Casio Audience in Germany
Casio has an estimated audience of 1,251,672 people in Germany. 32.3% are female, 67.7% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: G-Shock, Sports, Arts and music, Food and drink, Business and industry.
The average Casio fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include G-Shock, Sports, Arts and music, with strongest over-indexing on G-Shock (23.39× the country average). Demographically, the Casio audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Casio fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 38.4 |
| Estimated audience size | 1,251,672 |
Audience persona
The typical Casio fan in Germany is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for G-Shock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,729 | 1.09× |
| Bayern | 221,628 | 1.1× |
| Baden-Württemberg | 200,747 | 1.18× |
| Hessen | 119,555 | 1.25× |
| Niedersachsen | 116,103 | 0.96× |
| Berlin | 66,462 | 1.19× |
| Rheinland-Pfalz | 61,045 | 0.97× |
| Sachsen | 58,980 | 0.96× |
| Schleswig-Holstein | 45,564 | 1.01× |
| Hamburg | 36,501 | 1.29× |
| Brandenburg | 31,566 | 0.81× |
| Thüringen | 26,626 | 0.83× |
| Sachsen-Anhalt | 25,228 | 0.78× |
| Mecklenburg-Vorpommern | 18,712 | 0.78× |
| Saarland | 12,223 | 0.8× |
| Bremen | 10,597 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| G-Shock | 23.39× | Fashion & Accessoires |
| Sports | 1.91× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Food and drink | 1.55× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Clock | 4.44× | Fashion & Accessoires |
| Watch | 3.34× | Fashion & Accessoires |
| Bauhaus | 2.02× | Shopping |
| Multi-tool | 5.15× | Home & Garden |
| Natural World | 2.1× | Fashion & Accessoires |
| Technophilia | 25.47× | Technology & Electronics |
| Tissot | 6.84× | Fashion & Accessoires |
| Solar power | 2.91× | Home & Garden |
| FRITZ!Box | 2.43× | Technology & Electronics |
| Netto Marken-Discount | 1.81× | Shopping |
| Alpina Watches | 14.18× | Fashion & Accessoires |
| Chrono24 | 7.21× | Shopping |
| Wikipedia | 1.87× | Internet & Social Media |
| AutoScout24 | 1.84× | Cars & Mobility |
| Google Maps | 1.85× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3 |
| Patriotism | CONSERVATISM | 1.79 |
| Indulgence | JOY | 1.58 |
| Early Adopter Mentality | POWER | 1.57 |
| Design Affinity | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.3% |
| India | 11.1% |
| United States | 7.2% |
See Casio audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Casio have in Germany?
Casio has an estimated audience of 1,251,672 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Casio fans?
32.3% of Casio fans are female, 67.7% are male, with an average age of 38.4 years.
Which brands do Casio fans like most?
Casio fans show strongest brand affinity for G-Shock (23.39×), Sports (1.91×), and Arts and music (1.74×) over the country average.
Where do Casio fans live in Germany?
Casio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,729), Bayern (reach 221,628), and Baden-Württemberg (reach 200,747). These three regions account for the largest share of the active audience.
What other brands do Casio fans also like?
Beyond Casio itself, the audience over-indexes on Sports (1.91×), Arts and music (1.74×), Food and drink (1.55×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Casio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.