Rascasse Audience Intelligence

Progressive Corporation Target Market in United States

A data profile of the people who buy, follow and care about Progressive Corporation in United States — modelled from more than twelve digital signal sources. Progressive Corporation has an estimated audience of 20,142,798 people in United States.

#2among Insurances in United States#166among Brand in United States#184in Business & Career

The average Progressive Corporation fan in United States is 41.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include GEICO, Allstate, State Farm Insurance, with strongest over-indexing on GEICO (10.2× the country average).

Demographically, the Progressive Corporation audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Progressive Corporation fan in United States is more male, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for GEICO.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Progressive Corporation profile in United States.

Audience size
20.1M
in United States
Gender
40.9%♀
59.1% male
Age
41.4
average years
Country rank
#1633
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Progressive Corporation

40.9% are female, 59.1% are male, average age 41.4.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Progressive Corporation audience in United States
MetricValue
Female40.9%
Male59.1%
Average age41.4
Estimated audience size20,142,798
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Progressive Corporation audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Progressive Corporation audience comes from United States.

Worldwide audience distribution share by country for Progressive Corporation
CountryShare
United States96.8%
Japan0.4%
India0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Progressive Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Progressive Corporation customers by region in United States
#RegionReachAffinity×
01South Carolina~500K1.48×
02Rhode Island~90K1.45×
03Georgia~900K1.38×
04Michigan~700K1.27×
05North Dakota~50K1.26×
06Montana~70K1.23×
07Minnesota~400K1.20×
08Oklahoma~300K1.18×
09New Mexico~100K1.18×
10Missouri~400K1.15×
11Kansas~200K1.14×
12Wyoming~30K1.14×
13Florida~1.5M1.13×
14Louisiana~300K1.13×
15Wisconsin~300K1.12×
16Nevada~200K1.12×
17Maine~80K1.12×
18Iowa~200K1.11×
19Kentucky~300K1.09×
20South Dakota~50K1.09×
21Arizona~400K1.06×
22Utah~200K1.06×
23Idaho~100K1.06×
24Nebraska~100K1.06×
25Texas~2M1.05×
26Indiana~400K1.04×
27Oregon~200K1.04×
28Vermont~40K1.04×
29Ohio~600K1.02×
30New Jersey~500K1.01×
31North Carolina~600K0.97×
32New Hampshire~80K0.97×
33Colorado~300K0.94×
34Connecticut~200K0.93×
35Washington~400K0.90×
36West Virginia~90K0.90×
37Tennessee~400K0.88×
38Delaware~50K0.83×
39Pennsylvania~600K0.82×
40Alabama~200K0.81×
41Virginia~400K0.80×
42Arkansas~100K0.80×
43Alaska~30K0.78×
44Mississippi~100K0.76×
45Maryland~300K0.75×
46Illinois~500K0.69×
47New York~700K0.65×
48Hawaii~40K0.50×
49Washington, District of Columbia~30K0.46×
50California~1M0.44×
Fig. 06

Affinity by region

Affinity by region — Progressive Corporation, United States
0.44×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Progressive Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Progressive Corporation audience
#·InterestCategoryAffinity×
01Edina RealtyHome & Garden16.14×
02State Farm InsuranceBusiness & Career16.13×
03Auto-Owners InsuranceBusiness & Career12.83×
04AllstateBusiness & Career11.77×
05Liberty MutualBusiness & Career10.68×
06GEICOBusiness & Career10.20×
07MetLifeBusiness & Career7.17×
08Electric carCars & Mobility3.64×
09Vehicle insuranceCars & Mobility2.53×
10Facebook MessengerInternet & Social Media2.20×
11Staples (Canada)Business & Career2.12×
12Pizza HutFood & Beverages2.11×
13AutoZoneCars & Mobility1.96×
14SubwayFood & Beverages1.88×
15Financial servicesBusiness & Career1.87×
16Capital OneBusiness & Career1.85×
17GamblingGames1.81×
18Bank of AmericaBusiness & Career1.69×
19Dollar GeneralShopping1.64×
20InsuranceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Progressive Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Progressive Corporation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.61×
Need for SecurityCONSERVATISM1.59×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Progressive Corporation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Progressive Corporation's target market in United States?

Progressive Corporation's target market in United States covers an estimated 20,142,798 people, concentrated in Texas and Florida.

02

What is the gender split and age of Progressive Corporation customers?

40.9% of the Progressive Corporation audience are female, 59.1% are male, with an average age of 41.4 years.

03

Which brands do Progressive Corporation fans like most?

Progressive Corporation fans show strongest brand affinity for GEICO (10.2×), Allstate (11.77×), and State Farm Insurance (16.13×) over the country average.

04

Where do Progressive Corporation fans live in United States?

Progressive Corporation fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Progressive Corporation fans also like?

Beyond Progressive Corporation itself, the audience over-indexes on Allstate (11.77×), State Farm Insurance (16.13×), Liberty Mutual (10.68×), and Pizza Hut (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Progressive Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Progressive Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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