Commercial fishing Audience in United States
Commercial fishing has an estimated audience of 9,440,735 people in United States. 30.4% are female, 69.6% are male, average age 43.0. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.
Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (10.93× the country average). Demographically, the Commercial fishing audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Commercial fishing fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 43.0 |
| Estimated audience size | 9,440,735 |
Audience persona
The typical Commercial fishing fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.93× | Internet & Social Media |
| Governor of Michigan | 14.2× | Politics & Society |
| Vocal harmony | 8.04× | Music & Radio |
| Wok | 11.57× | Food & Beverages |
| Grinch | 6.53× | Movies & TV |
| Hibachi | 12.73× | Food & Beverages |
| Urban Outfitters | 2.52× | Shopping |
| Google Home | 8.52× | Technology & Electronics |
| Grace Slick | 11.25× | Music & Radio |
| headspace | 11.93× | Health |
| Cherish (group) | 13.89× | Music & Radio |
| El Paso County, Colorado | 15.31× | Travel & Leisure |
| Hipster | 10.86× | Politics & Society |
| Kikar HaShabbat | 17.45× | News |
| Bank account | 2.53× | Business & Career |
| Collectable | 1.62× | Kids & Family |
| No Escape (1994 film) | 11.42× | Movies & TV |
| Alaska | 1.72× | Travel & Leisure |
| Minnesota | 1.71× | Travel & Leisure |
| TV Fanatic | 10.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.11 |
| Risk Appetite | THRILL | 1.69 |
| DIY Mentality | THRILL | 1.67 |
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.61 |
| Luxury Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| Italy | 5.7% |
| Japan | 4.8% |
See Commercial fishing audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Commercial fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.