Progressive Corporation Audience in United States
Progressive Corporation has an estimated audience of 20,643,590 people in United States. 40.9% are female, 59.1% are male, average age 41.4. Top brand affinities: Capital One, CarGurus, MetLife, Google Maps, Indeed.com.
Top brand affinities include Capital One, CarGurus, MetLife, with strongest over-indexing on Capital One (18.96× the country average). Demographically, the Progressive Corporation audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Progressive Corporation fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 41.4 |
| Estimated audience size | 20,643,590 |
Audience persona
The typical Progressive Corporation fan in United States is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.96× | Business & Career |
| CarGurus | 24.12× | Cars & Mobility |
| MetLife | 62.88× | Business & Career |
| Google Maps | 13.09× | Internet & Social Media |
| Indeed.com | 11.23× | Business & Career |
| Circle K | 16.76× | Shopping |
| Enterprise Rent-A-Car | 13.31× | Cars & Mobility |
| Choice Hotels | 34.13× | Travel & Leisure |
| DeviantArt | 13.66× | Internet & Social Media |
| MailChimp | 27.41× | Internet & Social Media |
| Bruce Willis | 11.45× | Movies & TV |
| General insurance | 32.74× | Business & Career |
| AccuWeather | 10.14× | Home & Garden |
| Bryce Dallas Howard | 17.25× | Movies & TV |
| Pierce Brosnan | 19.13× | Movies & TV |
| Billy Bob Thornton | 12.65× | Movies & TV |
| Aaron Rodgers | 9.19× | Sports |
| Allstate | 12.86× | Business & Career |
| HubSpot | 19.76× | Internet & Social Media |
| GEICO | 9.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.73 |
| Quality Awareness | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.9% |
| Japan | 0.4% |
| India | 0.3% |
See Progressive Corporation audiences in other countries
- Progressive Corporation — Germany
- Progressive Corporation — United Kingdom
- Progressive Corporation — France
- Progressive Corporation — Italy
- Progressive Corporation — Spain
- Progressive Corporation — Brazil
- Progressive Corporation — Japan
- Progressive Corporation — South Korea
- Progressive Corporation — India
More Insurances audiences in United States
- Wells Fargo (64,216,926)
- GEICO (17,497,369)
- Kaiser Permanente (7,354,672)
- Aetna (5,659,029)
- Cigna (5,352,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Progressive Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.