Omega Audience in United States

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Omega has an estimated audience of 4,714,465 people in United States. 32.6% are female, 67.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Luxury Watches, Autism Awareness, Diabetes mellitus awareness, Watchmaker, Hublot.

The average Omega fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Luxury Watches, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Luxury Watches (32.33× the country average). Demographically, the Omega audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Omega fans

Demographic split for Omega audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.3
Estimated audience size4,714,465

Audience persona

The typical Omega fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury Watches.

Top regions in United States

Top regions ranked by reach for Omega in United States
RegionReachAffinity
California744,1671.44×
Texas528,7681.3×
Florida425,4781.33×
New York401,0271.52×
Illinois209,6661.33×
New Jersey172,6371.44×
Georgia167,7621.16×
Pennsylvania165,8141.04×
North Carolina145,4611.03×
Virginia140,5571.22×
Ohio130,9110.9×
Michigan127,8501.04×
Massachusetts122,5051.32×
Washington106,5931.13×
Arizona106,0991.1×
Indiana94,2411.09×
Tennessee93,7270.99×
Maryland86,6681.07×
Colorado71,5690.96×
Alabama68,5771.04×
South Carolina67,1570.95×
Missouri66,6140.88×
Wisconsin65,9400.93×
Louisiana64,9511.07×
Nevada59,9471.31×
Minnesota55,4380.82×
Connecticut54,4261.15×
Kentucky49,9440.84×
Oregon48,5860.9×
Oklahoma48,4590.93×
Arkansas35,5050.91×
Utah35,4860.84×
Iowa33,0640.85×
Kansas31,1450.84×
Mississippi30,3920.78×
Hawaii24,9471.23×
New Mexico19,2650.81×
Washington, District of Columbia18,6531.32×
Nebraska18,4880.78×
Idaho17,7670.75×
New Hampshire17,4460.94×
West Virginia16,0740.73×
Rhode Island14,9040.99×
Delaware13,9841.08×
Maine12,6560.75×
Alaska8,6840.86×
Montana8,0430.61×
South Dakota7,0670.65×
North Dakota6,8710.71×
Vermont6,0810.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Omega audience
BrandAffinityCategory
Luxury Watches32.33×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Watchmaker27×Fashion & Accessoires
Hublot28.75×Fashion & Accessoires
Breitling29.85×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Koenigsegg30.75×Cars & Mobility
Kia Sportage28.13×Cars & Mobility
Onitsuka Tiger26.86×Fashion & Accessoires
Lewis Hamilton14.89×Sports
Houston Astros9.65×Sports
TAG Heuer15.24×Fashion & Accessoires
Income tax13.19×Business & Career
Patek Philippe13.75×Fashion & Accessoires
Boucheron26.81×Fashion & Accessoires
Marni (clothing)24.4×Fashion & Accessoires
Jimmy Choo12.53×Fashion & Accessoires
Los Angeles Dodgers6.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Omega audience
TraitClusterScore
Luxury OrientationPREMIUM9.61
Design AffinityPREMIUM2.34
Early Adopter MentalityPOWER2.01
LGBTQ+ IdentityOPEN2
Risk AppetiteTHRILL2
Quality AwarenessPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Omega
CountryShare
United States14.3%
Italy7.0%
India5.1%

See Omega audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Omega have in United States?

Omega has an estimated audience of 4,714,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Omega fans?

32.6% of Omega fans are female, 67.4% are male, with an average age of 37.3 years.

Which brands do Omega fans like most?

Omega fans show strongest brand affinity for Luxury Watches (32.33×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Omega fans live in United States?

Omega fans in United States are most concentrated in California (reach 744,167), Texas (reach 528,768), and Florida (reach 425,478). These three regions account for the largest share of the active audience.

What other brands do Omega fans also like?

Beyond Omega itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Watchmaker (27×), and Hublot (28.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Omega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.