Rascasse Audience Intelligence

TackleDirect Audience in United States

A data profile of the people who buy, follow and care about TackleDirect in United States — modelled from more than twelve digital signal sources. TackleDirect has an estimated audience of 292,420 people in United States.

#6among Fishing in United States#1625among Website / Newspaper / Magazine in United States#684in Shopping

The average TackleDirect fan in United States is 36.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New Jersey, California.

Top brand affinities include Tackle Warehouse, Go Fishing, St. Croix Rods, with strongest over-indexing on Tackle Warehouse (111.21× the country average).

Demographically, the TackleDirect audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TackleDirect fan in United States is more male, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Tackle Warehouse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TackleDirect profile in United States.

Audience size
292K
in United States
Gender
27.8%♀
72.2% male
Age
36.6
average years
Country rank
#49007
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TackleDirect

27.8% are female, 72.2% are male, average age 36.6.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for TackleDirect audience in United States
MetricValue
Female27.8%
Male72.2%
Average age36.6
Estimated audience size292,420
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the TackleDirect audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

78.9%

of the worldwide TackleDirect audience comes from United States.

Worldwide audience distribution share by country for TackleDirect
CountryShare
United States78.9%
United Kingdom4.9%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TackleDirect audience in United States is strongest.

Fig. 05

Top regions by affinity

TackleDirect fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K4.85×
02Delaware~3K4.01×
03Rhode Island~3K2.88×
04Connecticut~7K2.23×
05Hawaii~2K1.92×
06Florida~40K1.89×
07Massachusetts~10K1.86×
08Pennsylvania~20K1.58×
09Alabama~6K1.51×
10North Carolina~10K1.45×
11South Carolina~6K1.31×
12New York~20K1.30×
13Louisiana~5K1.23×
14Virginia~9K1.20×
15Maryland~6K1.19×
16Maine~1K1.17×
17New Hampshire~1K1.13×
18Alaska<1K1.08×
19Mississippi~2K0.99×
20Vermont<1K0.94×
21West Virginia~1K0.89×
22North Dakota<1K0.84×
23Montana<1K0.83×
24South Dakota<1K0.83×
25Georgia~7K0.81×
26Washington, District of Columbia<1K0.76×
27New Mexico~1K0.74×
28California~20K0.73×
29Idaho~1K0.72×
30Tennessee~4K0.71×
31Arkansas~2K0.71×
32Nebraska~1K0.70×
33Kentucky~3K0.69×
34Oklahoma~2K0.66×
35Kansas~2K0.64×
36Iowa~2K0.63×
37Utah~2K0.61×
38Texas~20K0.60×
39Oregon~2K0.60×
40Wisconsin~3K0.59×
41Nevada~2K0.58×
42Missouri~3K0.55×
43Minnesota~2K0.55×
44Indiana~3K0.53×
45Michigan~4K0.49×
46Washington~3K0.49×
47Ohio~4K0.48×
48Arizona~3K0.48×
49Colorado~2K0.48×
50Illinois~4K0.43×
Fig. 06

Affinity by region

Affinity by region — TackleDirect, United States
0.43×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TackleDirect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TackleDirect audience
#·InterestCategoryAffinity×
01Gambler LuresShopping224.44×
02St. Croix RodsShopping168.89×
0313 FishingSports168.35×
04God of GamblersMovies & TV148.45×
05Zoom BaitShopping147.61×
06Strike King Lure CompanyTopic143.11×
07Go FishingWebsite / Newspaper / Magazine130.57×
08Nielsen CorporationBusiness & Career115.80×
09Tackle WarehouseShopping111.21×
10The Bass UniversityBusiness & Career105.15×
11Romantic Comedy (2010 film)Movie / TV Show / Series104.74×
12Topwater fishing lureTopic78.53×
13SpinnerbaitSports76.49×
14Mystery Tackle BoxTravel & Leisure50.87×
15AVG (software)Technology & Electronics49.77×
16RapalaSports47.35×
17CarpPets & Animals46.84×
18Northern pikeFood & Beverages20.99×
19Fishing floatSports12.84×
20Commercial fishingBusiness & Career11.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TackleDirect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TackleDirect audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.51×
Luxury OrientationPREMIUM1.50×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TackleDirect audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
TraditionCONSERVATISM0.61×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TackleDirect have in United States?

TackleDirect has an estimated audience of 292,420 people in United States, concentrated in Florida and New Jersey.

02

What is the gender split and age of TackleDirect fans?

27.8% of TackleDirect fans are female, 72.2% are male, with an average age of 36.6 years.

03

Which brands do TackleDirect fans like most?

TackleDirect fans show strongest brand affinity for Tackle Warehouse (111.21×), Go Fishing (130.57×), and St. Croix Rods (168.89×) over the country average.

04

Where do TackleDirect fans live in United States?

TackleDirect fans in United States are most concentrated in Florida (reach ~40K), New Jersey (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TackleDirect fans also like?

Beyond TackleDirect itself, the audience over-indexes on Go Fishing (130.57×), St. Croix Rods (168.89×), Strike King Lure Company (143.11×), and Romantic Comedy (2010 film) (104.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See TackleDirect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TackleDirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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