Rascasse Audience Intelligence

Chronograph Audience in United States

A data profile of the people who buy, follow and care about Chronograph in United States — modelled from more than twelve digital signal sources. Chronograph has an estimated audience of 1,017,046 people in United States.

#8610among Topic in United States#961in Fashion & Accessoires

The average Chronograph fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Grand Seiko, Diving watch, TAG Heuer, with strongest over-indexing on Grand Seiko (75.53× the country average).

Demographically, the Chronograph audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chronograph fan in United States is more male, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Grand Seiko.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chronograph profile in United States.

Audience size
1M
in United States
Gender
14.4%♀
85.6% male
Age
42.8
average years
Country rank
#23406
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chronograph fans

14.4% are female, 85.6% are male, average age 42.8.

Fig. 02

Gender split

14.4%
Female
85.6%
Male
Demographic split for Chronograph audience in United States
MetricValue
Female14.4%
Male85.6%
Average age42.8
Estimated audience size1,017,046
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Chronograph audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Chronograph audience comes from United States.

Worldwide audience distribution share by country for Chronograph
CountryShare
Japan16.2%
United States12.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chronograph audience in United States is strongest.

Fig. 05

Top regions by affinity

Chronograph fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K1.98×
02Wyoming~3K1.92×
03Idaho~8K1.51×
04South Dakota~3K1.34×
05Alaska~3K1.27×
06Utah~10K1.23×
07North Dakota~3K1.21×
08New York~60K1.10×
09Oklahoma~10K1.09×
10Oregon~10K1.08×
11West Virginia~5K1.08×
12Kansas~9K1.07×
13Arkansas~9K1.02×
14Colorado~20K1.00×
15New Mexico~5K1.00×
16Washington~20K0.99×
17Missouri~20K0.99×
18Alabama~10K0.96×
19Nebraska~5K0.96×
20Maine~3K0.95×
21Wisconsin~10K0.94×
22Kentucky~10K0.94×
23Virginia~20K0.93×
24Indiana~20K0.93×
25Mississippi~8K0.93×
26Iowa~8K0.93×
27New Hampshire~4K0.93×
28Pennsylvania~30K0.91×
29Minnesota~10K0.90×
30Washington, District of Columbia~3K0.89×
31Michigan~20K0.87×
32Hawaii~4K0.87×
33North Carolina~30K0.86×
34Rhode Island~3K0.86×
35Arizona~20K0.85×
36Massachusetts~20K0.85×
37Louisiana~10K0.85×
38South Carolina~10K0.84×
39Nevada~8K0.84×
40Delaware~2K0.83×
41Tennessee~20K0.82×
42California~90K0.81×
43Texas~70K0.81×
44Ohio~30K0.81×
45Connecticut~8K0.81×
46Georgia~30K0.80×
47Illinois~30K0.79×
48New Jersey~20K0.79×
49Maryland~10K0.71×
50Florida~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Chronograph, United States
0.67×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chronograph audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chronograph audience
#·InterestCategoryAffinity×
01Power reserveTopic85.77×
02Diving watchFashion & Accessoires80.45×
03Grand SeikoFashion & Accessoires75.53×
04Marine chronometerFashion & Accessoires67.32×
05OrisFashion & Accessoires55.31×
06Swiss MadeBusiness & Career44.71×
07Orient WatchFashion & Accessoires43.68×
08Quartz clockFashion & Accessoires33.62×
09Oris (company)Fashion & Accessoires26.22×
10TAG HeuerFashion & Accessoires21.64×
11Mechanical watchFashion & Accessoires20.76×
12HorologyBusiness & Career20.68×
13PaneraiFashion & Accessoires20.64×
14LonginesFashion & Accessoires20.15×
15Automatic watchFashion & Accessoires19.16×
16Watch strapFashion & Accessoires17.72×
17Pocket watchFashion & Accessoires17.64×
18ZenithFashion & Accessoires17.44×
19SeikoFashion & Accessoires14.89×
20OmegaFashion & Accessoires13.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chronograph audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chronograph audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.42×
Quality AwarenessPREMIUM2.08×
PatriotismCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chronograph audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Community OrientationOPEN0.78×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chronograph have in United States?

Chronograph has an estimated audience of 1,017,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chronograph fans?

14.4% of Chronograph fans are female, 85.6% are male, with an average age of 42.8 years.

03

Which brands do Chronograph fans like most?

Chronograph fans show strongest brand affinity for Grand Seiko (75.53×), Diving watch (80.45×), and TAG Heuer (21.64×) over the country average.

04

Where do Chronograph fans live in United States?

Chronograph fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Chronograph fans also like?

Beyond Chronograph itself, the audience over-indexes on Diving watch (80.45×), TAG Heuer (21.64×), Mechanical watch (20.76×), and Automatic watch (19.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Chronograph audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chronograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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