ZipRecruiter Audience in United States

ZipRecruiter logo

ZipRecruiter has an estimated audience of 6,115,373 people in United States. 44.5% are female, 55.5% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Western Union, Staples (Canada), Canva, Wells Fargo, AutoZone.

The average ZipRecruiter fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Western Union, Staples (Canada), Canva, with strongest over-indexing on Western Union (4.61× the country average). Demographically, the ZipRecruiter audience skews more male with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Career website

Demographics of ZipRecruiter fans

Demographic split for ZipRecruiter audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.7
Estimated audience size6,115,373

Audience persona

The typical ZipRecruiter fan in United States is more male, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Western Union.

Top regions in United States

Top regions ranked by reach for ZipRecruiter in United States
RegionReachAffinity
California792,8221.18×
Texas725,4931.38×
Florida540,6621.31×
New York310,6260.91×
Georgia289,0111.53×
North Carolina221,8081.21×
Illinois221,7461.09×
Pennsylvania217,5601.06×
Ohio210,5981.12×
Michigan202,9431.27×
New Jersey166,6851.07×
Arizona161,6931.29×
Virginia159,2221.07×
Tennessee149,8431.22×
Indiana130,2561.17×
South Carolina125,3851.36×
Maryland111,4751.06×
Washington106,9830.87×
Missouri105,0881.07×
Alabama103,4081.21×
Colorado103,1701.07×
Louisiana102,1791.3×
Massachusetts101,0490.84×
Wisconsin95,8271.04×
Kentucky80,1231.05×
Oklahoma74,8191.1×
Minnesota74,0640.85×
Nevada72,8801.23×
Mississippi66,9481.33×
Oregon64,1460.92×
Connecticut63,2931.03×
Arkansas56,8821.13×
Utah55,8161.02×
Kansas47,4880.99×
Iowa47,4770.94×
Idaho32,1951.05×
New Mexico26,1780.85×
West Virginia25,5460.9×
Nebraska24,5000.8×
New Hampshire22,1740.92×
Rhode Island15,9790.82×
Delaware15,2820.91×
Maine14,4360.66×
Washington, District of Columbia12,7290.69×
Hawaii12,5430.48×
Montana11,5310.68×
South Dakota9,1460.65×
North Dakota7,2270.58×
Wyoming6,5960.73×
Alaska6,4210.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ZipRecruiter audience
BrandAffinityCategory
Western Union4.61×Business & Career
Staples (Canada)2.76×Business & Career
Canva5.02×Technology & Electronics
Wells Fargo1.73×Business & Career
AutoZone1.66×Cars & Mobility
Google Maps1.59×Internet & Social Media
Indeed.com1.53×Business & Career
United Parcel Service1.87×Business & Career
Americas1.65×Travel & Leisure
Short film1.71×Movies & TV
Twitch1.97×Games
verizon1.57×Technology & Electronics
Canada1.56×Travel & Leisure
AT&T1.52×Technology & Electronics
Innovation1.73×Business & Career
New Mexico1.68×Travel & Leisure
Progressive Corporation2.07×Business & Career
Michigan Lottery2.65×Games
Sunoco3.1×Cars & Mobility
Public company1.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ZipRecruiter audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Career OrientationPOWER1.92
IndulgenceJOY1.8
Design AffinityPREMIUM1.73
Quality AwarenessPREMIUM1.34
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for ZipRecruiter
CountryShare
United States85.1%
Canada3.1%
China2.0%

See ZipRecruiter audiences in other countries

More Career website audiences in United States

Frequently asked questions

How many fans does ZipRecruiter have in United States?

ZipRecruiter has an estimated audience of 6,115,373 people in United States, concentrated in California and Texas.

What is the gender split and age of ZipRecruiter fans?

44.5% of ZipRecruiter fans are female, 55.5% are male, with an average age of 41.7 years.

Which brands do ZipRecruiter fans like most?

ZipRecruiter fans show strongest brand affinity for Western Union (4.61×), Staples (Canada) (2.76×), and Canva (5.02×) over the country average.

Where do ZipRecruiter fans live in United States?

ZipRecruiter fans in United States are most concentrated in California (reach 792,822), Texas (reach 725,493), and Florida (reach 540,662). These three regions account for the largest share of the active audience.

What other brands do ZipRecruiter fans also like?

Beyond ZipRecruiter itself, the audience over-indexes on Staples (Canada) (2.76×), Canva (5.02×), Wells Fargo (1.73×), and AutoZone (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ZipRecruiter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.