Swiss Made Audience in United States

Swiss Made logo

Swiss Made has an estimated audience of 546,217 people in United States. 24.8% are female, 75.2% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Horology, Diving watch, Automatic watch, The Dandy Warhols, Watch strap.

The average Swiss Made fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horology, Diving watch, Automatic watch, with strongest over-indexing on Horology (65.14× the country average). Demographically, the Swiss Made audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Swiss Made fans

Demographic split for Swiss Made audience in United States
MetricValue
Female24.8%
Male75.2%
Average age43.7
Estimated audience size546,217

Audience persona

The typical Swiss Made fan in United States is more male, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Horology.

Top regions in United States

Top regions ranked by reach for Swiss Made in United States
RegionReachAffinity
California49,0790.82×
Texas29,4290.63×
New York24,6010.81×
Florida21,1420.57×
Illinois9,7510.54×
New Jersey9,2180.66×
Georgia8,8770.53×
Virginia8,3580.63×
Indiana7,9750.8×
Pennsylvania7,7370.42×
Massachusetts6,6900.62×
North Carolina6,6480.4×
Michigan6,5910.46×
Washington6,0950.56×
Ohio5,8570.35×
Arizona5,3420.48×
Louisiana4,8080.68×
Colorado4,7750.55×
Kentucky4,6240.68×
Wisconsin4,5390.55×
Alabama4,4760.59×
Maryland4,3890.47×
Mississippi4,3260.96×
Tennessee4,2640.39×
Missouri4,2610.48×
Nevada4,0480.77×
Oregon3,9960.64×
South Carolina3,9510.48×
Arkansas3,8430.85×
Oklahoma3,7590.62×
West Virginia3,5721.4×
Alaska3,5643.05×
Minnesota3,3790.43×
Kansas3,2990.77×
Idaho3,2981.2×
Hawaii3,1511.34×
Iowa3,1320.7×
Connecticut3,1170.57×
Montana3,1072.05×
South Dakota3,0672.43×
North Dakota2,9862.66×
New Hampshire2,9431.37×
Wyoming2,8893.57×
Nebraska2,8821.05×
New Mexico2,8671.05×
Rhode Island2,8421.63×
Maine2,8401.45×
Utah2,8040.57×
Vermont2,7952.91×
Delaware2,5451.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swiss Made audience
BrandAffinityCategory
Horology65.14×Business & Career
Diving watch94.4×Fashion & Accessoires
Automatic watch32.51×Fashion & Accessoires
The Dandy Warhols181.18×Music & Radio
Watch strap31.9×Fashion & Accessoires
Watchmaker24.94×Fashion & Accessoires
Environmental design83.71×Business & Career
Chronograph47.91×Fashion & Accessoires
Orient Watch70.33×Fashion & Accessoires
Clock10.67×Fashion & Accessoires
Star (Turkish newspaper)20.17×News
Mechanical watch19.46×Fashion & Accessoires
Open Water Diver50.07×
Pocket watch17.21×Fashion & Accessoires
Hamilton Watch Company31.56×Fashion & Accessoires
Glashütte38.97×Travel & Leisure
Watch6.01×Fashion & Accessoires
Wrist10.99×Fashion & Accessoires
Manufacture d'horlogerie23.19×Fashion & Accessoires
Deep diving35.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swiss Made audience
TraitClusterScore
Luxury OrientationPREMIUM16.61
Quality AwarenessPREMIUM2.06
Design AffinityPREMIUM2.01
IndulgenceJOY2
IndividualismJOY1.88
PatriotismCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for Swiss Made
CountryShare
United States11.4%
Switzerland11.0%
United Kingdom6.3%

See Swiss Made audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Swiss Made have in United States?

Swiss Made has an estimated audience of 546,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Swiss Made fans?

24.8% of Swiss Made fans are female, 75.2% are male, with an average age of 43.7 years.

Which brands do Swiss Made fans like most?

Swiss Made fans show strongest brand affinity for Horology (65.14×), Diving watch (94.4×), and Automatic watch (32.51×) over the country average.

Where do Swiss Made fans live in United States?

Swiss Made fans in United States are most concentrated in California (reach 49,079), Texas (reach 29,429), and New York (reach 24,601). These three regions account for the largest share of the active audience.

What other brands do Swiss Made fans also like?

Beyond Swiss Made itself, the audience over-indexes on Diving watch (94.4×), Automatic watch (32.51×), The Dandy Warhols (181.18×), and Watch strap (31.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swiss Made. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.