Rascasse Audience Intelligence

St. Croix Rods Audience in United States

A data profile of the people who buy, follow and care about St. Croix Rods in United States — modelled from more than twelve digital signal sources. St. Croix Rods has an estimated audience of 300,575 people in United States.

#5among Fishing in United States#1596among Website / Newspaper / Magazine in United States#672in Shopping

The average St. Croix Rods fan in United States is 35.7 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Florida, Minnesota.

Top brand affinities include Keller Williams, Baby Shoes, Tackle Warehouse, with strongest over-indexing on Keller Williams (469.03× the country average).

Demographically, the St. Croix Rods audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical St. Croix Rods fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Keller Williams.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the St. Croix Rods profile in United States.

Audience size
301K
in United States
Gender
34.6%♀
65.4% male
Age
35.7
average years
Country rank
#48346
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of St. Croix Rods

34.6% are female, 65.4% are male, average age 35.7.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for St. Croix Rods audience in United States
MetricValue
Female34.6%
Male65.4%
Average age35.7
Estimated audience size300,575
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the St. Croix Rods audience in United States
Age bracketShare%
16-1932%
20-2917%
30-3917%
40-4919%
50+15%
Fig. 04

Worldwide distribution

78.8%

of the worldwide St. Croix Rods audience comes from United States.

Worldwide audience distribution share by country for St. Croix Rods
CountryShare
United States78.8%
Canada4.5%
Germany2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the St. Croix Rods audience in United States is strongest.

Fig. 05

Top regions by affinity

St. Croix Rods fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~30K6.46×
02Minnesota~10K3.40×
03Iowa~5K1.89×
04North Dakota~1K1.79×
05West Virginia~2K1.51×
06South Dakota~1K1.50×
07Montana~1K1.40×
08Delaware~1K1.22×
09Wyoming<1K1.21×
10Illinois~10K1.15×
11Michigan~9K1.12×
12Nebraska~2K1.09×
13Pennsylvania~10K1.00×
14Maine~1K1.00×
15Ohio~9K0.97×
16Missouri~5K0.95×
17Florida~20K0.94×
18Alaska<1K0.94×
19Alabama~4K0.93×
20Arkansas~2K0.92×
21New Hampshire~1K0.92×
22Indiana~5K0.88×
23Kentucky~3K0.88×
24South Carolina~4K0.87×
25Connecticut~3K0.87×
26Rhode Island<1K0.87×
27Idaho~1K0.86×
28Louisiana~3K0.84×
29Kansas~2K0.76×
30Tennessee~5K0.75×
31Mississippi~2K0.75×
32North Carolina~7K0.72×
33Oklahoma~2K0.72×
34Massachusetts~4K0.68×
35Maryland~4K0.67×
36Virginia~5K0.66×
37New Jersey~5K0.65×
38Colorado~3K0.63×
39Hawaii<1K0.62×
40Georgia~6K0.60×
41Utah~2K0.59×
42Washington, District of Columbia<1K0.59×
43New Mexico<1K0.58×
44Oregon~2K0.54×
45Washington~3K0.50×
46New York~8K0.49×
47Nevada~1K0.46×
48Texas~10K0.45×
49Arizona~2K0.37×
50California~10K0.31×
Fig. 06

Affinity by region

Affinity by region — St. Croix Rods, United States
0.31×1.00×6.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the St. Croix Rods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for St. Croix Rods audience
#·InterestCategoryAffinity×
01Baby ShoesKids & Family518.92×
02Keller WilliamsHome & Garden469.03×
03Moon BootsFashion & Accessoires174.36×
04TackleDirectShopping168.89×
05Good newsNews143.20×
06Tackle WarehouseShopping75.24×
07Major League FishingSports45.37×
08Rose McGowanMovies & TV43.84×
09ShimanoCars & Mobility30.67×
10Alyssa MilanoMovies & TV22.54×
11Eyes Wide ShutMovies & TV20.00×
12Neve CampbellMovies & TV20.00×
13Sophia BushMovies & TV20.00×
14Seth GreenMovies & TV20.00×
15Shailene WoodleyMovies & TV15.97×
16StubHubTravel & Leisure14.63×
17Mariska HargitayMovies & TV13.79×
18Elizabeth BanksMovies & TV13.70×
19Christina ApplegateMovies & TV12.71×
20Boot BarnFashion & Accessoires11.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the St. Croix Rods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by St. Croix Rods audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Family OrientationCONSERVATISM2.36×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by St. Croix Rods audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
CreativityOPEN0.65×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does St. Croix Rods have in United States?

St. Croix Rods has an estimated audience of 300,575 people in United States, concentrated in Wisconsin and Florida.

02

What is the gender split and age of St. Croix Rods fans?

34.6% of St. Croix Rods fans are female, 65.4% are male, with an average age of 35.7 years.

03

Which brands do St. Croix Rods fans like most?

St. Croix Rods fans show strongest brand affinity for Keller Williams (469.03×), Baby Shoes (518.92×), and Tackle Warehouse (75.24×) over the country average.

04

Where do St. Croix Rods fans live in United States?

St. Croix Rods fans in United States are most concentrated in Wisconsin (reach ~30K), Florida (reach ~20K), and Minnesota (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do St. Croix Rods fans also like?

Beyond St. Croix Rods itself, the audience over-indexes on Baby Shoes (518.92×), Tackle Warehouse (75.24×), Moon Boots (174.36×), and TackleDirect (168.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for St. Croix Rods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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