Horology Audience in United States

Horology has an estimated audience of 3,125,956 people in United States. 42.5% are female, 57.5% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Finnair, Moto Guzzi, Luxury Watches, Capital One, Google Maps.

The average Horology fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Moto Guzzi, Luxury Watches, with strongest over-indexing on Finnair (675× the country average). Demographically, the Horology audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Horology fans

Demographic split for Horology audience in United States
MetricValue
Female42.5%
Male57.5%
Average age40.5
Estimated audience size3,125,956

Audience persona

The typical Horology fan in United States is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Horology in United States
RegionReachAffinity
California394,2151.15×
Texas257,5410.96×
New York230,3541.32×
Florida183,5140.87×
Illinois108,8741.05×
Pennsylvania108,7141.03×
North Carolina97,7001.04×
Georgia96,9081.01×
Virginia89,8651.18×
Ohio87,4330.91×
New Jersey84,7311.07×
Washington80,0371.28×
Michigan78,6150.96×
Massachusetts73,8411.2×
Tennessee60,7630.97×
Arizona60,1100.94×
Maryland59,7371.11×
Colorado58,8991.2×
Indiana55,1250.97×
Missouri47,1920.94×
Minnesota44,5390.99×
Wisconsin43,9860.94×
Oregon42,9581.2×
South Carolina42,0420.89×
Alabama37,1780.85×
Connecticut34,2571.09×
Kentucky34,1410.87×
Louisiana33,1950.82×
Utah32,7381.17×
Oklahoma31,9160.92×
Nevada28,2180.93×
Kansas23,7490.96×
Arkansas22,8800.89×
Iowa21,3900.83×
Mississippi21,1630.82×
Idaho17,5031.12×
New Mexico14,5520.93×
Hawaii14,5391.08×
Washington, District of Columbia13,9911.49×
New Hampshire13,0371.06×
Nebraska12,7660.81×
Maine12,0571.08×
West Virginia11,2080.77×
Rhode Island9,4420.95×
Montana8,6030.99×
Delaware8,2200.95×
Alaska7,2371.08×
Vermont6,1911.13×
North Dakota5,0980.79×
South Dakota5,0950.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horology audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Moto Guzzi91.98×Cars & Mobility
Luxury Watches38.33×Fashion & Accessoires
Capital One11×Business & Career
Google Maps10.32×Internet & Social Media
TAG Heuer32.13×Fashion & Accessoires
CarGurus13.36×Cars & Mobility
Jared Leto28.18×Movies & TV
Watchmaker30.38×Fashion & Accessoires
Hublot32.58×Fashion & Accessoires
Indeed.com6.89×Business & Career
DeviantArt11.76×Internet & Social Media
Enterprise Rent-A-Car9.69×Cars & Mobility
Farfetch33.81×Shopping
Kendra Scott16.63×Fashion & Accessoires
ICloud13.58×Technology & Electronics
Beetlejuice6.78×Movies & TV
Jessica Simpson20.25×Music & Radio
Aaron Rodgers8.71×Sports
Circle K9.36×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horology audience
TraitClusterScore
Luxury OrientationPREMIUM15.44
Quality AwarenessPREMIUM2.38
Design AffinityPREMIUM2.08
Risk AppetiteTHRILL2.07
PatriotismCONSERVATISM2.01
Sports ActivityPOWER1.87

Worldwide distribution

Worldwide audience distribution share by country for Horology
CountryShare
United States15.4%
Italy8.4%
Japan7.1%

See Horology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Horology have in United States?

Horology has an estimated audience of 3,125,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Horology fans?

42.5% of Horology fans are female, 57.5% are male, with an average age of 40.5 years.

Which brands do Horology fans like most?

Horology fans show strongest brand affinity for Finnair (675×), Moto Guzzi (91.98×), and Luxury Watches (38.33×) over the country average.

Where do Horology fans live in United States?

Horology fans in United States are most concentrated in California (reach 394,215), Texas (reach 257,541), and New York (reach 230,354). These three regions account for the largest share of the active audience.

What other brands do Horology fans also like?

Beyond Horology itself, the audience over-indexes on Moto Guzzi (91.98×), Luxury Watches (38.33×), Capital One (11×), and Google Maps (10.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.