Rascasse Audience Intelligence

Mystery Tackle Box Audience in United States

A data profile of the people who buy, follow and care about Mystery Tackle Box in United States — modelled from more than twelve digital signal sources. Mystery Tackle Box has an estimated audience of 701,625 people in United States.

#2885among POI in United States#2303in Travel & Leisure

The average Mystery Tackle Box fan in United States is 35.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Major League Fishing, Tackle Warehouse, Tate Modern, with strongest over-indexing on Major League Fishing (56.9× the country average).

Demographically, the Mystery Tackle Box audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mystery Tackle Box fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Major League Fishing.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mystery Tackle Box profile in United States.

Audience size
702K
in United States
Gender
22.6%♀
77.4% male
Age
35.5
average years
Country rank
#29866
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mystery Tackle Box fans

22.6% are female, 77.4% are male, average age 35.5.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Mystery Tackle Box audience in United States
MetricValue
Female22.6%
Male77.4%
Average age35.5
Estimated audience size701,625
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Mystery Tackle Box audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4916%
50+13%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Mystery Tackle Box audience comes from United States.

Worldwide audience distribution share by country for Mystery Tackle Box
CountryShare
United States80.4%
United Kingdom3.6%
France2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mystery Tackle Box audience in United States is strongest.

Fig. 05

Top regions by affinity

Mystery Tackle Box fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K2.12×
02Maine~4K1.70×
03Minnesota~20K1.64×
04Iowa~9K1.63×
05Wisconsin~20K1.59×
06Arkansas~9K1.55×
07Kentucky~10K1.54×
08Alabama~10K1.44×
09Mississippi~8K1.38×
10Oklahoma~10K1.36×
11Nebraska~5K1.36×
12South Dakota~2K1.36×
13North Dakota~2K1.29×
14Indiana~20K1.25×
15Michigan~20K1.21×
16Tennessee~20K1.20×
17Missouri~10K1.20×
18Vermont~1K1.18×
19Kansas~6K1.16×
20Idaho~4K1.15×
21Louisiana~10K1.14×
22New Hampshire~3K1.14×
23Ohio~20K1.05×
24South Carolina~10K1.05×
25Montana~2K1.05×
26Pennsylvania~20K0.97×
27North Carolina~20K0.96×
28Georgia~20K0.87×
29Delaware~2K0.87×
30Illinois~20K0.84×
31Virginia~10K0.84×
32Alaska~1K0.81×
33Rhode Island~2K0.77×
34Connecticut~5K0.72×
35New Mexico~3K0.71×
36Utah~4K0.70×
37Florida~30K0.69×
38Hawaii~2K0.69×
39Colorado~8K0.68×
40Massachusetts~9K0.67×
41Texas~40K0.65×
42Oregon~5K0.65×
43Washington, District of Columbia~1K0.64×
44Maryland~7K0.62×
45Washington~8K0.59×
46New Jersey~10K0.57×
47New York~20K0.55×
48Nevada~3K0.51×
49Arizona~7K0.47×
50California~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Mystery Tackle Box, United States
0.42×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mystery Tackle Box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mystery Tackle Box audience
#·InterestCategoryAffinity×
01Major League FishingSports56.90×
02TackleDirectShopping50.87×
03Baby ShoesKids & Family42.53×
04Brian EnoMusic & Radio30.05×
05Tackle WarehouseShopping27.45×
06Tate ModernArts & Culture25.30×
07Brittany SnowMovies & TV11.59×
08ShimanoCars & Mobility11.59×
09Nicole ScherzingerMusic & Radio11.59×
10Detective fictionLiterature11.31×
11Jane GoodallPets & Animals8.93×
12Cane CorsoFood & Beverages8.44×
13AnglingSports7.09×
14Sportsman's WarehouseShopping5.47×
15MotorboatCars & Mobility5.34×
16Mystery fictionLiterature5.30×
17Discount TireShopping3.10×
18Bass guitarMusic & Radio2.65×
19Planet FitnessSports2.45×
20AutoZoneCars & Mobility2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mystery Tackle Box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mystery Tackle Box audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Convenience OrientationPREMIUM1.71×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mystery Tackle Box audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
SustainabilityBALANCE0.57×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mystery Tackle Box have in United States?

Mystery Tackle Box has an estimated audience of 701,625 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Mystery Tackle Box fans?

22.6% of Mystery Tackle Box fans are female, 77.4% are male, with an average age of 35.5 years.

03

Which brands do Mystery Tackle Box fans like most?

Mystery Tackle Box fans show strongest brand affinity for Major League Fishing (56.9×), Tackle Warehouse (27.45×), and Tate Modern (25.3×) over the country average.

04

Where do Mystery Tackle Box fans live in United States?

Mystery Tackle Box fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mystery Tackle Box fans also like?

Beyond Mystery Tackle Box itself, the audience over-indexes on Tackle Warehouse (27.45×), Tate Modern (25.3×), Detective fiction (11.31×), and Brittany Snow (11.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Mystery Tackle Box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystery Tackle Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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