Rascasse Audience Intelligence

Swiss Made Audience in United States

A data profile of the people who buy, follow and care about Swiss Made in United States — modelled from more than twelve digital signal sources. Swiss Made has an estimated audience of 546,217 people in United States.

#11039among Topic in United States#2166in Business & Career

The average Swiss Made fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Horology, Diving watch, Automatic watch, with strongest over-indexing on Horology (65.14× the country average).

Demographically, the Swiss Made audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swiss Made fan in United States is more male, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Horology.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swiss Made profile in United States.

Audience size
546K
in United States
Gender
24.8%♀
75.2% male
Age
43.7
average years
Country rank
#34789
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swiss Made fans

24.8% are female, 75.2% are male, average age 43.7.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Swiss Made audience in United States
MetricValue
Female24.8%
Male75.2%
Average age43.7
Estimated audience size546,217
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Swiss Made audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4928%
50+26%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Swiss Made audience comes from United States.

Worldwide audience distribution share by country for Swiss Made
CountryShare
United States11.4%
Switzerland11.0%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swiss Made audience in United States is strongest.

Fig. 05

Top regions by affinity

Swiss Made fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.35×
02Vermont~1K1.32×
03Montana~2K1.24×
04North Dakota~1K1.23×
05South Dakota~2K1.21×
06Rhode Island~2K1.13×
07Delaware~2K1.12×
08New Hampshire~2K1.09×
09Maine~2K1.09×
10Hawaii~3K1.07×
11Idaho~3K1.06×
12West Virginia~3K1.05×
13Washington, District of Columbia~2K1.03×
14New Mexico~3K1.02×
15Nebraska~3K1.02×
16Mississippi~5K1.01×
17Arkansas~4K0.98×
18Kansas~4K0.96×
19Indiana~10K0.95×
20Iowa~4K0.94×
21Louisiana~7K0.93×
22Oklahoma~6K0.93×
23Nevada~5K0.93×
24New York~30K0.92×
25Kentucky~6K0.92×
26Oregon~6K0.92×
27Connecticut~5K0.92×
28Utah~5K0.92×
29Alabama~7K0.90×
30California~50K0.89×
31South Carolina~7K0.89×
32Missouri~8K0.88×
33Wisconsin~7K0.88×
34Washington~10K0.87×
35Tennessee~9K0.87×
36Colorado~7K0.87×
37Minnesota~7K0.87×
38Massachusetts~9K0.86×
39Maryland~8K0.86×
40Arizona~9K0.85×
41New Jersey~10K0.84×
42Virginia~10K0.84×
43Michigan~10K0.82×
44Georgia~10K0.81×
45Ohio~10K0.80×
46North Carolina~10K0.80×
47Illinois~10K0.79×
48Pennsylvania~10K0.78×
49Florida~30K0.76×
50Texas~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Swiss Made, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swiss Made audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swiss Made audience
#·InterestCategoryAffinity×
01The Dandy WarholsMusic & Radio181.18×
02Diving watchFashion & Accessoires94.40×
03Environmental designBusiness & Career83.71×
04Orient WatchFashion & Accessoires70.33×
05HorologyBusiness & Career65.14×
06Open Water DiverTopic50.07×
07ChronographFashion & Accessoires47.91×
08GlashütteTravel & Leisure38.97×
09Automatic watchFashion & Accessoires32.51×
10Watch strapFashion & Accessoires31.90×
11Hamilton Watch CompanyFashion & Accessoires31.56×
12WatchmakerFashion & Accessoires24.94×
13Grand SeikoFashion & Accessoires24.55×
14Manufacture d'horlogerieFashion & Accessoires23.19×
15Star (Turkish newspaper)News20.17×
16Mechanical watchFashion & Accessoires19.46×
17Pocket watchFashion & Accessoires17.21×
18WristFashion & Accessoires10.99×
19ClockFashion & Accessoires10.67×
20WatchFashion & Accessoires6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swiss Made audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swiss Made audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM7.13×
PatriotismCONSERVATISM1.85×
Quality AwarenessPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swiss Made audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
ExtroversionTHRILL0.92×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swiss Made have in United States?

Swiss Made has an estimated audience of 546,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swiss Made fans?

24.8% of Swiss Made fans are female, 75.2% are male, with an average age of 43.7 years.

03

Which brands do Swiss Made fans like most?

Swiss Made fans show strongest brand affinity for Horology (65.14×), Diving watch (94.4×), and Automatic watch (32.51×) over the country average.

04

Where do Swiss Made fans live in United States?

Swiss Made fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Swiss Made fans also like?

Beyond Swiss Made itself, the audience over-indexes on Diving watch (94.4×), Automatic watch (32.51×), Watch strap (31.9×), and The Dandy Warhols (181.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Swiss Made audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swiss Made. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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