Omega Audience in United States

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Omega has an estimated audience of 4,714,465 people in United States. 32.6% are female, 67.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Sacred Heart Catholic Church (Dubuque, Iowa), Natural rubber, Elsword, Box lacrosse, Bank account.

The average Omega fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sacred Heart Catholic Church (Dubuque, Iowa), Natural rubber, Elsword, with strongest over-indexing on Sacred Heart Catholic Church (Dubuque, Iowa) (29.85× the country average). Demographically, the Omega audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Omega fans

Demographic split for Omega audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.3
Estimated audience size4,714,465

Audience persona

The typical Omega fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Sacred Heart Catholic Church (Dubuque, Iowa).

Top regions in United States

Top regions ranked by reach for Omega in United States
RegionReachAffinity
California744,1671.44×
Texas528,7681.3×
Florida425,4781.33×
New York401,0271.52×
Illinois209,6661.33×
New Jersey172,6371.44×
Georgia167,7621.16×
Pennsylvania165,8141.04×
North Carolina145,4611.03×
Virginia140,5571.22×
Ohio130,9110.9×
Michigan127,8501.04×
Massachusetts122,5051.32×
Washington106,5931.13×
Arizona106,0991.1×
Indiana94,2411.09×
Tennessee93,7270.99×
Maryland86,6681.07×
Colorado71,5690.96×
Alabama68,5771.04×
South Carolina67,1570.95×
Missouri66,6140.88×
Wisconsin65,9400.93×
Louisiana64,9511.07×
Nevada59,9471.31×
Minnesota55,4380.82×
Connecticut54,4261.15×
Kentucky49,9440.84×
Oregon48,5860.9×
Oklahoma48,4590.93×
Arkansas35,5050.91×
Utah35,4860.84×
Iowa33,0640.85×
Kansas31,1450.84×
Mississippi30,3920.78×
Hawaii24,9471.23×
New Mexico19,2650.81×
Washington, District of Columbia18,6531.32×
Nebraska18,4880.78×
Idaho17,7670.75×
New Hampshire17,4460.94×
West Virginia16,0740.73×
Rhode Island14,9040.99×
Delaware13,9841.08×
Maine12,6560.75×
Alaska8,6840.86×
Montana8,0430.61×
South Dakota7,0670.65×
North Dakota6,8710.71×
Vermont6,0810.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Omega audience
BrandAffinityCategory
Sacred Heart Catholic Church (Dubuque, Iowa)29.85×Politics & Society
Natural rubber4.2×Cars & Mobility
Elsword28.13×Games
Box lacrosse12.71×Sports
Bank account3.44×Business & Career
Stamp collecting6.33×Home & Garden
Judge Dredd (film)15.24×Movies & TV
Home construction1.86×Home & Garden
Regional styles of Mexican music3.29×Music & Radio
Minnesota1.96×Travel & Leisure
Home equity2.05×Home & Garden
The Streets23.96×Music & Radio
La Opinión7.08×News
JDSU2.87×Business & Career
Acoustic music4.03×Music & Radio
N1 road (South Africa)3.62×Travel & Leisure
St. Ives10.63×Travel & Leisure
Naperville, Illinois6.01×Travel & Leisure
Notre Dame Fighting Irish football3.75×Sports
Nationality1.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Omega audience
TraitClusterScore
Luxury OrientationPREMIUM9.61
Design AffinityPREMIUM2.34
Early Adopter MentalityPOWER2.01
LGBTQ+ IdentityOPEN2
Risk AppetiteTHRILL2
Quality AwarenessPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Omega
CountryShare
United States14.3%
Italy7.0%
India5.1%

See Omega audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Omega have in United States?

Omega has an estimated audience of 4,714,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Omega fans?

32.6% of Omega fans are female, 67.4% are male, with an average age of 37.3 years.

Which brands do Omega fans like most?

Omega fans show strongest brand affinity for Sacred Heart Catholic Church (Dubuque, Iowa) (29.85×), Natural rubber (4.2×), and Elsword (28.13×) over the country average.

Where do Omega fans live in United States?

Omega fans in United States are most concentrated in California (reach 744,167), Texas (reach 528,768), and Florida (reach 425,478). These three regions account for the largest share of the active audience.

What other brands do Omega fans also like?

Beyond Omega itself, the audience over-indexes on Natural rubber (4.2×), Elsword (28.13×), Box lacrosse (12.71×), and Bank account (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Omega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.