Major League Fishing Audience in United States

Major League Fishing logo

Major League Fishing has an estimated audience of 805,938 people in United States. 17.0% are female, 83.0% are male, average age 39.2. Top regions: Tennessee, Alabama, Texas. Top brand affinities: Strike King Lure Company, Tackle Warehouse, Mystery Tackle Box, The Bass University, Fishing lure.

The average Major League Fishing fan in United States is 39.2 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Alabama, Texas. Top brand affinities include Strike King Lure Company, Tackle Warehouse, Mystery Tackle Box, with strongest over-indexing on Strike King Lure Company (103.36× the country average). Demographically, the Major League Fishing audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Major League Fishing fans

Demographic split for Major League Fishing audience in United States
MetricValue
Female17.0%
Male83.0%
Average age39.2
Estimated audience size805,938

Audience persona

The typical Major League Fishing fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Strike King Lure Company.

Top regions in United States

Top regions ranked by reach for Major League Fishing in United States
RegionReachAffinity
Tennessee67,0094.14×
Alabama59,7895.31×
Texas56,6800.82×
North Carolina45,0631.86×
Florida37,9810.7×
Georgia34,2261.38×
Louisiana32,3813.12×
Kentucky31,9483.16×
South Carolina30,8662.55×
Virginia26,0971.33×
Missouri25,3531.95×
Arkansas23,7543.58×
Oklahoma22,4662.51×
Indiana21,7451.48×
Ohio20,8280.84×
Illinois18,5810.69×
Pennsylvania16,9040.62×
Michigan14,6990.7×
California12,2060.14×
Mississippi11,8651.79×
Wisconsin11,0420.91×
New York10,9120.24×
Minnesota6,4840.56×
West Virginia5,5431.48×
Iowa5,2460.79×
Maryland5,2210.38×
Kansas5,1280.81×
Arizona4,8740.3×
Massachusetts3,5680.22×
New Jersey3,4720.17×
Connecticut2,6160.32×
Colorado2,4730.19×
Nebraska2,1780.54×
Washington2,1780.13×
Nevada1,6650.21×
Oregon1,6220.18×
Montana1,4980.67×
Maine1,3550.47×
Idaho1,2670.31×
South Dakota1,0710.57×
Vermont1,0460.74×
Utah1,0280.14×
New Hampshire1,0130.32×
Delaware7410.33×
Washington, District of Columbia6410.26×
Rhode Island5500.21×
New Mexico5110.13×
North Dakota4800.29×
Wyoming3120.26×
Hawaii2770.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major League Fishing audience
BrandAffinityCategory
Strike King Lure Company103.36×
Tackle Warehouse34.81×Shopping
Mystery Tackle Box56.9×Travel & Leisure
The Bass University90.54×Business & Career
Fishing lure10.07×Pets & Animals
Crappie27.64×Pets & Animals
Go Fishing36.29×
Smallmouth bass9.64×Pets & Animals
Carp18.44×Pets & Animals
Topwater fishing lure27.4×
Nitro Boats77.68×Cars & Mobility
Fishing float8.49×Sports
St. Croix Rods45.37×Shopping
Wild fisheries6.34×Travel & Leisure
West Marine13.8×Shopping
TackleDirect43.6×Shopping
Walleye21.92×Pets & Animals
Commercial fishing7.49×Business & Career
Spearfishing5.71×Sports
13 Fishing67.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major League Fishing audience
TraitClusterScore
PatriotismCONSERVATISM1.97
Risk AppetiteTHRILL1.33
DIY MentalityTHRILL1.28
Sports ActivityPOWER1.24
Luxury OrientationPREMIUM1.21
Quality AwarenessPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Major League Fishing
CountryShare
United States92.2%
Canada4.0%
Mexico0.7%

See Major League Fishing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Major League Fishing have in United States?

Major League Fishing has an estimated audience of 805,938 people in United States, concentrated in Tennessee and Alabama.

What is the gender split and age of Major League Fishing fans?

17.0% of Major League Fishing fans are female, 83.0% are male, with an average age of 39.2 years.

Which brands do Major League Fishing fans like most?

Major League Fishing fans show strongest brand affinity for Strike King Lure Company (103.36×), Tackle Warehouse (34.81×), and Mystery Tackle Box (56.9×) over the country average.

Where do Major League Fishing fans live in United States?

Major League Fishing fans in United States are most concentrated in Tennessee (reach 67,009), Alabama (reach 59,789), and Texas (reach 56,680). These three regions account for the largest share of the active audience.

What other brands do Major League Fishing fans also like?

Beyond Major League Fishing itself, the audience over-indexes on Tackle Warehouse (34.81×), Mystery Tackle Box (56.9×), The Bass University (90.54×), and Fishing lure (10.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.