Progressive Corporation Audience in United States
Progressive Corporation has an estimated audience of 20,643,590 people in United States. 40.9% are female, 59.1% are male, average age 41.4. Top brand affinities: Governor of Michigan, El Paso County, Colorado, Goop, Wok, Grinch.
Top brand affinities include Governor of Michigan, El Paso County, Colorado, Goop, with strongest over-indexing on Governor of Michigan (12.48× the country average). Demographically, the Progressive Corporation audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Progressive Corporation fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 41.4 |
| Estimated audience size | 20,643,590 |
Audience persona
The typical Progressive Corporation fan in United States is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 12.48× | Politics & Society |
| El Paso County, Colorado | 20.4× | Travel & Leisure |
| Goop | 8.4× | Internet & Social Media |
| Wok | 9.83× | Food & Beverages |
| Grinch | 5.57× | Movies & TV |
| Hipster | 11.17× | Politics & Society |
| Vocal harmony | 5.13× | Music & Radio |
| Google Home | 6.78× | Technology & Electronics |
| Hibachi | 8.11× | Food & Beverages |
| Grace Slick | 8.9× | Music & Radio |
| Israel | 2.04× | Travel & Leisure |
| Cherish (group) | 9.4× | Music & Radio |
| headspace | 7.63× | Health |
| No Escape (1994 film) | 9.23× | Movies & TV |
| Jesse Plemons | 2.68× | Movies & TV |
| TV Fanatic | 7.93× | Movies & TV |
| Historic site | 2.93× | Arts & Culture |
| La Jolla | 6.32× | Travel & Leisure |
| Eutheria | 15.52× | Pets & Animals |
| Preta Gil | 14.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.73 |
| Quality Awareness | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.9% |
| Japan | 0.4% |
| India | 0.3% |
See Progressive Corporation audiences in other countries
- Progressive Corporation — Germany
- Progressive Corporation — United Kingdom
- Progressive Corporation — France
- Progressive Corporation — Italy
- Progressive Corporation — Spain
- Progressive Corporation — Brazil
- Progressive Corporation — Japan
- Progressive Corporation — South Korea
- Progressive Corporation — India
More Insurances audiences in United States
- Wells Fargo (64,216,926)
- GEICO (17,497,369)
- Kaiser Permanente (7,354,672)
- Aetna (5,659,029)
- Cigna (5,352,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Progressive Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.