Mystery Tackle Box Audience in United States

Mystery Tackle Box logo

Mystery Tackle Box has an estimated audience of 701,625 people in United States. 22.6% are female, 77.4% are male, average age 35.5. Top regions: Texas, Florida, California. Top brand affinities: Nipsey Hussle, Steampunk, Vocal harmony, Kwaito, Goop.

The average Mystery Tackle Box fan in United States is 35.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Nipsey Hussle, Steampunk, Vocal harmony, with strongest over-indexing on Nipsey Hussle (21.61× the country average). Demographically, the Mystery Tackle Box audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Mystery Tackle Box fans

Demographic split for Mystery Tackle Box audience in United States
MetricValue
Female22.6%
Male77.4%
Average age35.5
Estimated audience size701,625

Audience persona

The typical Mystery Tackle Box fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top regions ranked by reach for Mystery Tackle Box in United States
RegionReachAffinity
Texas39,5740.66×
Florida35,6010.75×
California34,4620.45×
Pennsylvania24,2851.03×
Michigan23,0761.26×
Ohio22,9411.06×
North Carolina21,6941.03×
New York21,3850.55×
Illinois20,3750.87×
Georgia19,2640.89×
Tennessee17,4901.24×
Wisconsin17,0741.62×
Minnesota16,3961.63×
Indiana16,3201.27×
Virginia14,6260.86×
Alabama14,6001.49×
Kentucky14,2301.62×
Missouri13,5791.2×
South Carolina11,4491.08×
Oklahoma10,7151.38×
New Jersey10,6100.59×
Louisiana9,7771.08×
Iowa9,5431.65×
Massachusetts9,4790.69×
Arkansas9,0901.57×
Washington8,1250.58×
Mississippi7,8331.36×
Maryland7,4260.62×
Colorado7,1700.65×
West Virginia7,0972.17×
Kansas6,1991.12×
Arizona5,6760.4×
Oregon4,8860.61×
Connecticut4,8140.68×
Nebraska4,7791.36×
Maine4,7241.88×
Utah3,9900.64×
Idaho3,9811.13×
New Hampshire3,2201.16×
South Dakota2,3931.48×
Nevada2,0610.3×
North Dakota2,0221.4×
New Mexico1,9690.56×
Montana1,9360.99×
Delaware1,5860.82×
Vermont1,4261.16×
Rhode Island1,4080.63×
Hawaii9430.31×
Wyoming7660.74×
Alaska6820.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mystery Tackle Box audience
BrandAffinityCategory
Nipsey Hussle21.61×Music & Radio
Steampunk11.59×Fashion & Accessoires
Vocal harmony9.07×Music & Radio
Kwaito53.96×Music & Radio
Goop6.88×Internet & Social Media
Governor of Michigan8.55×Politics & Society
Urban Outfitters2.02×Shopping
Combat sport1.73×Sports
Alaska1.78×Travel & Leisure
Nebraska Cornhuskers football3.7×Sports
JDSU3.01×Business & Career
PBS Kids Preschool Block22.19×Movies & TV
South Asian cuisine8.53×Food & Beverages
Hipster8.68×Politics & Society
Minnesota1.54×Travel & Leisure
Mathcore6.51×Music & Radio
Gift registry10.56×Kids & Family
Product design1.58×Business & Career
3D printing2.03×Technology & Electronics
No Escape (1994 film)8.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mystery Tackle Box audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Convenience OrientationPREMIUM1.11
DIY MentalityTHRILL1.1
IndividualismJOY1.03
Risk AppetiteTHRILL1.02
Sports ActivityPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for Mystery Tackle Box
CountryShare
United States80.4%
United Kingdom3.6%
France2.9%

See Mystery Tackle Box audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mystery Tackle Box have in United States?

Mystery Tackle Box has an estimated audience of 701,625 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Mystery Tackle Box fans?

22.6% of Mystery Tackle Box fans are female, 77.4% are male, with an average age of 35.5 years.

Which brands do Mystery Tackle Box fans like most?

Mystery Tackle Box fans show strongest brand affinity for Nipsey Hussle (21.61×), Steampunk (11.59×), and Vocal harmony (9.07×) over the country average.

Where do Mystery Tackle Box fans live in United States?

Mystery Tackle Box fans in United States are most concentrated in Texas (reach 39,574), Florida (reach 35,601), and California (reach 34,462). These three regions account for the largest share of the active audience.

What other brands do Mystery Tackle Box fans also like?

Beyond Mystery Tackle Box itself, the audience over-indexes on Steampunk (11.59×), Vocal harmony (9.07×), Kwaito (53.96×), and Goop (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystery Tackle Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.