Keller Williams Audience in United States

Keller Williams logo

Keller Williams has an estimated audience of 3,666,788 people in United States. 58.3% are female, 41.7% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: St. Croix Rods, Duke Energy, Phillips 66, Keller Williams Realty, Chevron Corporation.

The average Keller Williams fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include St. Croix Rods, Duke Energy, Phillips 66, with strongest over-indexing on St. Croix Rods (469.03× the country average). Demographically, the Keller Williams audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of Keller Williams fans

Demographic split for Keller Williams audience in United States
MetricValue
Female58.3%
Male41.7%
Average age42.6
Estimated audience size3,666,788

Audience persona

The typical Keller Williams fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for St. Croix Rods.

Top regions in United States

Top regions ranked by reach for Keller Williams in United States
RegionReachAffinity
Texas305,4190.97×
California237,6740.59×
Florida235,1760.95×
Pennsylvania193,8001.57×
Georgia187,0271.66×
Ohio165,2981.46×
New York152,9940.75×
Tennessee120,0901.63×
North Carolina108,8720.99×
Louisiana107,1082.27×
New Jersey98,6941.06×
Michigan98,0131.02×
Illinois94,2870.77×
Missouri85,8781.45×
Alabama80,3071.57×
Minnesota70,9601.35×
Virginia65,7720.74×
Oklahoma63,6831.56×
Washington63,2990.86×
South Carolina62,3201.13×
Wisconsin60,9321.1×
Colorado57,8771×
Massachusetts55,1830.76×
Indiana54,5330.81×
Kentucky52,3991.14×
Maryland48,1190.76×
Arizona46,3370.62×
Kansas40,5451.4×
Oregon31,4970.75×
Arkansas29,7040.98×
Nevada26,1110.74×
Iowa24,9650.83×
Mississippi23,8220.79×
Connecticut21,3980.58×
Utah21,2230.65×
Idaho20,1081.09×
New Hampshire19,1671.33×
Maine18,1821.38×
New Mexico13,4560.73×
Delaware13,2351.31×
Nebraska10,9250.59×
South Dakota10,0511.19×
Montana9,8810.97×
Washington, District of Columbia8,3820.76×
Hawaii8,0290.51×
Rhode Island7,0840.61×
West Virginia6,5720.38×
Alaska6,2610.8×
Wyoming5,6371.04×
Vermont4,0950.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keller Williams audience
BrandAffinityCategory
St. Croix Rods469.03×Shopping
Duke Energy8.09×Home & Garden
Phillips 6611.35×Business & Career
Keller Williams Realty10.39×Home & Garden
Chevron Corporation5.46×Home & Garden
BP5.44×Cars & Mobility
Exxon4.48×Cars & Mobility
Real estate broker1.88×Home & Garden
Moe (band)5.41×Music & Radio
Electronica3.23×Music & Radio
Real property1.9×Home & Garden
Scaffolding12.22×Home & Garden
Coldwell Banker5.16×Home & Garden
McAllen, Texas6.62×Travel & Leisure
Offshore wind power13.35×Home & Garden
National security2.17×Politics & Society
Forklift truck4.47×Cars & Mobility
Investor1.66×Business & Career
Domestic roof construction3.3×Home & Garden
Plumbing1.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keller Williams audience
TraitClusterScore
Quality AwarenessPREMIUM1.42
DIY MentalityTHRILL1.23
ExtroversionTHRILL1.18
Family OrientationCONSERVATISM1.18
Community OrientationOPEN1.17
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Keller Williams
CountryShare
United States69.8%
Canada4.4%
United Kingdom3.4%

See Keller Williams audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Keller Williams have in United States?

Keller Williams has an estimated audience of 3,666,788 people in United States, concentrated in Texas and California.

What is the gender split and age of Keller Williams fans?

58.3% of Keller Williams fans are female, 41.7% are male, with an average age of 42.6 years.

Which brands do Keller Williams fans like most?

Keller Williams fans show strongest brand affinity for St. Croix Rods (469.03×), Duke Energy (8.09×), and Phillips 66 (11.35×) over the country average.

Where do Keller Williams fans live in United States?

Keller Williams fans in United States are most concentrated in Texas (reach 305,419), California (reach 237,674), and Florida (reach 235,176). These three regions account for the largest share of the active audience.

What other brands do Keller Williams fans also like?

Beyond Keller Williams itself, the audience over-indexes on Duke Energy (8.09×), Phillips 66 (11.35×), Keller Williams Realty (10.39×), and Chevron Corporation (5.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keller Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.