Rascasse Audience Intelligence

Edina Realty Target Market in United States

A data profile of the people who buy, follow and care about Edina Realty in United States — modelled from more than twelve digital signal sources. Edina Realty has an estimated audience of 658,913 people in United States.

#11among Real estate in United States#3194among Brand in United States#1327in Home & Garden

The average Edina Realty fan in United States is 40.4 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include Progressive Corporation, Long & Foster, State Street Corporation, with strongest over-indexing on Progressive Corporation (16.14× the country average).

Demographically, the Edina Realty audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edina Realty fan in United States is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Progressive Corporation.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edina Realty profile in United States.

Audience size
659K
in United States
Gender
45.1%♀
54.9% male
Age
40.4
average years
Country rank
#31002
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Edina Realty

45.1% are female, 54.9% are male, average age 40.4.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Edina Realty audience in United States
MetricValue
Female45.1%
Male54.9%
Average age40.4
Estimated audience size658,913
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Edina Realty audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Edina Realty audience comes from United States.

Worldwide audience distribution share by country for Edina Realty
CountryShare
United States98.5%
China0.4%
Mexico0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edina Realty audience in United States is strongest.

Fig. 05

Top regions by affinity

Edina Realty customers by region in United States
#RegionReachAffinity×
01Minnesota~400K42.54×
02Wisconsin~40K3.94×
03North Dakota~1K0.96×
04South Dakota~1K0.90×
05Delaware~1K0.83×
06Vermont<1K0.83×
07Rhode Island~2K0.81×
08West Virginia~2K0.80×
09New Hampshire~2K0.79×
10Maine~2K0.79×
11Alaska~1K0.78×
12Idaho~2K0.75×
13New Mexico~2K0.72×
14Hawaii~2K0.70×
15Montana~1K0.69×
16Maryland~7K0.65×
17Kentucky~5K0.64×
18Mississippi~3K0.64×
19Washington, District of Columbia~1K0.63×
20Connecticut~4K0.59×
21Arkansas~3K0.56×
22South Carolina~5K0.54×
23Louisiana~5K0.54×
24Oregon~4K0.54×
25Utah~3K0.53×
26New Jersey~9K0.52×
27Nevada~3K0.51×
28Massachusetts~6K0.50×
29Alabama~5K0.50×
30Oklahoma~4K0.50×
31Kansas~2K0.46×
32Nebraska~1K0.44×
33Indiana~5K0.43×
34Iowa~2K0.43×
35Tennessee~5K0.41×
36Washington~5K0.37×
37Pennsylvania~8K0.36×
38Michigan~6K0.36×
39North Carolina~6K0.33×
40Georgia~6K0.32×
41Missouri~3K0.30×
42Illinois~6K0.28×
43Ohio~5K0.27×
44Virginia~4K0.27×
45Colorado~3K0.26×
46Arizona~3K0.25×
47New York~7K0.18×
48California~10K0.15×
49Florida~7K0.15×
50Texas~8K0.14×
Fig. 06

Affinity by region

Affinity by region — Edina Realty, United States
0.14×1.00×42.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edina Realty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edina Realty audience
#·InterestCategoryAffinity×
01ZipRealtyHome & Garden166.01×
02Long & FosterBusiness & Career92.50×
03RealtyTracBusiness & Career84.06×
04Douglas EllimanHome & Garden76.71×
05State Street CorporationBusiness & Career68.28×
06Nissan TrucksCars & Mobility51.27×
07Financial Services AuthorityPolitics & Society39.99×
08Transamerica CorporationBusiness & Career24.42×
09Volvo FHCars & Mobility21.24×
10Xcel EnergyHome & Garden18.64×
11Progressive CorporationBusiness & Career16.14×
12Liberty MutualBusiness & Career12.72×
13AllstateBusiness & Career12.63×
14Minneapolis–Saint PaulTravel & Leisure12.18×
15Charles Schwab CorporationBusiness & Career8.77×
16GameStopGames8.67×
17RedfinHome & Garden8.07×
18Internal combustion engineCars & Mobility5.18×
19Best BuyShopping4.77×
20Dollar TreeShopping3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edina Realty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edina Realty audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
Risk AppetiteTHRILL1.46×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edina Realty audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
IndulgenceJOY0.73×
TraditionCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Edina Realty's target market in United States?

Edina Realty's target market in United States covers an estimated 658,913 people, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Edina Realty customers?

45.1% of the Edina Realty audience are female, 54.9% are male, with an average age of 40.4 years.

03

Which brands do Edina Realty fans like most?

Edina Realty fans show strongest brand affinity for Progressive Corporation (16.14×), Long & Foster (92.5×), and State Street Corporation (68.28×) over the country average.

04

Where do Edina Realty fans live in United States?

Edina Realty fans in United States are most concentrated in Minnesota (reach ~400K), Wisconsin (reach ~40K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Edina Realty fans also like?

Beyond Edina Realty itself, the audience over-indexes on Long & Foster (92.5×), State Street Corporation (68.28×), GameStop (8.67×), and Douglas Elliman (76.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Edina Realty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edina Realty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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