Shellfish Audience in United States

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Shellfish has an estimated audience of 8,426,006 people in United States. 58.7% are female, 41.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Marine mammal, Clam, Seafood, Meat, Cuisine of the United States.

The average Shellfish fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marine mammal, Clam, Seafood, with strongest over-indexing on Marine mammal (10.83× the country average). Demographically, the Shellfish audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Shellfish fans

Demographic split for Shellfish audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.6
Estimated audience size8,426,006

Audience persona

The typical Shellfish fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Marine mammal.

Top regions in United States

Top regions ranked by reach for Shellfish in United States
RegionReachAffinity
California1,338,5801.44×
Texas968,1401.34×
Florida724,0201.27×
New York603,7741.28×
Georgia323,3321.25×
Illinois309,5021.1×
North Carolina292,7391.15×
Washington270,9681.6×
Pennsylvania263,5020.93×
Virginia249,5461.22×
New Jersey241,9321.13×
Ohio225,3470.87×
Massachusetts210,6961.27×
Michigan186,3090.85×
Arizona163,8970.95×
Maryland152,4401.05×
Tennessee148,9390.88×
Indiana142,9770.93×
South Carolina130,8001.03×
Colorado115,4640.87×
Louisiana114,9061.06×
Missouri113,7040.84×
Alabama113,6730.97×
Minnesota109,9310.91×
Oregon104,1271.08×
Wisconsin102,7440.81×
Kentucky99,8670.95×
Connecticut99,2571.17×
Nevada89,1641.09×
Oklahoma82,0570.88×
Utah69,0420.91×
Arkansas65,6520.95×
Mississippi59,6610.86×
Iowa59,4980.86×
Kansas58,8250.89×
Hawaii56,0491.55×
Nebraska36,1370.86×
New Mexico35,7100.85×
Idaho33,8030.8×
Maine33,2481.1×
Washington, District of Columbia29,7791.18×
Rhode Island29,3611.09×
West Virginia25,8910.66×
New Hampshire24,3980.73×
Delaware21,0980.91×
Alaska20,1951.12×
South Dakota15,5880.8×
Montana15,4040.66×
North Dakota13,4360.78×
Vermont9,7810.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shellfish audience
BrandAffinityCategory
Marine mammal10.83×Pets & Animals
Clam10.44×Food & Beverages
Seafood4.78×Food & Beverages
Meat3.35×Food & Beverages
Cuisine of the United States5.44×Food & Beverages
Texas Roadhouse3.13×Food & Beverages
Commercial fishing7.96×Business & Career
Sea4.47×Travel & Leisure
Dolphin6.74×Pets & Animals
Shrimp5.6×Food & Beverages
Individual3.19×Politics & Society
Southern United States3.08×Travel & Leisure
Fish2.94×Pets & Animals
Chain store3.65×Shopping
Louisiana3.45×Travel & Leisure
Recreation2.58×Travel & Leisure
Take-out3.24×Food & Beverages
Hobby2.31×Home & Garden
Grilling2.74×Food & Beverages
Barbecue2.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shellfish audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
LGBTQ+ IdentityOPEN1.59
IndulgenceJOY1.59
Urban LifestyleOPEN1.47
Luxury OrientationPREMIUM1.43
Convenience OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Shellfish
CountryShare
United States37.3%
Japan4.3%
Mexico4.0%

See Shellfish audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Shellfish have in United States?

Shellfish has an estimated audience of 8,426,006 people in United States, concentrated in California and Texas.

What is the gender split and age of Shellfish fans?

58.7% of Shellfish fans are female, 41.3% are male, with an average age of 43.6 years.

Which brands do Shellfish fans like most?

Shellfish fans show strongest brand affinity for Marine mammal (10.83×), Clam (10.44×), and Seafood (4.78×) over the country average.

Where do Shellfish fans live in United States?

Shellfish fans in United States are most concentrated in California (reach 1,338,580), Texas (reach 968,140), and Florida (reach 724,020). These three regions account for the largest share of the active audience.

What other brands do Shellfish fans also like?

Beyond Shellfish itself, the audience over-indexes on Clam (10.44×), Seafood (4.78×), Meat (3.35×), and Cuisine of the United States (5.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shellfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.