Edina Realty Audience in United States

Edina Realty logo

Edina Realty has an estimated audience of 645,170 people in United States. 45.1% are female, 54.9% are male, average age 40.4. Top regions: Minnesota, Wisconsin, Illinois. Top brand affinities: Progressive Corporation, Long & Foster, State Street Corporation, GameStop, Douglas Elliman.

The average Edina Realty fan in United States is 40.4 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Illinois. Top brand affinities include Progressive Corporation, Long & Foster, State Street Corporation, with strongest over-indexing on Progressive Corporation (16.14× the country average). Demographically, the Edina Realty audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of Edina Realty fans

Demographic split for Edina Realty audience in United States
MetricValue
Female45.1%
Male54.9%
Average age40.4
Estimated audience size645,170

Audience persona

The typical Edina Realty fan in United States is balanced, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive Corporation.

Top regions in United States

Top regions ranked by reach for Edina Realty in United States
RegionReachAffinity
Minnesota396,69442.91×
Wisconsin39,1784.04×
Illinois5,2910.25×
Florida2,8210.06×
Texas2,6880.05×
California2,0170.03×
Iowa1,5280.29×
Arizona1,5160.12×
New York1,4090.04×
Colorado1,1400.11×
South Dakota1,0440.7×
North Dakota1,0210.77×
Virginia8980.06×
Missouri8750.08×
Ohio8170.04×
Georgia6560.03×
North Carolina5770.03×
Pennsylvania5410.02×
Michigan5320.03×
Washington4910.04×
Tennessee4700.04×
Indiana4600.04×
Nebraska4440.14×
Oklahoma3350.05×
Kansas3310.07×
Arkansas2740.05×
Louisiana2680.03×
Massachusetts2640.02×
Utah2590.04×
South Carolina2580.03×
Oregon2510.03×
New Jersey2510.02×
Nevada2500.04×
Alabama2260.03×
Connecticut2100.03×
Mississippi1750.03×
Kentucky1740.02×
Maryland1710.02×
Montana1510.08×
Hawaii1330.05×
Idaho1180.04×
Washington, District of Columbia1160.06×
New Mexico1070.03×
Alaska1040.08×
New Hampshire720.03×
West Virginia690.02×
Wyoming660.07×
Rhode Island550.03×
Maine550.02×
Vermont540.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edina Realty audience
BrandAffinityCategory
Progressive Corporation16.14×Business & Career
Long & Foster92.5×Business & Career
State Street Corporation68.28×Business & Career
GameStop8.67×Games
Douglas Elliman76.71×Home & Garden
ZipRealty166.01×Home & Garden
Charles Schwab Corporation8.77×Business & Career
Allstate12.63×Business & Career
Financial Services Authority39.99×Politics & Society
Best Buy4.77×Shopping
Xcel Energy18.64×Home & Garden
Transamerica Corporation24.42×Business & Career
Minneapolis–Saint Paul12.18×Travel & Leisure
Redfin8.07×Home & Garden
Liberty Mutual12.72×Business & Career
Nissan Trucks51.27×Cars & Mobility
RealtyTrac84.06×Business & Career
Chase (bank)4.1×Business & Career
Dollar Tree3.29×Shopping
Internal combustion engine5.18×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edina Realty audience
TraitClusterScore
Luxury OrientationPREMIUM2.26
Risk AppetiteTHRILL1.88
Family OrientationCONSERVATISM1.22
Price SensitivityPREMIUM1.16
TravellingTHRILL1.11
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Edina Realty
CountryShare
United States98.5%
China0.4%
Mexico0.2%

See Edina Realty audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Edina Realty have in United States?

Edina Realty has an estimated audience of 645,170 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Edina Realty fans?

45.1% of Edina Realty fans are female, 54.9% are male, with an average age of 40.4 years.

Which brands do Edina Realty fans like most?

Edina Realty fans show strongest brand affinity for Progressive Corporation (16.14×), Long & Foster (92.5×), and State Street Corporation (68.28×) over the country average.

Where do Edina Realty fans live in United States?

Edina Realty fans in United States are most concentrated in Minnesota (reach 396,694), Wisconsin (reach 39,178), and Illinois (reach 5,291). These three regions account for the largest share of the active audience.

What other brands do Edina Realty fans also like?

Beyond Edina Realty itself, the audience over-indexes on Long & Foster (92.5×), State Street Corporation (68.28×), GameStop (8.67×), and Douglas Elliman (76.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edina Realty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.