Underwater sports Audience in United States

Underwater sports logo

Underwater sports has an estimated audience of 1,189,320 people in United States. 41.2% are female, 58.8% are male, average age 39.1. Top regions: Washington, California, Texas. Top brand affinities: Keene, New Hampshire, Natural rubber, Hibachi, Urban Outfitters, Product design.

The average Underwater sports fan in United States is 39.1 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Keene, New Hampshire, Natural rubber, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Underwater sports audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Underwater sports fans

Demographic split for Underwater sports audience in United States
MetricValue
Female41.2%
Male58.8%
Average age39.1
Estimated audience size1,189,320

Audience persona

The typical Underwater sports fan in United States is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Underwater sports in United States
RegionReachAffinity
Washington510,67221.41×
California26,2120.2×
Texas17,3470.17×
Florida17,0210.21×
New York9,7230.15×
North Carolina7,4110.21×
Oregon7,1920.53×
Mississippi6,9660.71×
Louisiana6,1940.4×
Arkansas6,1890.63×
Ohio6,1510.17×
Oklahoma6,0520.46×
Kentucky5,9560.4×
Alabama5,7660.35×
West Virginia5,7511.04×
Alaska5,7392.26×
Tennessee5,4930.23×
South Carolina5,4530.3×
Pennsylvania5,4500.14×
Indiana5,3130.24×
Kansas5,3120.57×
Idaho5,3110.89×
Georgia5,3090.14×
Michigan5,3070.17×
Missouri5,1460.27×
Illinois5,1120.13×
Arizona5,0830.21×
Minnesota5,0790.3×
Hawaii5,0730.99×
Iowa5,0430.51×
New Mexico5,0360.84×
Montana5,0031.52×
Wisconsin4,8720.27×
Virginia4,8600.17×
New Jersey4,8240.16×
New Hampshire4,7391.01×
Massachusetts4,6680.2×
Wyoming4,6522.64×
Nebraska4,6400.78×
Connecticut4,6330.39×
Nevada4,6010.4×
Rhode Island4,5761.21×
Maine4,5731.07×
Colorado4,5440.24×
Utah4,5150.42×
Maryland4,4630.22×
Delaware4,0981.25×
Washington, District of Columbia2,9590.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underwater sports audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber6.04×Cars & Mobility
Hibachi17.09×Food & Beverages
Urban Outfitters3.92×Shopping
Product design4.11×Business & Career
Embroidery Library28.76×Home & Garden
Wok11.42×Food & Beverages
Stamp collecting8.07×Home & Garden
UK garage9×Music & Radio
Electrolyte7.61×Health
Goop8.04×Internet & Social Media
Bank account3.65×Business & Career
Governor of Michigan10.87×Politics & Society
Vocal harmony6.55×Music & Radio
Collectable2.09×Kids & Family
Elsword20×Games
Grinch4.88×Movies & TV
Grace Slick10.12×Music & Radio
Google Home7.12×Technology & Electronics
Cherish (group)11.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underwater sports audience
TraitClusterScore
Risk AppetiteTHRILL2.5
LGBTQ+ IdentityOPEN2.43
PatriotismCONSERVATISM2.25
Sports ActivityPOWER2.22
SustainabilityBALANCE2.12
Luxury OrientationPREMIUM2.01

Worldwide distribution

Worldwide audience distribution share by country for Underwater sports
CountryShare
United States28.9%
Japan7.4%
Italy6.1%

See Underwater sports audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Underwater sports have in United States?

Underwater sports has an estimated audience of 1,189,320 people in United States, concentrated in Washington and California.

What is the gender split and age of Underwater sports fans?

41.2% of Underwater sports fans are female, 58.8% are male, with an average age of 39.1 years.

Which brands do Underwater sports fans like most?

Underwater sports fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (6.04×), and Hibachi (17.09×) over the country average.

Where do Underwater sports fans live in United States?

Underwater sports fans in United States are most concentrated in Washington (reach 510,672), California (reach 26,212), and Texas (reach 17,347). These three regions account for the largest share of the active audience.

What other brands do Underwater sports fans also like?

Beyond Underwater sports itself, the audience over-indexes on Natural rubber (6.04×), Hibachi (17.09×), Urban Outfitters (3.92×), and Product design (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underwater sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.