St. Croix Rods Audience in United States

St. Croix Rods logo

St. Croix Rods has an estimated audience of 303,069 people in United States. 34.6% are female, 65.4% are male, average age 35.7. Top regions: Wisconsin, Florida, Minnesota. Top brand affinities: Nipsey Hussle, Steampunk, Minnesota, Kwaito, Guitarist (magazine).

The average St. Croix Rods fan in United States is 35.7 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Florida, Minnesota. Top brand affinities include Nipsey Hussle, Steampunk, Minnesota, with strongest over-indexing on Nipsey Hussle (37.37× the country average). Demographically, the St. Croix Rods audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

Demographics of St. Croix Rods fans

Demographic split for St. Croix Rods audience in United States
MetricValue
Female34.6%
Male65.4%
Average age35.7
Estimated audience size303,069

Audience persona

The typical St. Croix Rods fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top regions ranked by reach for St. Croix Rods in United States
RegionReachAffinity
Wisconsin30,0206.58×
Florida19,8570.97×
Minnesota14,6543.37×
Illinois11,7151.16×
Texas11,6610.45×
Pennsylvania10,6621.04×
California10,2460.31×
Ohio9,6271.03×
Michigan9,1201.15×
New York8,6020.51×
North Carolina6,7970.75×
Georgia5,6640.61×
New Jersey5,3730.7×
Virginia5,0640.69×
Indiana4,8300.87×
Iowa4,5901.84×
Missouri4,5520.93×
Tennessee4,3920.72×
Massachusetts4,2360.71×
South Carolina3,9300.86×
Alabama3,8120.9×
Maryland3,4660.67×
Kentucky3,2790.86×
Louisiana3,0640.78×
Colorado2,9460.62×
Washington2,9290.48×
Connecticut2,4380.8×
Oklahoma2,2870.68×
Arkansas2,2110.89×
West Virginia2,0971.49×
Arizona1,7510.28×
Kansas1,7240.72×
Oregon1,6780.48×
Mississippi1,6510.66×
Nebraska1,4660.96×
Utah1,3330.49×
Idaho1,2520.82×
Montana1,2101.44×
North Dakota1,2091.94×
Maine1,1391.05×
South Dakota1,1161.59×
Delaware1,1051.32×
New Hampshire1,0480.88×
Rhode Island8060.84×
Nevada6370.22×
Wyoming6161.37×
Alaska5720.88×
New Mexico4770.31×
Vermont3880.73×
Hawaii3580.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Croix Rods audience
BrandAffinityCategory
Nipsey Hussle37.37×Music & Radio
Steampunk17.95×Fashion & Accessoires
Minnesota5.96×Travel & Leisure
Kwaito84.46×Music & Radio
Guitarist (magazine)20×Music & Radio
Nationality3.72×Politics & Society
Sinaloa5.29×Travel & Leisure
Home construction2×Home & Garden
Alaska2.23×Travel & Leisure
Building envelope11.34×Home & Garden
Nebraska2.94×Travel & Leisure
South Asian cuisine8.53×Food & Beverages
Elsword15.56×Games
Nasal cavity7.54×Health
San Joaquin, Iloilo269.23×Travel & Leisure
Somerset, Kentucky20×Travel & Leisure
Jason Nelson33.79×Music & Radio
Urban Outfitters1.51×Shopping
Suikoden IV24.96×Games
JDSU2.29×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Croix Rods audience
TraitClusterScore
Luxury OrientationPREMIUM1.48
PatriotismCONSERVATISM1.44
Family OrientationCONSERVATISM1.39
DIY MentalityTHRILL1.35
Sports ActivityPOWER1.23
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for St. Croix Rods
CountryShare
United States79.1%
Canada4.4%
Germany2.9%

See St. Croix Rods audiences in other countries

More Fishing audiences in United States

Frequently asked questions

How many fans does St. Croix Rods have in United States?

St. Croix Rods has an estimated audience of 303,069 people in United States, concentrated in Wisconsin and Florida.

What is the gender split and age of St. Croix Rods fans?

34.6% of St. Croix Rods fans are female, 65.4% are male, with an average age of 35.7 years.

Which brands do St. Croix Rods fans like most?

St. Croix Rods fans show strongest brand affinity for Nipsey Hussle (37.37×), Steampunk (17.95×), and Minnesota (5.96×) over the country average.

Where do St. Croix Rods fans live in United States?

St. Croix Rods fans in United States are most concentrated in Wisconsin (reach 30,020), Florida (reach 19,857), and Minnesota (reach 14,654). These three regions account for the largest share of the active audience.

What other brands do St. Croix Rods fans also like?

Beyond St. Croix Rods itself, the audience over-indexes on Steampunk (17.95×), Minnesota (5.96×), Kwaito (84.46×), and Guitarist (magazine) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Croix Rods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.