Rascasse Audience Intelligence

Shellfish Audience in United States

A data profile of the people who buy, follow and care about Shellfish in United States — modelled from more than twelve digital signal sources. Shellfish has an estimated audience of 8,426,006 people in United States.

#31among Dish in United States#2628among Topic in United States#320in Food & Beverages

The average Shellfish fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marine mammal, Clam, Seafood, with strongest over-indexing on Marine mammal (10.83× the country average).

Demographically, the Shellfish audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shellfish fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Marine mammal.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shellfish profile in United States.

Audience size
8.4M
in United States
Gender
58.7%♀
41.3% male
Age
43.6
average years
Country rank
#4212
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shellfish fans

58.7% are female, 41.3% are male, average age 43.6.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Shellfish audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.6
Estimated audience size8,426,006
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Shellfish audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Shellfish audience comes from United States.

Worldwide audience distribution share by country for Shellfish
CountryShare
United States37.3%
Japan4.3%
Mexico4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shellfish audience in United States is strongest.

Fig. 05

Top regions by affinity

Shellfish fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.44×
02Washington~200K1.32×
03Hawaii~50K1.26×
04Texas~900K1.20×
05Arkansas~80K1.19×
06Louisiana~100K1.12×
07California~1M1.11×
08Georgia~300K1.11×
09Virginia~200K1.11×
10Maine~30K1.11×
11North Carolina~300K1.08×
12Florida~600K1.07×
13Mississippi~70K1.07×
14Alabama~100K1.06×
15Massachusetts~200K1.05×
16South Carolina~100K1.04×
17West Virginia~40K1.04×
18New York~500K1.02×
19Oregon~100K1.01×
20Connecticut~90K1.01×
21Kentucky~100K0.99×
22Oklahoma~90K0.98×
23Rhode Island~30K0.98×
24North Dakota~20K0.98×
25Illinois~300K0.97×
26Maryland~100K0.97×
27Iowa~70K0.97×
28Nebraska~40K0.97×
29South Dakota~20K0.96×
30New Jersey~200K0.95×
31Indiana~100K0.95×
32Missouri~100K0.95×
33Nevada~80K0.95×
34Idaho~40K0.95×
35Washington, District of Columbia~20K0.95×
36Delaware~20K0.95×
37Minnesota~100K0.94×
38Kansas~60K0.94×
39Tennessee~200K0.93×
40Utah~70K0.92×
41New Mexico~40K0.92×
42Montana~20K0.89×
43Pennsylvania~200K0.88×
44Vermont~10K0.88×
45Ohio~200K0.87×
46Michigan~200K0.87×
47Wisconsin~100K0.87×
48New Hampshire~30K0.87×
49Colorado~100K0.83×
50Arizona~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Shellfish, United States
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shellfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shellfish audience
#·InterestCategoryAffinity×
01Marine mammalPets & Animals10.83×
02ClamFood & Beverages10.44×
03Commercial fishingBusiness & Career7.96×
04DolphinPets & Animals6.74×
05ShrimpFood & Beverages5.60×
06Cuisine of the United StatesFood & Beverages5.44×
07SeafoodFood & Beverages4.78×
08SeaTravel & Leisure4.47×
09Chain storeShopping3.65×
10LouisianaTravel & Leisure3.45×
11MeatFood & Beverages3.35×
12Take-outFood & Beverages3.24×
13IndividualPolitics & Society3.19×
14Texas RoadhouseFood & Beverages3.13×
15Southern United StatesTravel & Leisure3.08×
16FishPets & Animals2.94×
17GrillingFood & Beverages2.74×
18RecreationTravel & Leisure2.58×
19BarbecueFood & Beverages2.43×
20HobbyHome & Garden2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shellfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shellfish audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.05×
SpiritualityBALANCE1.86×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shellfish audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.76×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shellfish have in United States?

Shellfish has an estimated audience of 8,426,006 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shellfish fans?

58.7% of Shellfish fans are female, 41.3% are male, with an average age of 43.6 years.

03

Which brands do Shellfish fans like most?

Shellfish fans show strongest brand affinity for Marine mammal (10.83×), Clam (10.44×), and Seafood (4.78×) over the country average.

04

Where do Shellfish fans live in United States?

Shellfish fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Shellfish fans also like?

Beyond Shellfish itself, the audience over-indexes on Clam (10.44×), Seafood (4.78×), Meat (3.35×), and Cuisine of the United States (5.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shellfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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