G-Shock Audience in Germany
G-Shock has an estimated audience of 767,391 people in Germany. 34.8% are female, 65.2% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Casio, Technophilia, Business and industry, Clock, Multi-tool.
The average G-Shock fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Casio, Technophilia, Business and industry, with strongest over-indexing on Casio (22.85× the country average). Demographically, the G-Shock audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of G-Shock fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 38.4 |
| Estimated audience size | 767,391 |
Audience persona
The typical G-Shock fan in Germany is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Casio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,749 | 1.34× |
| Bayern | 169,360 | 1.04× |
| Baden-Württemberg | 140,257 | 1.02× |
| Hessen | 112,203 | 1.46× |
| Niedersachsen | 91,395 | 0.93× |
| Rheinland-Pfalz | 55,015 | 1.09× |
| Berlin | 49,909 | 1.1× |
| Hamburg | 39,148 | 1.71× |
| Schleswig-Holstein | 34,268 | 0.94× |
| Sachsen | 34,090 | 0.69× |
| Brandenburg | 24,280 | 0.77× |
| Thüringen | 18,271 | 0.71× |
| Sachsen-Anhalt | 18,006 | 0.69× |
| Mecklenburg-Vorpommern | 12,976 | 0.67× |
| Saarland | 10,385 | 0.84× |
| Bremen | 8,672 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Casio | 22.85× | Fashion & Accessoires |
| Technophilia | 48.33× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Clock | 4.42× | Fashion & Accessoires |
| Multi-tool | 5.87× | Home & Garden |
| Watch | 3.42× | Fashion & Accessoires |
| Survival kit | 10.04× | Health |
| Tissot | 6.89× | Fashion & Accessoires |
| Alpina Watches | 14.34× | Fashion & Accessoires |
| Natural World | 1.95× | Fashion & Accessoires |
| Bauhaus | 1.83× | Shopping |
| Automatic watch | 5.86× | Fashion & Accessoires |
| AutoScout24 | 1.87× | Cars & Mobility |
| Peacemaker | 2.72× | Movies & TV |
| Solar power | 2.72× | Home & Garden |
| Extreme sport | 3× | Sports |
| Chrono24 | 7.05× | Shopping |
| Hornbach | 1.81× | Shopping |
| Wirtz | 2.53× | Music & Radio |
| Google Maps | 1.78× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.84 |
| Early Adopter Mentality | POWER | 1.72 |
| Patriotism | CONSERVATISM | 1.54 |
| Quality Awareness | PREMIUM | 1.49 |
| Indulgence | JOY | 1.41 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.5% |
| United States | 15.2% |
| India | 9.8% |
See G-Shock audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does G-Shock have in Germany?
G-Shock has an estimated audience of 767,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of G-Shock fans?
34.8% of G-Shock fans are female, 65.2% are male, with an average age of 38.4 years.
Which brands do G-Shock fans like most?
G-Shock fans show strongest brand affinity for Casio (22.85×), Technophilia (48.33×), and Business and industry (1.51×) over the country average.
Where do G-Shock fans live in Germany?
G-Shock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,749), Bayern (reach 169,360), and Baden-Württemberg (reach 140,257). These three regions account for the largest share of the active audience.
What other brands do G-Shock fans also like?
Beyond G-Shock itself, the audience over-indexes on Technophilia (48.33×), Business and industry (1.51×), Clock (4.42×), and Multi-tool (5.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for G-Shock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.