Rascasse Audience Intelligence

ZipRecruiter Target Market in United States

A data profile of the people who buy, follow and care about ZipRecruiter in United States — modelled from more than twelve digital signal sources. ZipRecruiter has an estimated audience of 6,337,542 people in United States.

#2among Career website in United States#567among Brand in United States#511in Business & Career

The average ZipRecruiter fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Western Union, Staples (Canada), Canva, with strongest over-indexing on Western Union (4.61× the country average).

Demographically, the ZipRecruiter audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ZipRecruiter fan in United States is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Western Union.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ZipRecruiter profile in United States.

Audience size
6.3M
in United States
Gender
44.5%♀
55.5% male
Age
41.7
average years
Country rank
#5471
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ZipRecruiter

44.5% are female, 55.5% are male, average age 41.7.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for ZipRecruiter audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.7
Estimated audience size6,337,542
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the ZipRecruiter audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

85.4%

of the worldwide ZipRecruiter audience comes from United States.

Worldwide audience distribution share by country for ZipRecruiter
CountryShare
United States85.4%
Canada2.9%
China1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ZipRecruiter audience in United States is strongest.

Fig. 05

Top regions by affinity

ZipRecruiter customers by region in United States
#RegionReachAffinity×
01Georgia~300K1.45×
02Mississippi~70K1.36×
03South Carolina~100K1.32×
04Arizona~200K1.29×
05Louisiana~100K1.29×
06Alabama~100K1.27×
07Florida~500K1.25×
08Texas~700K1.24×
09Michigan~200K1.21×
10Tennessee~100K1.19×
11North Carolina~200K1.16×
12Indiana~100K1.15×
13Arkansas~60K1.14×
14Nevada~70K1.13×
15Oklahoma~80K1.12×
16Idaho~30K1.10×
17Ohio~200K1.09×
18Kentucky~80K1.09×
19Kansas~50K1.07×
20Missouri~100K1.06×
21Maryland~100K1.05×
22Wisconsin~100K1.04×
23California~700K1.03×
24Pennsylvania~200K1.03×
25New Jersey~200K1.03×
26Iowa~50K1.03×
27Virginia~200K1.02×
28Colorado~100K1.02×
29Connecticut~60K1.02×
30Illinois~200K1.01×
31Utah~50K0.99×
32West Virginia~30K0.99×
33Delaware~20K0.96×
34New Hampshire~20K0.95×
35Oregon~60K0.92×
36Nebraska~30K0.90×
37New Mexico~30K0.89×
38Rhode Island~20K0.85×
39Wyoming~8K0.85×
40New York~300K0.84×
41Washington~100K0.84×
42Minnesota~70K0.83×
43South Dakota~10K0.81×
44Massachusetts~90K0.77×
45Montana~10K0.75×
46Maine~20K0.71×
47Washington, District of Columbia~10K0.67×
48North Dakota~8K0.67×
49Alaska~8K0.60×
50Hawaii~10K0.50×
Fig. 06

Affinity by region

Affinity by region — ZipRecruiter, United States
0.50×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ZipRecruiter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ZipRecruiter audience
#·InterestCategoryAffinity×
01CanvaTechnology & Electronics5.02×
02Western UnionBusiness & Career4.61×
03SunocoCars & Mobility3.10×
04Staples (Canada)Business & Career2.76×
05Michigan LotteryGames2.65×
06Progressive CorporationBusiness & Career2.07×
07TwitchGames1.97×
08United Parcel ServiceBusiness & Career1.87×
09Advance Auto PartsCars & Mobility1.83×
10Wells FargoBusiness & Career1.73×
11InnovationBusiness & Career1.73×
12Short filmMovies & TV1.71×
13New MexicoTravel & Leisure1.68×
14AutoZoneCars & Mobility1.66×
15AmericasTravel & Leisure1.65×
16Google MapsInternet & Social Media1.59×
17verizonTechnology & Electronics1.57×
18CanadaTravel & Leisure1.56×
19Indeed.comBusiness & Career1.53×
20AT&TTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ZipRecruiter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ZipRecruiter audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.35×
TraditionCONSERVATISM1.34×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ZipRecruiter audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.78×
IndulgenceJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ZipRecruiter's target market in United States?

ZipRecruiter's target market in United States covers an estimated 6,337,542 people, concentrated in California and Texas.

02

What is the gender split and age of ZipRecruiter customers?

44.5% of the ZipRecruiter audience are female, 55.5% are male, with an average age of 41.7 years.

03

Which brands do ZipRecruiter fans like most?

ZipRecruiter fans show strongest brand affinity for Western Union (4.61×), Staples (Canada) (2.76×), and Canva (5.02×) over the country average.

04

Where do ZipRecruiter fans live in United States?

ZipRecruiter fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do ZipRecruiter fans also like?

Beyond ZipRecruiter itself, the audience over-indexes on Staples (Canada) (2.76×), Canva (5.02×), Wells Fargo (1.73×), and Google Maps (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See ZipRecruiter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ZipRecruiter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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