Rascasse Audience Intelligence

Marine mammal Audience in United States

A data profile of the people who buy, follow and care about Marine mammal in United States — modelled from more than twelve digital signal sources. Marine mammal has an estimated audience of 10,436,819 people in United States.

#2210among Topic in United States#89in Pets & Animals

The average Marine mammal fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Snorkeling, Shellfish, Shrimp, with strongest over-indexing on Snorkeling (13.52× the country average).

Demographically, the Marine mammal audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marine mammal fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Snorkeling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marine mammal profile in United States.

Audience size
10.4M
in United States
Gender
60.8%♀
39.2% male
Age
46.5
average years
Country rank
#3432
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marine mammal fans

60.8% are female, 39.2% are male, average age 46.5.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Marine mammal audience in United States
MetricValue
Female60.8%
Male39.2%
Average age46.5
Estimated audience size10,436,819
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Marine mammal audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4925%
50+39%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Marine mammal audience comes from United States.

Worldwide audience distribution share by country for Marine mammal
CountryShare
United States51.0%
United Kingdom5.0%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marine mammal audience in United States is strongest.

Fig. 05

Top regions by affinity

Marine mammal fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.49×
02Alaska~30K1.48×
03Washington~300K1.33×
04Maine~50K1.30×
05California~1.5M1.21×
06Oregon~100K1.20×
07Florida~800K1.15×
08South Carolina~200K1.07×
09Massachusetts~200K1.06×
10New Hampshire~40K1.05×
11Vermont~20K1.04×
12Connecticut~100K1.02×
13Mississippi~90K1.02×
14Kansas~80K1.02×
15Virginia~300K1.01×
16Idaho~50K1.01×
17North Carolina~300K1.00×
18Minnesota~100K1.00×
19Utah~90K1.00×
20Iowa~90K1.00×
21Rhode Island~30K1.00×
22South Dakota~20K1.00×
23Nevada~100K0.99×
24Montana~30K0.99×
25Washington, District of Columbia~30K0.97×
26Delaware~30K0.97×
27Indiana~200K0.96×
28Missouri~200K0.96×
29North Dakota~20K0.96×
30Nebraska~50K0.95×
31Maryland~200K0.94×
32Kentucky~100K0.94×
33Wisconsin~100K0.93×
34Louisiana~100K0.93×
35West Virginia~50K0.93×
36Colorado~200K0.92×
37Oklahoma~100K0.92×
38New Mexico~50K0.92×
39Georgia~300K0.91×
40Texas~800K0.90×
41Ohio~300K0.90×
42Alabama~100K0.90×
43Arkansas~80K0.90×
44Pennsylvania~300K0.88×
45Michigan~200K0.88×
46Arizona~200K0.87×
47Illinois~300K0.86×
48New York~500K0.85×
49New Jersey~200K0.85×
50Tennessee~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Marine mammal, United States
0.82×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marine mammal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marine mammal audience
#·InterestCategoryAffinity×
01SnorkelingSports13.52×
02ShellfishFood & Beverages10.83×
03ShrimpFood & Beverages6.87×
04Mineral waterFood & Beverages5.09×
05Microwave ovenHome & Garden4.13×
06Non-alcoholic beverageFood & Beverages3.73×
07Web serverTechnology & Electronics3.48×
08MotorboatCars & Mobility3.45×
09CappuccinoFood & Beverages3.36×
10Rail transportTravel & Leisure2.56×
11Internet celebrityInternet & Social Media2.33×
12DoughFood & Beverages2.28×
13Street foodFood & Beverages2.18×
14GeneticsKids & Family1.85×
15Hardware storeHome & Garden1.85×
16Take-outFood & Beverages1.81×
17United Parcel ServiceBusiness & Career1.80×
18RadioTechnology & Electronics1.62×
19TMZInternet & Social Media1.60×
20MSNNews1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marine mammal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marine mammal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Community OrientationOPEN1.58×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marine mammal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marine mammal have in United States?

Marine mammal has an estimated audience of 10,436,819 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Marine mammal fans?

60.8% of Marine mammal fans are female, 39.2% are male, with an average age of 46.5 years.

03

Which brands do Marine mammal fans like most?

Marine mammal fans show strongest brand affinity for Snorkeling (13.52×), Shellfish (10.83×), and Shrimp (6.87×) over the country average.

04

Where do Marine mammal fans live in United States?

Marine mammal fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~800K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Marine mammal fans also like?

Beyond Marine mammal itself, the audience over-indexes on Shellfish (10.83×), Shrimp (6.87×), Microwave oven (4.13×), and Mineral water (5.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Marine mammal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marine mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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