TackleDirect Audience in United States

TackleDirect logo

TackleDirect has an estimated audience of 298,175 people in United States. 27.8% are female, 72.2% are male, average age 36.6. Top regions: New Jersey, Florida, California. Top brand affinities: Tackle Warehouse, Go Fishing, St. Croix Rods, Strike King Lure Company, Topwater fishing lure.

The average TackleDirect fan in United States is 36.6 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Florida, California. Top brand affinities include Tackle Warehouse, Go Fishing, St. Croix Rods, with strongest over-indexing on Tackle Warehouse (111.21× the country average). Demographically, the TackleDirect audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

Demographics of TackleDirect fans

Demographic split for TackleDirect audience in United States
MetricValue
Female27.8%
Male72.2%
Average age36.6
Estimated audience size298,175

Audience persona

The typical TackleDirect fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Tackle Warehouse.

Top regions in United States

Top regions ranked by reach for TackleDirect in United States
RegionReachAffinity
New Jersey38,5165.08×
Florida37,9151.88×
California25,0980.77×
New York23,3431.4×
Pennsylvania16,9971.69×
Texas15,1540.59×
North Carolina12,8761.44×
Massachusetts11,5971.97×
Virginia9,0601.25×
Georgia7,4410.81×
Connecticut7,0352.35×
Alabama6,8281.64×
Maryland6,2881.23×
South Carolina6,1451.37×
Louisiana4,8291.26×
Tennessee4,0780.68×
Ohio3,8450.42×
Illinois3,6360.37×
Delaware3,5294.29×
Michigan3,1460.4×
Rhode Island2,8372.99×
Hawaii2,7222.12×
Mississippi2,3150.94×
Washington2,2950.38×
Kentucky2,2000.59×
Wisconsin2,1440.48×
Indiana2,1400.39×
Arizona2,0560.34×
Missouri1,8820.39×
Minnesota1,8670.44×
Oklahoma1,7640.53×
Oregon1,5850.46×
New Hampshire1,3631.16×
Maine1,3581.27×
Colorado1,3000.28×
Arkansas1,2870.52×
West Virginia1,0780.78×
Iowa7770.32×
Nevada7690.27×
Alaska7241.14×
Kansas6410.27×
Utah5700.21×
Nebraska5430.36×
Idaho5320.36×
Washington, District of Columbia5160.58×
Montana5010.61×
Vermont4010.77×
New Mexico2660.18×
North Dakota1960.32×
Wyoming1900.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TackleDirect audience
BrandAffinityCategory
Tackle Warehouse111.21×Shopping
Go Fishing130.57×
St. Croix Rods168.89×Shopping
Strike King Lure Company143.11×
Topwater fishing lure78.53×
Spinnerbait76.49×Sports
Gambler Lures224.44×Shopping
Carp46.84×Pets & Animals
Romantic Comedy (2010 film)104.74×
13 Fishing168.35×Sports
Zoom Bait147.61×Shopping
Nielsen Corporation115.8×Business & Career
The Bass University105.15×Business & Career
AVG (software)49.77×Technology & Electronics
Mystery Tackle Box50.87×Travel & Leisure
Northern pike20.99×Food & Beverages
Fishing float12.84×Sports
Rapala47.35×Sports
Commercial fishing11.9×Business & Career
TP-Link41.47×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TackleDirect audience
TraitClusterScore
PatriotismCONSERVATISM1.98
Risk AppetiteTHRILL1.84
DIY MentalityTHRILL1.79
Luxury OrientationPREMIUM1.61
Quality AwarenessPREMIUM1.38
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for TackleDirect
CountryShare
United States79.3%
United Kingdom4.9%
Canada4.0%

See TackleDirect audiences in other countries

More Fishing audiences in United States

Frequently asked questions

How many fans does TackleDirect have in United States?

TackleDirect has an estimated audience of 298,175 people in United States, concentrated in New Jersey and Florida.

What is the gender split and age of TackleDirect fans?

27.8% of TackleDirect fans are female, 72.2% are male, with an average age of 36.6 years.

Which brands do TackleDirect fans like most?

TackleDirect fans show strongest brand affinity for Tackle Warehouse (111.21×), Go Fishing (130.57×), and St. Croix Rods (168.89×) over the country average.

Where do TackleDirect fans live in United States?

TackleDirect fans in United States are most concentrated in New Jersey (reach 38,516), Florida (reach 37,915), and California (reach 25,098). These three regions account for the largest share of the active audience.

What other brands do TackleDirect fans also like?

Beyond TackleDirect itself, the audience over-indexes on Go Fishing (130.57×), St. Croix Rods (168.89×), Strike King Lure Company (143.11×), and Topwater fishing lure (78.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TackleDirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.