Snorkeling Audience in United States

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Snorkeling has an estimated audience of 7,960,601 people in United States. 49.8% are female, 50.2% are male, average age 40.2. Top regions: California, Florida, Texas. Top brand affinities: Marine mammal, Diving equipment, Diving mask, Finswimming, Whale.

The average Snorkeling fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Marine mammal, Diving equipment, Diving mask, with strongest over-indexing on Marine mammal (13.52× the country average). Demographically, the Snorkeling audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Snorkeling fans

Demographic split for Snorkeling audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.2
Estimated audience size7,960,601

Audience persona

The typical Snorkeling fan in United States is balanced, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Marine mammal.

Top regions in United States

Top regions ranked by reach for Snorkeling in United States
RegionReachAffinity
California1,055,0191.21×
Florida865,8981.61×
Texas637,5040.93×
Hawaii465,11713.59×
New York429,7830.97×
Illinois210,8210.79×
Georgia197,6880.81×
Washington190,0241.19×
Pennsylvania188,4510.7×
New Jersey188,1070.93×
North Carolina176,8370.74×
Virginia171,0900.88×
Michigan157,3620.76×
Ohio150,8570.62×
Massachusetts149,1570.95×
Maryland115,8880.85×
Arizona115,6340.71×
Colorado110,7430.88×
Indiana96,9600.67×
Tennessee94,5920.59×
Minnesota91,9550.81×
Missouri91,4870.71×
Wisconsin82,3360.69×
Oregon81,5550.89×
South Carolina74,0760.62×
Alabama67,1520.6×
Utah66,2980.93×
Louisiana60,7840.59×
Connecticut59,3990.74×
Kentucky57,6670.58×
Nevada56,4230.73×
Oklahoma50,1610.57×
Kansas47,2200.75×
Iowa39,5760.6×
Mississippi38,7290.59×
Arkansas37,1300.57×
Idaho29,2140.73×
Nebraska27,9070.7×
New Mexico24,2400.61×
Washington, District of Columbia23,5230.98×
New Hampshire18,8370.6×
Rhode Island16,3100.64×
Maine16,0320.56×
Alaska15,4900.91×
West Virginia15,2690.41×
Montana13,5030.61×
Delaware12,3220.56×
North Dakota10,5090.64×
South Dakota10,3580.56×
Vermont8,7800.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snorkeling audience
BrandAffinityCategory
Marine mammal13.52×Pets & Animals
Diving equipment13.09×Sports
Diving mask18.83×Sports
Finswimming13.43×Sports
Whale5.74×Pets & Animals
Recreational dive sites12.48×Travel & Leisure
Species5.09×Pets & Animals
Underwater sports14.16×Sports
New York City1.56×Travel & Leisure
Scuba diving3.83×Travel & Leisure
Kayak fishing3.82×Sports
Australia1.85×Travel & Leisure
Reason2.37×Health
Boats1.58×Cars & Mobility
Resort1.53×Travel & Leisure
Fishing rod2.82×Sports
Underwater diving3.65×Sports
Spearfishing2.77×Sports
Google Flights1.97×Travel & Leisure
Turkey hunting2.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snorkeling audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL2.08
TravellingTHRILL1.85
SustainabilityBALANCE1.65
Sports ActivityPOWER1.55
IndulgenceJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Snorkeling
CountryShare
United States18.0%
Japan10.7%
China5.9%

See Snorkeling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Snorkeling have in United States?

Snorkeling has an estimated audience of 7,960,601 people in United States, concentrated in California and Florida.

What is the gender split and age of Snorkeling fans?

49.8% of Snorkeling fans are female, 50.2% are male, with an average age of 40.2 years.

Which brands do Snorkeling fans like most?

Snorkeling fans show strongest brand affinity for Marine mammal (13.52×), Diving equipment (13.09×), and Diving mask (18.83×) over the country average.

Where do Snorkeling fans live in United States?

Snorkeling fans in United States are most concentrated in California (reach 1,055,019), Florida (reach 865,898), and Texas (reach 637,504). These three regions account for the largest share of the active audience.

What other brands do Snorkeling fans also like?

Beyond Snorkeling itself, the audience over-indexes on Diving equipment (13.09×), Diving mask (18.83×), Finswimming (13.43×), and Whale (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snorkeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.