Casio Target Market in Germany
A data profile of the people who buy, follow and care about Casio in Germany — modelled from more than twelve digital signal sources. Casio has an estimated audience of 1,313,287 people in Germany.
The average Casio fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include G-Shock, Sports, Arts and music, with strongest over-indexing on G-Shock (23.39× the country average).
Demographically, the Casio audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Casio fan in Germany is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for G-Shock.
At a glance
The key figures that characterise the Casio profile in Germany.
Search interest · 12-month trend
Customer demographics of Casio
32.3% are female, 67.7% are male, average age 38.4.
Gender split
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 38.4 |
| Estimated audience size | 1,313,287 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Casio audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 13.0% |
| India | 11.1% |
| United States | 7.4% |
Geography
Where the Casio audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~40K | 1.25× | |
| 02 | Hessen | ~100K | 1.18× | |
| 03 | Berlin | ~60K | 1.15× | |
| 04 | Baden-Württemberg | ~200K | 1.14× | |
| 05 | Bayern | ~200K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.05× | |
| 07 | Bremen | ~10K | 1.01× | |
| 08 | Schleswig-Holstein | ~50K | 1.00× | |
| 09 | Sachsen | ~60K | 0.98× | |
| 10 | Rheinland-Pfalz | ~60K | 0.96× | |
| 11 | Niedersachsen | ~100K | 0.95× | |
| 12 | Thüringen | ~30K | 0.89× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.86× | |
| 14 | Saarland | ~10K | 0.86× | |
| 15 | Brandenburg | ~30K | 0.84× | |
| 16 | Sachsen-Anhalt | ~30K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Casio audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technophilia | Technology & Electronics | 25.47× | ||
| 02 | G-Shock | Fashion & Accessoires | 23.39× | ||
| 03 | Alpina Watches | Fashion & Accessoires | 14.18× | ||
| 04 | Chrono24 | Shopping | 7.21× | ||
| 05 | Tissot | Fashion & Accessoires | 6.84× | ||
| 06 | Automatic watch | Fashion & Accessoires | 5.53× | ||
| 07 | Multi-tool | Home & Garden | 5.15× | ||
| 08 | Clock | Fashion & Accessoires | 4.44× | ||
| 09 | Watch | Fashion & Accessoires | 3.34× | ||
| 10 | Solar power | Home & Garden | 2.91× | ||
| 11 | FRITZ!Box | Technology & Electronics | 2.43× | ||
| 12 | Bauhaus | Shopping | 2.02× | ||
| 13 | Sports | Sports | 1.91× | ||
| 14 | Wikipedia | Internet & Social Media | 1.87× | ||
| 15 | Google Maps | Internet & Social Media | 1.85× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.84× | ||
| 17 | Netto Marken-Discount | Shopping | 1.81× | ||
| 18 | Arts and music | Arts & Culture | 1.74× | ||
| 19 | Food and drink | Food & Beverages | 1.55× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Casio audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.68× | |
| Patriotism | CONSERVATISM | 1.98× | |
| Convenience Orientation | PREMIUM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.99× | |
| Sustainability | BALANCE | 1.08× | |
| Creativity | OPEN | 1.11× |
Frequently asked questions
Who is Casio's target market in Germany?
Casio's target market in Germany covers an estimated 1,313,287 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Casio customers?
32.3% of the Casio audience are female, 67.7% are male, with an average age of 38.4 years.
Which brands do Casio fans like most?
Casio fans show strongest brand affinity for G-Shock (23.39×), Sports (1.91×), and Arts and music (1.74×) over the country average.
Where do Casio fans live in Germany?
Casio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Casio fans also like?
Beyond Casio itself, the audience over-indexes on Sports (1.91×), Arts and music (1.74×), Food and drink (1.55×), and Business and industry (1.51×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Casio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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