Chrono24 Audience in United States

Chrono24 logo

Chrono24 has an estimated audience of 1,342,081 people in United States. 27.5% are female, 72.5% are male, average age 37.3. Top regions: California, Florida, New York. Top brand affinities: Diving watch, Longines, Pocket watch, Mechanical watch, Oris (company).

The average Chrono24 fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Diving watch, Longines, Pocket watch, with strongest over-indexing on Diving watch (110.97× the country average). Demographically, the Chrono24 audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Watches

Demographics of Chrono24 fans

Demographic split for Chrono24 audience in United States
MetricValue
Female27.5%
Male72.5%
Average age37.3
Estimated audience size1,342,081

Audience persona

The typical Chrono24 fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Diving watch.

Top regions in United States

Top regions ranked by reach for Chrono24 in United States
RegionReachAffinity
California255,2601.73×
Florida170,6111.88×
New York167,4642.23×
Texas141,0931.22×
New Jersey66,4311.95×
Illinois61,0001.36×
Pennsylvania47,2841.05×
Massachusetts42,1001.59×
Georgia41,8781.01×
Virginia41,6341.27×
North Carolina40,2311×
Ohio33,6050.81×
Washington32,4801.21×
Michigan30,0220.86×
Arizona29,1691.06×
Maryland25,6361.11×
Colorado24,6041.16×
Connecticut24,1771.8×
Tennessee23,5650.88×
Nevada18,9341.46×
Indiana18,7020.76×
Missouri17,5720.81×
South Carolina16,9030.84×
Minnesota14,8650.77×
Louisiana13,7310.79×
Alabama13,2060.7×
Oregon13,1240.85×
Wisconsin13,0540.65×
Kentucky10,7640.64×
Utah9,9150.82×
Oklahoma9,8570.66×
Washington, District of Columbia9,0152.23×
Hawaii8,8131.53×
Kansas7,1900.68×
New Hampshire6,8711.3×
Rhode Island5,8651.37×
Arkansas5,7550.52×
Iowa5,5720.5×
Mississippi4,8670.44×
New Mexico4,7770.71×
Maine4,4840.93×
Idaho4,3240.64×
Nebraska4,2740.64×
West Virginia2,7590.44×
Delaware2,5900.7×
Montana2,0410.55×
Vermont1,9470.83×
Alaska1,8890.66×
North Dakota1,3220.48×
South Dakota1,1930.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chrono24 audience
BrandAffinityCategory
Diving watch110.97×Fashion & Accessoires
Longines32.85×Fashion & Accessoires
Pocket watch23.3×Fashion & Accessoires
Mechanical watch21.77×Fashion & Accessoires
Oris (company)48.24×Fashion & Accessoires
Watch strap25.26×Fashion & Accessoires
Ginza27.35×Shopping
Montblanc (company)29.18×Fashion & Accessoires
Automatic watch20.98×Fashion & Accessoires
Horology23.4×Business & Career
Swiss Made53.32×Business & Career
Breitling23.03×Fashion & Accessoires
Omega17.16×Fashion & Accessoires
Chronograph36.72×Fashion & Accessoires
TAG Heuer15.66×Fashion & Accessoires
Jomashop.com71.43×Shopping
Panerai19.97×Fashion & Accessoires
Marine chronometer83.33×Fashion & Accessoires
JM Bullion17.15×Shopping
Watch6.01×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chrono24 audience
TraitClusterScore
Luxury OrientationPREMIUM5.59
Quality AwarenessPREMIUM1.83
Design AffinityPREMIUM1.83
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.66
IndulgenceJOY1.65

Worldwide distribution

Worldwide audience distribution share by country for Chrono24
CountryShare
Italy15.4%
United States14.1%
Germany10.4%

See Chrono24 audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does Chrono24 have in United States?

Chrono24 has an estimated audience of 1,342,081 people in United States, concentrated in California and Florida.

What is the gender split and age of Chrono24 fans?

27.5% of Chrono24 fans are female, 72.5% are male, with an average age of 37.3 years.

Which brands do Chrono24 fans like most?

Chrono24 fans show strongest brand affinity for Diving watch (110.97×), Longines (32.85×), and Pocket watch (23.3×) over the country average.

Where do Chrono24 fans live in United States?

Chrono24 fans in United States are most concentrated in California (reach 255,260), Florida (reach 170,611), and New York (reach 167,464). These three regions account for the largest share of the active audience.

What other brands do Chrono24 fans also like?

Beyond Chrono24 itself, the audience over-indexes on Longines (32.85×), Pocket watch (23.3×), Mechanical watch (21.77×), and Oris (company) (48.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrono24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.