Rascasse Audience Intelligence

Major League Fishing Audience in United States

A data profile of the people who buy, follow and care about Major League Fishing in United States — modelled from more than twelve digital signal sources. Major League Fishing has an estimated audience of 790,647 people in United States.

#316among Event in United States#2572in Sports

The average Major League Fishing fan in United States is 39.2 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Alabama, Texas.

Top brand affinities include Strike King Lure Company, Tackle Warehouse, Mystery Tackle Box, with strongest over-indexing on Strike King Lure Company (103.36× the country average).

Demographically, the Major League Fishing audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League Fishing fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Strike King Lure Company.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League Fishing profile in United States.

Audience size
791K
in United States
Gender
17.0%♀
83.0% male
Age
39.2
average years
Country rank
#27681
Event in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Fishing fans

17.0% are female, 83.0% are male, average age 39.2.

Fig. 02

Gender split

17.0%
Female
83.0%
Male
Demographic split for Major League Fishing audience in United States
MetricValue
Female17.0%
Male83.0%
Average age39.2
Estimated audience size790,647
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Major League Fishing audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

92.1%

of the worldwide Major League Fishing audience comes from United States.

Worldwide audience distribution share by country for Major League Fishing
CountryShare
United States92.1%
Canada4.0%
Mexico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League Fishing fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~60K5.46×
02Tennessee~70K4.21×
03Arkansas~20K3.68×
04Kentucky~30K3.20×
05Louisiana~30K3.00×
06Oklahoma~20K2.72×
07South Carolina~30K2.46×
08Mississippi~10K1.91×
09Missouri~20K1.89×
10North Carolina~40K1.65×
11West Virginia~5K1.46×
12Georgia~40K1.42×
13Indiana~20K1.42×
14Virginia~20K1.18×
15Wisconsin~10K0.94×
16Kansas~6K0.87×
17Iowa~6K0.85×
18Ohio~20K0.80×
19Texas~50K0.79×
20Vermont~1K0.77×
21Montana~2K0.76×
22South Dakota~1K0.72×
23Alaska~1K0.72×
24Florida~40K0.69×
25Michigan~10K0.67×
26Hawaii~2K0.65×
27Illinois~20K0.63×
28North Dakota~1K0.63×
29Nebraska~2K0.58×
30Pennsylvania~20K0.57×
31Minnesota~6K0.56×
32Maine~2K0.56×
33Delaware~1K0.56×
34Rhode Island~1K0.54×
35New Hampshire~2K0.52×
36Idaho~2K0.51×
37New Mexico~2K0.49×
38Washington, District of Columbia~1K0.47×
39Maryland~6K0.44×
40Connecticut~3K0.42×
41Utah~3K0.37×
42Nevada~3K0.36×
43Arizona~5K0.33×
44Oregon~3K0.33×
45Colorado~4K0.29×
46Massachusetts~4K0.28×
47Washington~4K0.25×
48New York~10K0.24×
49New Jersey~5K0.24×
50California~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Major League Fishing, United States
0.16×1.00×5.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Fishing audience
#·InterestCategoryAffinity×
01Strike King Lure CompanyTopic103.36×
02The Bass UniversityBusiness & Career90.54×
03Nitro BoatsCars & Mobility77.68×
04Mystery Tackle BoxTravel & Leisure56.90×
05St. Croix RodsShopping45.37×
06TackleDirectShopping43.60×
07Go FishingWebsite / Newspaper / Magazine36.29×
08Tackle WarehouseShopping34.81×
09CrappiePets & Animals27.64×
10Topwater fishing lureTopic27.40×
11WalleyePets & Animals21.92×
12CarpPets & Animals18.44×
13West MarineShopping13.80×
14Fishing lurePets & Animals10.07×
15Smallmouth bassPets & Animals9.64×
16Fishing floatSports8.49×
17Sportsman's WarehouseShopping7.98×
18Commercial fishingBusiness & Career7.49×
19Wild fisheriesTravel & Leisure6.34×
20SpearfishingSports5.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
DIY MentalityTHRILL1.27×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Fishing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
TraditionCONSERVATISM0.73×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Fishing have in United States?

Major League Fishing has an estimated audience of 790,647 people in United States, concentrated in Tennessee and Alabama.

02

What is the gender split and age of Major League Fishing fans?

17.0% of Major League Fishing fans are female, 83.0% are male, with an average age of 39.2 years.

03

Which brands do Major League Fishing fans like most?

Major League Fishing fans show strongest brand affinity for Strike King Lure Company (103.36×), Tackle Warehouse (34.81×), and Mystery Tackle Box (56.9×) over the country average.

04

Where do Major League Fishing fans live in United States?

Major League Fishing fans in United States are most concentrated in Tennessee (reach ~70K), Alabama (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Major League Fishing fans also like?

Beyond Major League Fishing itself, the audience over-indexes on Tackle Warehouse (34.81×), Mystery Tackle Box (56.9×), The Bass University (90.54×), and Fishing lure (10.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Major League Fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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