Rascasse Audience Intelligence

Chrono24 Audience in United States

A data profile of the people who buy, follow and care about Chrono24 in United States — modelled from more than twelve digital signal sources. Chrono24 has an estimated audience of 1,494,723 people in United States.

#8among Watches in United States#554among Website / Newspaper / Magazine in United States#304in Shopping

The average Chrono24 fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Diving watch, Longines, Pocket watch, with strongest over-indexing on Diving watch (110.97× the country average).

Demographically, the Chrono24 audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chrono24 fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Diving watch.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chrono24 profile in United States.

Audience size
1.5M
in United States
Gender
27.5%♀
72.5% male
Age
37.3
average years
Country rank
#17815
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Chrono24

27.5% are female, 72.5% are male, average age 37.3.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Chrono24 audience in United States
MetricValue
Female27.5%
Male72.5%
Average age37.3
Estimated audience size1,494,723
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Chrono24 audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3924%
40-4920%
50+12%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Chrono24 audience comes from United States.

Worldwide audience distribution share by country for Chrono24
CountryShare
Italy15.2%
United States15.0%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chrono24 audience in United States is strongest.

Fig. 05

Top regions by affinity

Chrono24 fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.01×
02Washington, District of Columbia~8K2.00×
03Connecticut~30K1.87×
04Florida~200K1.84×
05New Jersey~60K1.79×
06California~200K1.60×
07Hawaii~9K1.55×
08Massachusetts~40K1.51×
09Nevada~20K1.40×
10New Hampshire~7K1.26×
11Rhode Island~5K1.26×
12Illinois~60K1.23×
13Virginia~40K1.23×
14Texas~100K1.22×
15Colorado~20K1.18×
16Washington~30K1.17×
17Arizona~30K1.08×
18Maryland~20K1.06×
19Georgia~40K1.03×
20North Carolina~40K1.02×
21Pennsylvania~50K1.01×
22South Carolina~20K0.91×
23Tennessee~20K0.90×
24Maine~4K0.88×
25Alaska~3K0.88×
26Utah~10K0.86×
27Vermont~2K0.86×
28Michigan~30K0.85×
29Ohio~30K0.83×
30Missouri~20K0.82×
31Louisiana~10K0.82×
32Oregon~10K0.82×
33Minnesota~10K0.78×
34Delaware~3K0.78×
35New Mexico~5K0.77×
36Indiana~20K0.76×
37Alabama~10K0.75×
38Kansas~8K0.74×
39Idaho~5K0.74×
40Montana~3K0.73×
41Nebraska~5K0.71×
42Kentucky~10K0.70×
43Wisconsin~10K0.69×
44Oklahoma~10K0.69×
45Arkansas~7K0.62×
46North Dakota~2K0.62×
47Mississippi~7K0.59×
48Iowa~6K0.57×
49West Virginia~4K0.57×
50South Dakota~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Chrono24, United States
0.57×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chrono24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chrono24 audience
#·InterestCategoryAffinity×
01Diving watchFashion & Accessoires110.97×
02Marine chronometerFashion & Accessoires83.33×
03Jomashop.comShopping71.43×
04Swiss MadeBusiness & Career53.32×
05Oris (company)Fashion & Accessoires48.24×
06ChronographFashion & Accessoires36.72×
07LonginesFashion & Accessoires32.85×
08Montblanc (company)Fashion & Accessoires29.18×
09GinzaShopping27.35×
10Watch strapFashion & Accessoires25.26×
11HorologyBusiness & Career23.40×
12Pocket watchFashion & Accessoires23.30×
13BreitlingFashion & Accessoires23.03×
14Mechanical watchFashion & Accessoires21.77×
15Automatic watchFashion & Accessoires20.98×
16PaneraiFashion & Accessoires19.97×
17OmegaFashion & Accessoires17.16×
18JM BullionShopping17.15×
19TAG HeuerFashion & Accessoires15.66×
20WatchFashion & Accessoires6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chrono24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chrono24 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM7.78×
Family OrientationCONSERVATISM4.51×
Quality AwarenessPREMIUM4.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chrono24 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chrono24 have in United States?

Chrono24 has an estimated audience of 1,494,723 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Chrono24 fans?

27.5% of Chrono24 fans are female, 72.5% are male, with an average age of 37.3 years.

03

Which brands do Chrono24 fans like most?

Chrono24 fans show strongest brand affinity for Diving watch (110.97×), Longines (32.85×), and Pocket watch (23.3×) over the country average.

04

Where do Chrono24 fans live in United States?

Chrono24 fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chrono24 fans also like?

Beyond Chrono24 itself, the audience over-indexes on Longines (32.85×), Pocket watch (23.3×), Mechanical watch (21.77×), and Oris (company) (48.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in United States

See Chrono24 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrono24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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