Chronograph Audience in United States

Chronograph logo

Chronograph has an estimated audience of 1,017,046 people in United States. 14.4% are female, 85.6% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Grand Seiko, Diving watch, TAG Heuer, Mechanical watch, Automatic watch.

The average Chronograph fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grand Seiko, Diving watch, TAG Heuer, with strongest over-indexing on Grand Seiko (75.53× the country average). Demographically, the Chronograph audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Chronograph fans

Demographic split for Chronograph audience in United States
MetricValue
Female14.4%
Male85.6%
Average age42.8
Estimated audience size1,017,046

Audience persona

The typical Chronograph fan in United States is more male, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Grand Seiko.

Top regions in United States

Top regions ranked by reach for Chronograph in United States
RegionReachAffinity
California92,8480.83×
Texas66,6090.76×
New York59,2341.04×
Florida43,9960.64×
Pennsylvania30,4930.89×
Ohio25,3410.81×
Illinois25,1680.74×
North Carolina24,6700.81×
Georgia23,9580.76×
Michigan22,8290.86×
Virginia22,7220.92×
Washington22,0171.08×
Arizona18,9890.91×
New Jersey18,6590.72×
Tennessee18,5360.91×
Indiana17,6880.95×
Colorado17,6301.1×
Massachusetts17,1830.86×
Missouri17,0631.04×
Wisconsin15,5201.01×
Utah14,1171.55×
Oregon13,7271.18×
Alabama13,1340.92×
Minnesota13,0710.9×
Oklahoma12,0881.07×
Maryland11,7120.67×
Kentucky11,2750.88×
South Carolina11,2480.74×
Louisiana10,5920.81×
Idaho9,7061.9×
Iowa8,7561.04×
Kansas8,1481.02×
Connecticut7,9530.78×
Arkansas7,6750.92×
Nevada7,6280.78×
Montana6,8582.43×
Mississippi6,5480.78×
West Virginia5,4811.16×
Nebraska5,1191×
New Mexico4,5190.89×
Wyoming3,6142.4×
Maine3,4030.93×
South Dakota3,2881.4×
New Hampshire3,2170.8×
Alaska3,1841.46×
Hawaii3,1790.73×
North Dakota3,0761.47×
Washington, District of Columbia2,4530.8×
Rhode Island1,9110.59×
Vermont1,6160.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chronograph audience
BrandAffinityCategory
Grand Seiko75.53×Fashion & Accessoires
Diving watch80.45×Fashion & Accessoires
TAG Heuer21.64×Fashion & Accessoires
Mechanical watch20.76×Fashion & Accessoires
Automatic watch19.16×Fashion & Accessoires
Horology20.68×Business & Career
Power reserve85.77×
Panerai20.64×Fashion & Accessoires
Pocket watch17.64×Fashion & Accessoires
Swiss Made44.71×Business & Career
Watch strap17.72×Fashion & Accessoires
Longines20.15×Fashion & Accessoires
Omega13.38×Fashion & Accessoires
Quartz clock33.62×Fashion & Accessoires
Marine chronometer67.32×Fashion & Accessoires
Orient Watch43.68×Fashion & Accessoires
Oris55.31×Fashion & Accessoires
Seiko14.89×Fashion & Accessoires
Oris (company)26.22×Fashion & Accessoires
Zenith17.44×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chronograph audience
TraitClusterScore
Luxury OrientationPREMIUM31.08
Quality AwarenessPREMIUM1.94
Design AffinityPREMIUM1.68
IndulgenceJOY1.65
Early Adopter MentalityPOWER1.53
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Chronograph
CountryShare
Japan16.2%
United States12.3%
Germany6.1%

See Chronograph audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Chronograph have in United States?

Chronograph has an estimated audience of 1,017,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Chronograph fans?

14.4% of Chronograph fans are female, 85.6% are male, with an average age of 42.8 years.

Which brands do Chronograph fans like most?

Chronograph fans show strongest brand affinity for Grand Seiko (75.53×), Diving watch (80.45×), and TAG Heuer (21.64×) over the country average.

Where do Chronograph fans live in United States?

Chronograph fans in United States are most concentrated in California (reach 92,848), Texas (reach 66,609), and New York (reach 59,234). These three regions account for the largest share of the active audience.

What other brands do Chronograph fans also like?

Beyond Chronograph itself, the audience over-indexes on Diving watch (80.45×), TAG Heuer (21.64×), Mechanical watch (20.76×), and Automatic watch (19.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chronograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.