Rascasse Audience Intelligence

Underwater sports Audience in United States

A data profile of the people who buy, follow and care about Underwater sports in United States — modelled from more than twelve digital signal sources. Underwater sports has an estimated audience of 1,189,320 people in United States.

#215among Sport in United States#8090among Topic in United States#1941in Sports

The average Underwater sports fan in United States is 39.1 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Snorkeling, Diving, Wildlife photography, with strongest over-indexing on Snorkeling (14.16× the country average).

Demographically, the Underwater sports audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underwater sports fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Snorkeling.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underwater sports profile in United States.

Audience size
1.2M
in United States
Gender
41.2%♀
58.8% male
Age
39.1
average years
Country rank
#21005
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underwater sports fans

41.2% are female, 58.8% are male, average age 39.1.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Underwater sports audience in United States
MetricValue
Female41.2%
Male58.8%
Average age39.1
Estimated audience size1,189,320
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Underwater sports audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Underwater sports audience comes from United States.

Worldwide audience distribution share by country for Underwater sports
CountryShare
United States28.9%
Japan7.4%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underwater sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Underwater sports fans by region: top regions in United States
#RegionReachAffinity×
01Washington~800K33.99×
02Alaska~3K1.16×
03Montana~3K1.04×
04Delaware~3K1.00×
05West Virginia~5K0.99×
06Rhode Island~4K0.99×
07Vermont~2K0.99×
08Maine~4K0.98×
09North Dakota~2K0.98×
10New Hampshire~5K0.97×
11South Dakota~3K0.97×
12Hawaii~5K0.96×
13New Mexico~6K0.95×
14Idaho~6K0.95×
15Washington, District of Columbia~3K0.94×
16Mississippi~9K0.93×
17Nebraska~6K0.93×
18Arkansas~9K0.92×
19Kansas~8K0.90×
20Iowa~9K0.89×
21Louisiana~10K0.88×
22Oklahoma~10K0.88×
23Alabama~10K0.87×
24Kentucky~10K0.87×
25Connecticut~10K0.87×
26Nevada~10K0.87×
27Utah~9K0.87×
28South Carolina~20K0.86×
29Tennessee~20K0.85×
30Indiana~20K0.85×
31Missouri~20K0.85×
32Wisconsin~20K0.85×
33Maryland~20K0.84×
34Colorado~20K0.84×
35Minnesota~10K0.84×
36Oregon~10K0.84×
37Michigan~30K0.83×
38Virginia~20K0.83×
39Arizona~20K0.83×
40Massachusetts~20K0.83×
41Georgia~30K0.82×
42New Jersey~20K0.82×
43Pennsylvania~30K0.81×
44Ohio~30K0.81×
45Illinois~30K0.80×
46North Carolina~30K0.79×
47New York~50K0.71×
48Florida~50K0.64×
49Texas~60K0.63×
50California~70K0.52×
Fig. 06

Affinity by region

Affinity by region — Underwater sports, United States
0.52×1.00×33.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underwater sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underwater sports audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure27.11×
02Swiss MadeBusiness & Career26.61×
03Drone racingSports23.41×
04SnorkelingSports14.16×
05BodrumTravel & Leisure13.95×
06International educationBusiness & Career12.15×
07DivingSports10.34×
08Christoph WaltzMovies & TV9.35×
09Crazy, Stupid, Love.Movies & TV8.47×
10Standup paddleboardingSports5.78×
11Wildlife photographyTechnology & Electronics5.75×
12Minnesota WildSports5.50×
13Extreme sportSports4.55×
14Antique carCars & Mobility4.54×
15Alpine skiingSports4.43×
16Travel photographyTechnology & Electronics3.78×
17Obsessed (2009 film)Movies & TV3.46×
18Digital photographyBusiness & Career2.54×
19FIFA World CupSports1.61×
20Do it yourself (DIY)Home & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underwater sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underwater sports audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.33×
Risk AppetiteTHRILL2.83×
TravellingTHRILL2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underwater sports audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Social Media UsageJOY0.77×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underwater sports have in United States?

Underwater sports has an estimated audience of 1,189,320 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Underwater sports fans?

41.2% of Underwater sports fans are female, 58.8% are male, with an average age of 39.1 years.

03

Which brands do Underwater sports fans like most?

Underwater sports fans show strongest brand affinity for Snorkeling (14.16×), Diving (10.34×), and Wildlife photography (5.75×) over the country average.

04

Where do Underwater sports fans live in United States?

Underwater sports fans in United States are most concentrated in Washington (reach ~800K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Underwater sports fans also like?

Beyond Underwater sports itself, the audience over-indexes on Diving (10.34×), Wildlife photography (5.75×), Cultural tourism (27.11×), and International education (12.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Underwater sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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