G-Shock Audience in United States

G-Shock logo

G-Shock has an estimated audience of 4,375,531 people in United States. 39.5% are female, 60.5% are male, average age 35.8. Top regions: Texas, Georgia, Florida. Top brand affinities: Casio, The Charlie Brown and Snoopy Show, Analog watch, Watch, Luxury Watches.

The average G-Shock fan in United States is 35.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Casio, The Charlie Brown and Snoopy Show, Analog watch, with strongest over-indexing on Casio (61.68× the country average). Demographically, the G-Shock audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of G-Shock fans

Demographic split for G-Shock audience in United States
MetricValue
Female39.5%
Male60.5%
Average age35.8
Estimated audience size4,375,531

Audience persona

The typical G-Shock fan in United States is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Casio.

Top regions in United States

Top regions ranked by reach for G-Shock in United States
RegionReachAffinity
Texas499,1151.33×
Georgia436,2123.24×
Florida399,7541.35×
California375,0770.78×
New York256,2721.05×
Louisiana210,1853.73×
North Carolina196,9651.5×
Illinois191,1311.31×
Alabama183,6553×
Ohio147,1441.09×
Pennsylvania145,4680.99×
South Carolina137,4632.09×
Virginia135,0201.27×
Maryland127,7411.7×
Tennessee125,9561.44×
Mississippi112,9673.13×
Michigan112,8860.99×
New Jersey105,7960.95×
Missouri78,7801.12×
Indiana72,5370.91×
Massachusetts54,8980.64×
Arizona53,6850.6×
Kentucky45,5940.83×
Washington45,1140.51×
Arkansas42,7261.19×
Wisconsin42,6020.65×
Connecticut37,6480.86×
Colorado35,5810.52×
Minnesota34,8790.56×
Oklahoma32,0660.66×
Nevada31,8540.75×
Oregon21,1130.42×
Kansas20,0110.58×
Washington, District of Columbia19,8201.51×
Utah16,0700.41×
Iowa16,0640.45×
Delaware14,7111.22×
New Mexico12,2580.56×
Hawaii12,0210.64×
Nebraska10,8670.5×
West Virginia9,8330.48×
Idaho7,7250.35×
Rhode Island7,7120.55×
New Hampshire6,2760.36×
Maine5,0240.32×
Alaska3,8050.41×
Montana3,3250.27×
South Dakota3,3230.33×
North Dakota3,2190.36×
Wyoming2,1020.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for G-Shock audience
BrandAffinityCategory
Casio61.68×Fashion & Accessoires
The Charlie Brown and Snoopy Show54.71×Movies & TV
Analog watch55.97×Fashion & Accessoires
Watch6.01×Fashion & Accessoires
Luxury Watches10.47×Fashion & Accessoires
Semiconductor8.18×Technology & Electronics
Seiko13.74×Fashion & Accessoires
TAG Heuer9.82×Fashion & Accessoires
Horology12.44×Business & Career
Electronics2.96×Technology & Electronics
Online shopping1.75×Shopping
Food and drink1.57×Food & Beverages
Shooting sport4.21×Sports
Multi-tool5.72×Home & Garden
Fitness and wellness1.57×Sports
Instant messaging2.53×Internet & Social Media
Basketball1.98×Sports
Onitsuka Tiger13.53×Fashion & Accessoires
Snoopy, Come Home68.9×Movies & TV
Manhattan3.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by G-Shock audience
TraitClusterScore
Luxury OrientationPREMIUM3.71
Early Adopter MentalityPOWER2.02
SustainabilityBALANCE1.69
LGBTQ+ IdentityOPEN1.66
Family OrientationCONSERVATISM1.58
Sports ActivityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for G-Shock
CountryShare
Japan19.5%
United States15.2%
India9.8%

See G-Shock audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does G-Shock have in United States?

G-Shock has an estimated audience of 4,375,531 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of G-Shock fans?

39.5% of G-Shock fans are female, 60.5% are male, with an average age of 35.8 years.

Which brands do G-Shock fans like most?

G-Shock fans show strongest brand affinity for Casio (61.68×), The Charlie Brown and Snoopy Show (54.71×), and Analog watch (55.97×) over the country average.

Where do G-Shock fans live in United States?

G-Shock fans in United States are most concentrated in Texas (reach 499,115), Georgia (reach 436,212), and Florida (reach 399,754). These three regions account for the largest share of the active audience.

What other brands do G-Shock fans also like?

Beyond G-Shock itself, the audience over-indexes on The Charlie Brown and Snoopy Show (54.71×), Analog watch (55.97×), Watch (6.01×), and Luxury Watches (10.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for G-Shock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.