Holzkern Audience in Germany
Holzkern has an estimated audience of 1,259,432 people in Germany. 44.3% are female, 55.7% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Progressive rock, Unique Gifts, Loincloth, Fakty TVN.
The average Holzkern fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Progressive rock, Unique Gifts, with strongest over-indexing on Steampunk (8.3× the country average). Demographically, the Holzkern audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Holzkern fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 40.5 |
| Estimated audience size | 1,259,432 |
Audience persona
The typical Holzkern fan in Germany is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 278,331 | 1.01× |
| Bayern | 259,845 | 1.28× |
| Baden-Württemberg | 179,046 | 1.04× |
| Niedersachsen | 135,284 | 1.11× |
| Hessen | 90,050 | 0.94× |
| Sachsen | 73,156 | 1.18× |
| Rheinland-Pfalz | 69,237 | 1.1× |
| Schleswig-Holstein | 42,579 | 0.94× |
| Berlin | 39,254 | 0.7× |
| Brandenburg | 38,644 | 0.99× |
| Thüringen | 37,468 | 1.17× |
| Sachsen-Anhalt | 33,328 | 1.02× |
| Mecklenburg-Vorpommern | 24,108 | 1× |
| Hamburg | 20,978 | 0.74× |
| Saarland | 16,746 | 1.08× |
| Bremen | 7,534 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 8.3× | Fashion & Accessoires |
| Progressive rock | 2.27× | Music & Radio |
| Unique Gifts | 1.69× | Shopping |
| Loincloth | 3.3× | Fashion & Accessoires |
| Fakty TVN | 9.35× | Movies & TV |
| Havok (band) | 9.19× | Music & Radio |
| Katie Piper | 11.17× | Movies & TV |
| Natural rubber | 1.91× | Cars & Mobility |
| Snow White (Fables) | 1.71× | Literature |
| Judge Dredd (film) | 4.14× | Movies & TV |
| Gudrun Sjödén | 1.91× | Fashion & Accessoires |
| Moroccan riad | 3.42× | Politics & Society |
| Calf raises | 6.05× | Sports |
| Home Delivery | 1.58× | Food & Beverages |
| The Musical Box (band) | 14.96× | Music & Radio |
| KLOS | 7.77× | Music & Radio |
| Clogging | 6.47× | Music & Radio |
| Video izle | 1.7× | |
| Hana, Hawaii | 5.68× | Travel & Leisure |
| Carrie (novel) | 2.73× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.56 |
| Design Affinity | PREMIUM | 1.77 |
| Quality Awareness | PREMIUM | 1.57 |
| DIY Mentality | THRILL | 1.49 |
| Indulgence | JOY | 1.44 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.2% |
| France | 12.6% |
| Austria | 9.9% |
See Holzkern audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Holzkern have in Germany?
Holzkern has an estimated audience of 1,259,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Holzkern fans?
44.3% of Holzkern fans are female, 55.7% are male, with an average age of 40.5 years.
Which brands do Holzkern fans like most?
Holzkern fans show strongest brand affinity for Steampunk (8.3×), Progressive rock (2.27×), and Unique Gifts (1.69×) over the country average.
Where do Holzkern fans live in Germany?
Holzkern fans in Germany are most concentrated in Nordrhein-Westfalen (reach 278,331), Bayern (reach 259,845), and Baden-Württemberg (reach 179,046). These three regions account for the largest share of the active audience.
What other brands do Holzkern fans also like?
Beyond Holzkern itself, the audience over-indexes on Progressive rock (2.27×), Unique Gifts (1.69×), Loincloth (3.3×), and Fakty TVN (9.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holzkern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.