10T. Rowe PriceBusiness & Career23.16×
11ZendeskInternet & Social Media23.08×
12BlackbaudTechnology & Electronics22.24×
13DocuSignTechnology & Electronics9.61×
14Groovy (programming language)Technology & Electronics9.39×
15AsanaTechnology & Electronics8.83×
16Peter ThielBusiness & Career7.60×
17Travel agencyTravel & Leisure6.95×
18United Parcel ServiceBusiness & Career5.51×
19The UPS StoreShopping5.13×
20Indeed.comBusiness & Career4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiverr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiverr audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.67×
Career OrientationPOWER1.64×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiverr audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.02×
Pet OwnershipJOY1.03×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fiverr's target market in United States?

Fiverr's target market in United States covers an estimated 4,296,499 people, concentrated in California and Florida.

02

What is the gender split and age of Fiverr customers?

51.7% of the Fiverr audience are female, 48.3% are male, with an average age of 32.8 years.

03

Which brands do Fiverr fans like most?

Fiverr fans show strongest brand affinity for Jahangirnagar University (141.75×), Lending Club (28.53×), and T. Rowe Price (23.16×) over the country average.

04

Where do Fiverr fans live in United States?

Fiverr fans in United States are most concentrated in California (reach ~700K), Florida (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Fiverr fans also like?

Beyond Fiverr itself, the audience over-indexes on Lending Club (28.53×), T. Rowe Price (23.16×), North South University (105.91×), and The UPS Store (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See Fiverr audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiverr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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