Rascasse Audience Intelligence

Commercial fishing Audience in United States

A data profile of the people who buy, follow and care about Commercial fishing in United States — modelled from more than twelve digital signal sources. Commercial fishing has an estimated audience of 9,440,735 people in United States.

#2394among Topic in United States#368in Business & Career

The average Commercial fishing fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Angling, Shellfish, Motorboat, with strongest over-indexing on Angling (7.82× the country average).

Demographically, the Commercial fishing audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Commercial fishing fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commercial fishing profile in United States.

Audience size
9.4M
in United States
Gender
30.4%♀
69.6% male
Age
43.0
average years
Country rank
#3787
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commercial fishing fans

30.4% are female, 69.6% are male, average age 43.0.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Commercial fishing audience in United States
MetricValue
Female30.4%
Male69.6%
Average age43.0
Estimated audience size9,440,735
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Commercial fishing audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Commercial fishing audience comes from United States.

Worldwide audience distribution share by country for Commercial fishing
CountryShare
United States30.4%
Italy5.7%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commercial fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Commercial fishing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~90K4.67×
02Louisiana~300K2.09×
03New Hampshire~70K1.92×
04Hawaii~50K1.31×
05Washington~200K1.19×
06Maine~40K1.08×
07Oregon~100K1.06×
08Rhode Island~30K1.03×
09South Dakota~20K1.03×
10Vermont~20K1.01×
11North Carolina~300K1.00×
12Montana~30K1.00×
13Idaho~50K0.99×
14North Dakota~20K0.98×
15South Carolina~100K0.97×
16Mississippi~70K0.96×
17West Virginia~40K0.96×
18Washington, District of Columbia~30K0.96×
19Delaware~30K0.96×
20Arkansas~70K0.95×
21Minnesota~100K0.94×
22New Mexico~40K0.93×
23Nebraska~40K0.93×
24Iowa~70K0.91×
25Kansas~70K0.91×
26Massachusetts~200K0.90×
27Wisconsin~100K0.90×
28Kentucky~100K0.90×
29Alabama~100K0.89×
30Oklahoma~90K0.89×
31Connecticut~80K0.88×
32Utah~70K0.88×
33Virginia~200K0.87×
34Nevada~80K0.87×
35Texas~700K0.85×
36Missouri~100K0.85×
37Maryland~100K0.84×
38Colorado~100K0.84×
39Indiana~100K0.82×
40Florida~500K0.81×
41Tennessee~200K0.81×
42Georgia~200K0.79×
43Michigan~200K0.79×
44Arizona~200K0.79×
45New Jersey~200K0.77×
46Pennsylvania~200K0.75×
47Ohio~200K0.74×
48Illinois~200K0.73×
49California~700K0.70×
50New York~300K0.64×
Fig. 06

Affinity by region

Affinity by region — Commercial fishing, United States
0.64×1.00×4.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commercial fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commercial fishing audience
#·InterestCategoryAffinity×
01Tackle WarehouseShopping10.67×
02ShellfishFood & Beverages7.96×
03AnglingSports7.82×
04ShimanoCars & Mobility6.89×
05MotorboatCars & Mobility5.81×
06Boat showTravel & Leisure5.53×
07Toyota Land CruiserCars & Mobility4.57×
08Smoked meatFood & Beverages3.81×
09Standup paddleboardingSports3.28×
10Fly fishingSports2.92×
11PatagoniaFashion & Accessoires2.91×
12OutdoorsTravel & Leisure2.27×
13Diaper bagKids & Family2.23×
14Bass guitarMusic & Radio2.20×
15Planet FitnessSports2.12×
16Real propertyHome & Garden2.12×
17InnovationBusiness & Career2.09×
18PatioHome & Garden2.07×
19Electric guitarMusic & Radio1.86×
20PGA TourSports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commercial fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Commercial fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Risk AppetiteTHRILL1.79×
IndulgenceJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Commercial fishing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Social Media UsageJOY0.76×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Commercial fishing have in United States?

Commercial fishing has an estimated audience of 9,440,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Commercial fishing fans?

30.4% of Commercial fishing fans are female, 69.6% are male, with an average age of 43.0 years.

03

Which brands do Commercial fishing fans like most?

Commercial fishing fans show strongest brand affinity for Angling (7.82×), Shellfish (7.96×), and Motorboat (5.81×) over the country average.

04

Where do Commercial fishing fans live in United States?

Commercial fishing fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Commercial fishing fans also like?

Beyond Commercial fishing itself, the audience over-indexes on Shellfish (7.96×), Motorboat (5.81×), Planet Fitness (2.12×), and Tackle Warehouse (10.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Commercial fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Commercial fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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